LEAFLETS MEDIA PACK 2014 -...

Visit us online: leaflets-online.co.uk

LEAFLETS

Door to Door

Inserts

Sampling

‘Onserts’

Field Marketing

Research and Planning

LEAFLETS

MEDIA PACK

Print, Design & Distribution

2014


LEAFLETS

Door to Door

Inserts

Sampling

‘Onserts’

Field Marketing


INTRODUCTION

Thank you for ordering our Leaflet Distribution media pack.

Leaflet distribution offers a first class, cost-effective service, ensuring your message gets to your target

audience.

Our team of specialised leaflet advisers offer an excellent knowledge of the Lancashire, Greater Manchester,

Cumbria, Cheshire and Merseyside area and will be happy to advise you on the best locations to help you

identify your target market.

Door-to-door distribution is a medium now being used by an increasing number of companies as a significant

element of their advertising/promotional campaign.

By combining our unique distribution, knowledge and sophisticated in-house targeting systems we can advise,

plan and distribute the most effective door-to-door campaign, whatever your business requirement.

The service we offer provides you with a ‘one stop’ solution which will help reduce your campaign planning time

and overall costs.

Services

• In-house design studio

• Competitive print prices

• Mosaic UK targeting

• Distribution through our network of leading newspapers

• Solus distribution to more than 1300* Lancashire, Cumbria, Cheshire , Merseyside and Greater Manchester

postal sectors

• Total distribution to more than 3million* homes across the above coverage areas

Please take a look through our brochure which with provide you with all the information you will need to plan a

successful campaign. You can visit us online at www.leaflets-online.co.uk

Alternatively, please contact Chantelle who will be more than happy to explain our service in more detail.

I look forward to working with you

C. Wright Chantelle Wright

Leaflet Sales Manager (North West Region)

Source: Micromarketer 2013

Email: [email protected]

Tel: (01925) 426969

Mob: 07816 341522

Blackburn Tel: (01254) 298296 or 298021

Fax: (01254) 670613

http://www.leaflets-online.co.uk/



mailto:[email protected]


LEAFLETS

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WHY CHOOSE LEAFLETS ?

• Competitive prices and a cost effective form of advertising

• High impact, conveys a message to a target audience, utilising

Mosaic UK

• Gain an advantage over your competitors by utilising a highly

targeted medium

• Allows for endless creative possibilities from a single page leaflet to

large catalogues or anything that is legally safe to post – you are only

limited by your own imagination

• Enhances overall return on investment, when combined with in-paper

advertising and various other media

• Highly visible form of media on reaching its target market

• We make it simple, from only one call…….

- We arrange distribution

- We arrange your print

- We distribute to your target market

Tips for a successful leaflet distribution campaign

• Ensure your leaflet will be attractive to your potential customer

• Are you distributing in line with anticipated customers buying patterns?

• Let us find you potential customers utilising Mosaic UK, maximise response, minimise wastage

• Multiple drops to each targeted household to further enhance return on investment

• Ensure you are able to monitor the response rate


LEAFLETS

Door to Door

Inserts

Sampling

‘Onserts’

