Long Tail Keyword Research - SMX Advanced London 2011
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10 steps to target long-tail traffic Kevin Gibbons, Director of Strategy - twitter.com /kevgibbo
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17-Oct-2014 -
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Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011
Transcript of Long Tail Keyword Research - SMX Advanced London 2011
10 steps to target long-tail traffic
Kevin Gibbons, Director of Strategy - twitter.com/kevgibbo
How do you optimise for long-tail when…
How important is long-tail traffic?
Source: Hitwise
What is the value of long-tail traffic?
Source: Elliance.com
Example case study – Audley Travel:• 126% increase in organic search traffic for Year-on-Year figures• 181% increase in number of unique keyword searches delivering traffic YoY
How we increased long-tail traffic by 181%!
But long-tail doesn’t have to be difficult…
1) Find common search trends
2) Answer FAQs within your niche
3) Pick out popular themed keywords
4) Use segments to analyse long-tail terms
5) Use PPC & impression share data
6) Use multiple tools to verify results
7) Estimate average click through rates
8) Use Excel to predict traffic values
9) Filter keywords into themed groups
10) Don’t overthink it & go too long tail!
Bonus tip: you need more than automated content now
Thank you & any questions?
Please subscribe to: www.seoptimise.com/blog
And follow me on Twitter: @kevgibbo
