Louisville IIBA Social Media Presentation
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Transcript of Louisville IIBA Social Media Presentation
Social Media and the BATed Hardy, CBAP
What Is It?Social Media is an umbrella
term that defines the various activities that integrate
technology, social interaction, and the construction of words,
pictures, videos and audio.http://en.wikipedia.org/wiki/Social_media
...But More Succinctly:Any kind of media that is
created by consumers and shared through social
interaction.
Did You Know? 4.0
Did You Know? 4.0 http://shifthappens.wikispaces.com/versions
How Many Sites
?http://www.flickr.com/photos/deciter_interactions/4052969929/
Who Dominates
?Women, by a wide
margin.
http://thenextweb.com/files/2009/10/chicksrule_5501.gif
Where are They?
http://www.globalwebindex.net/images/Public/global%20Map%20of%20Social%20Web%20Involvement%20-%20Global%20Web%20Index%202009.pdf
Wasting Time
• Spain – 5:30:55 • Italy – 6:00:07• U.K. – 6:07:54• United States – 6:09:13
• Australia – 6:52:28http://thenextweb.com/au/2010/02/01/spends-time-social-networks-australians/
What Are They Doing?
http://www.socialmediaexplorer.com/2010/01/20/apparently-it-was-all-about-the-conversation/
Humorous Interlude
http://www.gocomics.com/features/112/feature_items/465043
What’s a ‘Tweet’?
http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/
• Text and URLs• 140 Characters in length
• @UserNames• Broadcast, Mentions and Direct messages
What’s a ‘Tweet’?
• 2007 = 5,000 Tweets / Day
• 2008 = 300k Tweets / Day
• 2009 = 2.5M Tweets / Day
• 2010 = ?????http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/
Quote Interlude
“Think of Twitter as the canary in the coal mine.” – Morgan Johnston, JetBlue
http://www.flightglobal.com/blogs/runway-girl/2008/08/livetv-eagle-is-out-of-the-can.html
Quote Interlude Lesson
•4 Days of Tweets on the subject.
•2 Podcasts for a total time of 2 hours on the subject.
•3 blog posts for a total of nearly 6000 words.
•1.5 Million Twitter followers
•300k Podcast listeners•Untold # of blog readers
http://twitter.com/thatkevinsmithhttp://silentbobspeaks.com/
Southwest Response?
Imagine If...• Southwest wasn’t already on Twitter?• Southwest didn’t have someone monitoring Twitter after hours?
• Southwest had not responded almost instantaneously?• Southwest had not admitted to having a problem (even if it took them 2 days to do so)?
•it had been your company?
How a BA Uses Social Media for their Company
Relationship Management
• All about the Conversation
• Project Team Members• Stakeholders• Damage Control
http://www.zoho.com/projects/images/mpp.jpg
Project Management
http://www.google.com/
Project Management
Research
Feedback
Mockups & Video
Mockups & Video
Mockups & Video
Collaboration
Collaboration
Collaboration
Collaboration
Intimacy Interlude
• The Who, What, When, Where and Why of communication is changing because the How has changed.
http://thenextweb.com/2009/09/14/intimacy-in-communication/
How Companies Should View A BA Using Social
Media
Policy Statement• Blocking is Failure• Clear Boundaries• Err on the Side of Openness
• Not a Security Issue• Employees Will Slip Up• Circle of Trust
http://candidcio.com/2009/08/12/social-media-policy-and-employee-guidance/ http://www.lawyersweekly.ca/images/InternetPolicy.jpg
Employer Encouragement• Employees want to add their own content
• Different styles of collaboration
• The workplace is already full of real-time, short interactions
http://thenextweb.com/socialmedia/2010/02/23/think-theres-no-room-for-social-media-in-the-workplace-think-again/ http://despair.com/motivation.html
Hierarchy of Digital
Distractions
http://www.informationisbeautiful.net/visualizations/the-hierarchy-of-digital-
distractions/
How a BA Uses Social Media for Themselves
Self Improvement
Self Improvement
Community Organizations
Community Organizations
Community Organizations
Community Organizations
Networking
• Find new and old contacts
• Maintain relationships• Finding New Teammates
• Emergency readiness
More Networking• Social Media on Managing your Gen Y Career
• Social Resume• Post ‘Ideas’ you’ve had• Join Networks of similarly minded and experienced people
Control Your Own Messagehttp://www.google.com/profiles/fomu65#
Monitoring Your Presence
• Google Yourself• Stake out your territory on each media outlet
• Work to emphasize the positives and reduce the negatives
http://www.gocomics.com/features/44/feature_items/449453http://thenextweb.com/eu/2010/02/01/job-careful-facebook/
http://socialnomics.net/2009/12/16/social-media-privacy-oxymoron/
He Said What?• In January 2010, Pope Benedict said that "the larger digital world represents a great resource for humanity" and that priests and other members of the clergy should be part of the conversation so as to not be outdated.
http://arstechnica.com/web/news/2010/01/pope-priests-should-blog-tweet-the-gospel-too.ars
Quick Plugs
Quick Plugs
Quick Plugs
Closing