Field Marketing


NORTH WEST REGION

OPPORTUNITIES BY AREA

WIGAN

WIRRAL

OLDHAMBOLTON

PRESTON

LIVERPOOL STOCKPORTWARRINGTON

MANCHESTER

STOKE-ON-TRENT

LLAY

BALA

READ

SHAW

CHIRK

EWLOE

FLINT

TOWYN

ANNAN

FENCE

EARBY

ELTON

WOORE

ENDON

TREVOR

RUTHIN

WALNEY

SETTLE

NESTON

AUDLEM

MALPAS

LANGHO

BURTON

MILLOM

LEVENS

SEATON

WIGTON

WARTON

HALTON

KIRKBYCROSBY

FORMBYASPULL

EUXTON

AUDLEY

SALTNEY

SILLOTH

TRAWDEN

KELSALL

ASKRIGG

WALSDEN

KIRKHAM

ARNSIDE

ST BEES

KESWICK

ANTHORN

HOYLAKE

MAGHULL

PARBOLD

RUFFORD

ALSAGER

REDDISH

HORWICHMILNROW

BARNTON

MOULTON

HAYDOCK

RHUDDLAN

TREFNANT

LANGHOLM

GOOSTREY

RAINHILL

TARLETON

WETHERAL

SEDBERGH

STAVELEY

GRASMERE

ASPATRIA

BRAMPTON

LONGTOWN

CARLETON

GARSTANG

INGLETON

GARGRAVE

STANHOPE

NENTHEAD

BIDDULPH

COEDPOETH

LOCKERBIE

HEATHHALL

CORNHOLME

PRESTBURYMOBBERLEY

GRIMSARGH

CORBRIDGE

EDENFIELD

WILLASTON

TARPORLEY

MICKLETON

BARLASTON

ELLESMERE

FLOOKBURGH

HASLINGDEN

HALTWHISTLE

CROSTHWAITE

OVER KELLET

LOGGERHEADSGLYN CEIRIOG

CLEATOR MOOR

HIGHER HEATH

OSWALDTWISTLE

KIRKBY STEPHEN

GREAT BROUGHTON

KNOTT END ON SEA

RHOSLLANERCHRUGOG

BOWNESS ON WINDERMERE

APPLEBY-IN-WESTMORLAND

M6

M62

M53

A74(M)

M6

6

A55

A75

A685

A66

A51

A55

Legend

Kendal Group

Blackburn Group

Gtr Manchester (Bolton-Bury)

Trafford Group

Cheshire Group

Merseyside

FREQUENCY/DAY

PUBLISHED

KENDAL GROUP

Westmorland Gazette Paid for weekly (Thur)

South Lakes Citizen Free weekly (Wed)

BLACKBURN GROUP

Lancashire Telegraph Paid for Daily (M-S)

The Citizen – Burnley, Pendle, Free weekly (Wed)

Blackburn, Darwen and Hyndburn

Chorley & Leyland Citizen Free weekly (Wed)

Asian Image Monthly free

BOLTON GROUP

The Bolton News Paid for daily (M-S)

Bury Times Paid for weekly (Thur)

Bolton Journal Free weekly (Thur)

Bury Journal Free weekly (Wed)

The Guide - Prestwich & Whitefield Paid for weekly (Thur)

TRAFFORD GROUP

Sale & Altrincham Messenger Free weekly (Thur)

Stretford & Urmston Messenger Free weekly (Thur)

CHESHIRE GROUP

Leigh Journal Free weekly (Thur)

Warrington Guardian Paid for weekly (Thur)

Warrington Midweek Free weekly (Tues)

Runcorn / Widnes World Free weekly (Wed)

St Helens Star Free weekly (Thur)

MID CHESHIRE

Northwich, Winsford and

Middlewich Guardian Paid for weekly (Wed)

Knutsford Guardian Paid for weekly (Wed)

SOUTH CHESHIRE

Crewe & Nantwich Guardian Free weekly (Thur)

MERSEYSIDE

Wirral Globe Free weekly (Wed)

Newsquest are now giving our letterbox

marketing customers the opportunity to

reach more readers and make a bigger

impact than ever before. Each edition of

our paid-for titles will carry one and one

only, letterbox marketing customer,

giving the chosen company exclusive

access to our most loyal and active

readers.


LEAFLETS

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DEFINING YOUR TARGET MARKET

ALPHA TERRITORY PROFESSIONAL REWARDS RURAL SOLITUDE

ACTIVE RETIREMENT SUBURBAN MINDSETS

NEW HOME MAKERS EX-COUNCIL COMMUNITY

About Mosaic UK

The way we live and work is changing fast, becoming more sophisticated and complex. Political,

economic and technological shifts are reflected in the socio-economics, lifestyles and behaviour of

consumers.

Understanding your customers in this changing environment is a critical business task. The latest

version of Experian’s Mosaic UK consumer classification gives you a comprehensive view of consumers

now and in the future.

