Looking at Leaflets

Session 1Looking at some professional

leafletsObjectives

• Know what these terms mean: Paragraph style Left aligned Justified Heading Sub-heading Two-Fold Single-Fold

• Recognise some features of good leaflet design• Label a leaflet to show good and bad features

Looking at Leaflets

Some Features of Good Design

• Consistent layout – spacing– alignment

• Not overcrowded - good use of space

• Careful use of a few colours

• Careful use of a few fonts (usually 2 or less)

• Pictures used to attract attention or to inform

Looking at Leaflets

Sans serif Font

2 colours - Black and White

Two folds

Looking at LeafletsAdult Audience

Paragraphs left aligned

Paragraphs separated by a blank line

White text on black background

Good use of white space - not overcrowded

Text aligned with edge of picture

Looking at LeafletsSans serif Font

Brighter colours - younger audience?Still only 4 main colours

Rounded edges with white border

This is a bit over crowded

Paragraphs left aligned

Looking at Leaflets

This is a bit over crowded

Two text colours

These symbols lead the reader through the leaflet

One large dark image is the background across three pages.

Looking at LeafletsSans serif Font Adult audienceDark and Light Green are the

main colours

Paragraphs justified

Image used to get attention, and to make a point about what the Budget is spent on

Charts used to inform the audience

This text follows the shape of the picture

One-Fold Leaflet

Looking at LeafletsSans serif Font Dark and Light Green are the main colours

Paragraphs justified

This image is a smaller version from the front page

Clear, clean design

Excellent use of white space

Looking at LeafletsTwo main colours - black and white This is clever use of two colours

Sans Serif Font

Adult Audience

Text wrapping around the picture

Paragraphs Justified

Looking at LeafletsConsistent Layout Consistent Alignment

Use of white space

Looking at LeafletsThree text colours Younger Audience?

This is a bit over-crowded

This picture is wider than the background -clever effect

Looking at Leaflets

The whole thing a bit over crowded

Looking at Leaflets White or dark blue text on a blue background

Clever use of Bold white text

Excellent use of space

Sans Serif Font

Paragraphs Left Aligned

Looking at LeafletsLight blue or dark blue text on a white background - opposite colour scheme to the outside pages Clever use of icons

Looking at Leaflets

Reminder - Some Features of Good Design

• Consistent layout – Spacing– Alignment

• Not overcrowded - good use of space

• Careful use of a few colours

• Careful use of a few fonts (usually 2 or less)

• Pictures used to attract attention or to inform

Looking at Leaflets

• Choose one of the sample leaflets• Fill out a sheet like this

Title of Leaflet:

What Audience do you think it is for? Adult Teenage Primary School

How Many Folds? 1 2 3

Main Heading font type: Serif Sans Serif

Main Heading font size:

Main Heading font colour:

Sub Heading font type: Serif Sans Serif

Sub Heading font size:

Sub Heading font colour:

Normal text font type: Serif Sans Serif

Normal text font size:

Normal text font colour:

Paragraph Alignment: Left Aligned; Justified; Centred;

Paragraph first line: Left Aligned; Indented; Drop Cap

How are paragraphs separated ? Blank Line; No Blank Lines

How many different fonts used?

How many different font colours?

How many colours in total? (not including pictures)

Any other comments about the leaflet?

Write on the

sheet!

Looking at Leaflets• Extension - in the shared files folder, there are Word documents

with images of various leaflets. Copy one into your own folder, then label all the good and bad features you can. Like this……..

Sans Serif Font

Only two colours

Good use of icons

Things to label:

• Fonts

•Paragraphs styles

•Use of space

• How many colours used?

• Pictures used to inform

•Pictures used to attract attention

•Columns

Looking at Leaflets

Session 2Planning your own leaflet

Objectives• Be clear on how many folds your

leaflet has• Decide how you will place your work

on the template • Make a draft paper plan for your

leaflet

Looking at Leaflets Paper DesignFont size and colour

Paragraph style

Text and Frame colours

Background colour

Pictures described

But …this is a bit

scrappy and untidy Use a ruler!!

Looking at Leaflets

Audience is children

Sideways text - good

Too many colours ?White text on a dark background - good

Clear modern layout

A student’s leaflet

Doex this light blue colour work ?

Does this look like a professional leaflet?

If not why??

Too many fonts?

Looking at LeafletsAudience is..? Adults and children?

These coloured boxes look good

Too many colours ?

Would a plain yellow background for the whole leaflet look better ?Clipart looks

amateurish

A student’s leaflet

Does the Serif font work?

Does this look like a professional leaflet?

If not why??

Underlined headings … NO!!

Excellent pictures and chart