Brochures and

Leaflets Presented By: Gurleen Kaur, Halley Chaudhary, Karambir Singh, Kashish, Kushang, Kunal.

Brochures

A brochure (also referred to as a pamphlet) is a type of leaflet. Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience. Brochures are distributed by mail, handed personally or placed in brochure racks.

TYPES Bi-fold (a single sheet printed on both sides

and folded into halves)

Tri-fold (the same, but folded into thirds).

Z-fold

C-fold

FEATURES Booklet brochures are made of multiple sheets

most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.

Brochures are often printed using four colour process on thick gloss paper to give an initial impression of quality.

Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more colour, and is folded.

WHAT TO INCLUDE Decide on a purpose or theme for your brochure. Is the

brochure focusing on an event, telling about a company or providing information about a social program?

Choose information to go in the brochure. Include only the absolute main points. Remember that a brochure is pretty small in size so you won’t be able to fit everything. And, stay focused on the theme.

Be concise. After you’ve decided what to include, think about how to say it. Even if you think your text is concise, most likely you will still need to cut information to make it fit.

Use bulleted lists as an easy-to-read way of presenting information.

Leaflets

A leaflet , flyer or flier, also called a circular or handbill, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place.

USED BY:

Promote a good or service, such as a restaurant or nightclub.

Persuade or send a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate.

Recruit members

Advertise an event such as a music concert, nightclub appearance, festival, or political rally.

WHY LEAFLETS?

inexpensive to produce.

form of mass marketing or communication.

their widespread use intensified with the spread of desktop publishing systems.

CATEGORIES OF LEAFLETS Persuasive: attains its objective through use of

reason. Facts are presented so that the audience is convinced that the conclusions reached by the propagandist are valid.

Informative: is factual. In presenting facts previously unknown to the audience, it attracts a reading public by satisfying curiosity.

Directive: directs action when intelligence indicates the target is receptive. It is used to direct and control activities of underground forces.

LEAFLET COMPOSITION Typography: Although leaflets generally are small,

they should contain comparatively large print, particularly when directed toward the audience.

Colour: A judicious use of colour is important in the appearance of the leaflet. The number of colours available will be limited by the type of printing equipment available.

Photographs: Photographs often are used as documentary proof of particular incidents or events.

CONTINUE…

Cartoons and Drawings: When done in a manner appealing to the target audience, are invaluable assets in supporting the theme of a leaflet, may attract the eye; they help to present a more attractive format.

Format Symmetry: Headlines, subheadings, photographs, cartoons, drawings, captions, and text should be so arranged as to present an attractive and symmetrical appearance.

Thank You