CAREER & KIDS

SMALL TOWN DIVERSITY

People with substantial wealth who live in the

most sought after neighbourhoods

Experienced professionals in successful

careers enjoying financial comfort in

Suburban or semi-rural locations

Residents of small villages and isolated homes

where farming and tourism are economic

mainstays

Residents of small and medium-sized towns

who have strong roots in their local

community

Senior Citizens who have sufficient

pensions and savings to choose pleasant

locations in which to enjoy their retirement

Maturing families on mid-range incomes living

a moderate lifestyle in suburban semis

Families with young children where both

parents are likely to earn solid incomes

providing for a comfortable modern home

Young singles and couples in small modern

starter homes

Residents with low levels of education but

sufficient incomes, who live in better

right-to-buy council houses


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DEFINING YOUR TARGET MARKET

CLAIMANT CULTURES ELDERLY NEEDS

INDUSTRIAL HERITAGE TERRACED MELTING POT LIBERAL OPINIONS

UPPER FLOOR LIVING

Families reliant on benefits living in low-rise

council housing where there is widespread

disadvantage

Young, mostly single people, on limited

incomes renting small flats from local

councils

Elderly people who are reliant on support

either through specialised accommodation or

the basic state pension

Families and couples owning affordable

older style housing in communities

historically dependent on manufacturing

Lower income workers, mostly young, living

in tightly packed inner urban terraces,

including some areas of high diversity

Young, well educated city dwellers enjoying

the vibrancy and diversity of urban life

What can it do for you ?

Mosaic UK gives you a deep understanding of your customers: who, what, when, how and why. This can

help you to target, acquire, manage and develop profitable relationships and improve business results.

The classification also gives you a better understanding of locations and the people they serve, ensuring

that you get the best from your sites, with the right mix of products and tenants and targeted and

effective media planning and buying.

Mosaic UK helps you to look ahead and plan for the future. You can analyse consumer behaviour,

understand potential risk and identify investment opportunities.

Mosaic UK has the ability to identify target sectors for specific demographics and previous purchase

patterns etc; Utilising this information is offered FREE of charge and is more likely to result in a

successful campaign.


LEAFLETS

Door to Door

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‘Onserts’

Field Marketing


*PRINTING PRICES

A6 - 2 SIDES FULL COLOUR

5,000 £150

10.000 £175

20,000 £260

50,000 £405

100,000 £580


5,000 £154

10.000 £205

20,000 £289

50,000 £479

100,000 £765


5,000 £206

10.000 £299

20,000 £415

50,000 £800

100,000 £1,400


5,000 £297

10.000 £435

20,000 £695

50,000 £1,535

100,000 £2,786

Our standard leaflets are printed on 130gsm, however we can offer a

wide range of sizes and paper types, providing quotes for any

business large or small

*Prices are a guide only due to fluctuations in paper prices. Please

call the leaflet team for a quote.


LEAFLETS

Door to Door

Inserts

Sampling

‘Onserts’

Field Marketing


LOCAL LEAFLET PRICES RATES ARE PER 1,000 + VAT

QUANTITY A4 up to 10gms

(min order 5000

4PP

10-19gms

(min order 2000)

8PP

20-34gms

(min order 2000)

12PP

35-49gms

(min order 2000)

16PP

50-64gms

(min order 2000)

2 – 10,000

28.00

33.00

37.50

42.50

46.00

10 – 30,000

22.50

28.00

30.50

37.25

40.40

30 – 60,000

20.55

24.35

28.95

32.00

35.70

60 – 100,000

18.50

21.50

24.85

27.75

31.00

100,000+

15.75

19.75

21.55

24.70

27.10

FREE WEEKLIES: Bolton Journal, Bury Journal, Chorley Citizen, South Lakes Citizen, Warrington Midweek &

Runcorn and Widnes World

NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes.

Prices Exclude VAT

Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.


LEAFLETS

Door to Door

Inserts

Sampling

‘Onserts’

Field Marketing


LOCAL LEAFLET PRICES RATES ARE PER 1,000 + VAT

QUANTITY A4 up to 10gms

(min order 5000

4PP

10-19gms

(min order 2000)

8PP

20-34gms

(min order 2000)

12PP

35-49gms

(min order 2000)

16PP

50-64gms

(min order 2000)

2 – 10,000

19.95

24.80

30.85

33.75

35.10

10 – 30,000

16.50

19.80

23.00

27.50

29.80

30 – 60,000

15.25

18.15

21.10

24.35

26.80

60 – 100,000

13.50

16.30

18.40

20.75

22.80

100,000+

12.10

14.50

16.55

18.65

19.95

FREE WEEKLIES: Leigh Journal, Burnley, Pendle, Blackburn, Darwen & Hyndburn Citizen, Wirral Globe, St

Helens Star, Crewe & Nantwich Guardian, Sale & Altrincham Messenger, Stretford & Urmston Messenger

NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes.

Prices Exclude VAT

Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.


LEAFLETS

Door to Door

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‘Onserts’

Field Marketing


Paid for Newspaper titles Readership

*

Print Run

Up to

Price (£) per

‘000

Lancashire Telegraph (All) 48,087 19,000 30

Lancashire Telegraph (Blackburn edition) 37,680 15,250 30

Lancashire Telegraph (Burnley edition) 10,407 3,750 30

The Bolton News 43,908 17,000 30

Bury Times 43,078 16,500 30

Knutsford Guardian 11,318 5,100 30

Northwich, Winsford and Middlewich

Guardian

40,053 15,750 30

Warrington Guardian 66,253 24,250 30

The Westmorland Gazette 65,733 28,000 30

PAID FOR TITLE INFORMATION

NB: Prices above are based on an A4 single sheet, please call

us for a quote on other sizes.

Prices Exclude VAT - Valid from Jan 2014 .

Delivery to our Blackburn warehouse is required 2 weeks prior to insertion. Delivery direct to our

Glasgow print site is required 7 days prior to insertion.

Source: * JICREG data as at Oct 2013, Telegraph edition readerships (Publisher’s Statement estimated 2014)


LEAFLETS

Door to Door

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‘Onserts’

Field Marketing


DELIVERY DETAILS

DELIVERY ADDRESS:

Newsquest Blackburn Ltd

1 High Street

Blackburn

Lancashire

BB1 1HT

LEAFLET WAREHOUSE:

Tel: 01254 298246

DELIVERY TIMES:

Mon – Thursday 7.30 am to 4.00 pm

Friday 7.30 am to 3.00 pm

WAREHOUSE CONTACT:

Andy Jones

DELIVERY DEADLINES:

Wednesday 3pm for the following week’s delivery

EQUIPMENT AVAILABILITY:

Fork lift (1 tonne capacity)

MAXIMUM WEIGHT INDIVIDUAL PACKAGES:

One parcel/package 12Kg

IDENTIFICATION/PACKAGING:

Boxes/packaging to be clearly marked with

content and quantity, clearly identified with title

of leaflet and preferably a copy of the leaflet

adhered to the exterior. If possible, carton

contents to be ‘tabbed’ or ‘turned’.

DELIVERY NOTES:

Top record quantity of leaflets, items per carton

and number of cartons to be discharged against

signatures of both hauler and consignee, a copy

retained by each.

RECEIPT OF SUPPLIES

Deliveries should not be effected outside of

‘delivery times’ not without discharge signatures

and definitely not to an unattended address.

Any deliveries deemed to be a dangerous load

will be turned away, i.e. loose packed leaflets

and/or excessively heavy boxes.


LEAFLETS

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Field Marketing


BIG PLAYERS

DON’T JUST TAKE OUR WORD FOR IT…

Many BIG brand names use our services on a regular

basis and are happy with the high level of customer

service they receive… Just to name a few


LEAFLETS

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Field Marketing


TESTIMONIAL

Dear Leaflets team,

Just thought I would let you know that we are still getting enquiries from the leaflet

insert into The Westmorland Gazette. I guess it must be coming up to a month now.

It appears that a lot of people have hung onto the card, which is encouraging.

We will definitely take a slot in the New year. Probably mid to the end of Jan.

So if you want to get in touch in a few weeks, that would be great.

Rebecca

Captured Elements - RENEWABLE ENERGY

Captured Elements | Ravensbarrow Lodge | Cartmel Fell | Grange-over-Sands |

Cumbria | LA11 6NH


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Field Marketing


TESTIMONIAL

Dear Tina

"Dominos have used The Chorley Citizen for Leaflet distribution for the past

few years and have had a great level of response.

We did do a test period reducing the number of copies distributed and we had a drop

in sales during this period which shows how well it works for us.

"We distribute 10,000 menus weekly with the Citizen and have always received

a high level of response and a good standard of customer service and would highly

recommend the service."

David Woods

Topwest Ltd

(T/A Domino's Pizza)


LEAFLETS

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Field Marketing


TESTIMONIAL

Dear Adam

I would just like to say thanks for all the help you

have given me with everything I have done with

the Messenger over the last few weeks, things

are looking very good, can you also pass on our

thanks to Chantelle for all the help she gave me

with the leaflets.

I will be doing the leaflets again next year, we

are looking forward to seeing the leaflet I have

just approved with you on the Messenger

website next week, we have been delighted with

everything we have done over the last few

weeks. The kind help we have received from

everyone involved has been great.

Keep up the good work Chantelle we were

delighted.

Kind Regards

Lynne

Kitchens by Choice

Flixton Road | Urmston, Manchester |

Lancashire | M41 5AL


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CONTACT DETAILS

LEAFLET SALES MANAGER

CHANTELLE WRIGHT t: 01925 426969 m: 07816 341522

e: [email protected]

LEAFLET SALES CO-ORDINATORS

TINA BURNS t: 01254 298296


ANGELA JOHNSON t: 01254 298021






LEAFLETS

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DISTRIBUTION SERVICES

TERMS & CONDITIONS

1. DISTRIBUTION

1.1 Unless otherwise stated, distribution will normally take place with the specialist publication, to the individual addresses, which

usually receive that publication within the area on the date(s) scheduled. This does not necessarily imply 100% penetration of

all the addresses within the area.

1.2 Whilst every effort will be made to meet the agreed schedule the company reserves the right to vary both the method and timing

of the distribution.

1.3 The stated distribution objectives and overall quantity distributed are subject to a variance of up to 10% within the terms and

conditions of the contract.

2. SUPPLIES

2.1 In the event of a delay or error in the quantity of items supplied, distribution will be carried out at the earliest subsequent

opportunity. The company will advise the client as early as possible of any delays or incidence of short/over supply.

2.2 Unless otherwise agreed, supplies should be received at least seven days prior to the date of distribution.

2.3 All stock must be boxed in equal amounts and labelled clearly. Any stock arriving loose may be turned away.

3. CANCELLATION AND ALTERATIONS

3.1 At least seven days notice must be given for any cancellation or alteration to distribution arrangements of a standard distribution.

At least fourteen days notice must apply in the case of ‘solus’ distributions. If this notice is not provided, the company reserves

the right to recover any reasonable costs related to the planned distribution.

3.2 It is the customers responsibility to ensure the correct amount of leaflets are delivered to the warehouse/office. Any shortages

will still be invoiced/charged for.

4. CONTENT

4.1 All orders are accepted subject to approval of the content of the item. The company reserves the right to cancel or refuse to

accept any order in full or part, without giving an explanation. The company will not accept for delivery items that infringe the

Code of Advertising Practice of British Code of Sales Promotion Practice and will be guided by the Advertising Standards

Authority on such matters.

4.2 It is the responsibility of the printer and/or publisher of any item distributed to ensure that the legal requirements related to that

item are met. In this context, it should be noted that it is a legal requirement that all newspapers, leaflets, supplements etc;

intended for distribution shall contain the name and address of the printer. The company will have recourse to the client for any

legal action taken against the company that directly relates to the form or content of the item distributed.

5. DISTRIBUTION QUERIES

5.1 In the event of any queries arising from the distribution, the company undertakes to investigate such queries, provided that they

are reported within 5 days of distribution taking place and that sufficient information is made available. The results of any such

investigations will be reported to the client within a reasonable time scale. Any relevant documentation will be made available

for inspection by the client at the company’s offices.

5.2 In the event of any localised shortfall in distribution being identified, this will be rectified and subsequent delivery will be

considered as fulfilment of the contract. If this is practicable, the credit will be offered to the client in direct proportion to the

identified shortfall in distribution. Under no circumstances will be company accept any liability in excess of the value of the

distribution contract.

6. INSURANCE & INDEMNITY

6.1 The company indemnities the client against any third part claims arising from the action of its staff or agents involved in the

distribution.

6.2 Excluding all other liabilities, the company also undertakes to insure the clients material against all risks whilst it is in the

company’s possession. In the event that any or all of the material for distribution is damaged or destroyed whilst in the

possession of the company or it’s agents. The company’s liability is deemed to be strictly limited to the production costs of the

material. The company accepts no liability for any form of consequential loss.

7. GENERAL

7.1. Unless otherwise stated, the price quoted applies only to the distribution of items on behalf of individual advertisers and or

businesses whom are promoting their own goods, services, functions etc; via material specifically printed on their behalf.

7.2 These terms and conditions are the basis on which the distribution contract overleaf is accepted and where any conflict may

arise will be deemed to override any other Terms & Conditions related to this contract.

LEAFLETS MEDIA PACK 2014 -...

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