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www.ecolifestyles.cn
CL ICK
2011 Shanghai
Be a part ofthe largest and
most comprehensiveeco-exhibition
in China
THE EXPO THEME PAVILION15-17 SEPTEMBER 2011
LOHAS HOMEThe LOHAS Home makes use of eco-friendly
materials and low carbon technologies
a concurrent event at
LOHAS HOME | ECO Lifestyles 20112 INTRODUCTION
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LOCATED @ Shanghai WorldExpo Theme PavilionAn example of a “green building”, which originated from
an old industrial factory, the pavilion has the highest solar
energy coverage rate, a 5000m2 vertical ecological wall and
the biggest column-free hall in Asia.
No. 111 ShiBoGuan Road,
Pudong New Area, Shanghai
“ECO Lifestyles”2011 Venue:
SHANGHAIWORLD EXPO
THEME PAVILION
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WELCOME TO CHINA:
THE LARGEST LOHASMARKET IN THE WORLDAs standards of living improve alongside a growing
awareness of environmental degradation and its stress on
human life, it is envisioned that LOHAS (Lifestyles of Health
and Sustainability) will essentially shift common practices
of consumption worldwide. China potentially offers the
largest LOHAS market in the world, however, in spite of this
growth, still has few standard examples available on shelf
for a consumer wondering about safe, quality, healthy, and
eco-friendly choices.
“ECO Lifestyles” is the first comprehensive trade and
consumer event positioned to share the stories of eco-
friendly supply chains, showcase different brands, and
educate consumers on how to live a LOHAS life. “ECO
Lifestyles”, following the success of the World Expo in 2010,
now opens its doors to global partners in eco-business
worldwide in 2011.
Join us for an eventthat may change
your business.
INTRODUCTION
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LOHAS HOME | ECO Lifestyles 2011
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WHY WE ARE DOING ITBringing together eco brands and companies to the largest green
marketing platform event
Advancing the green supply chain in China
Fostering the growth of green transport innovations and systems
Educating the consumer on the benefits of green transport
Providing an optimal opportunity to market to trade
Creating cohesive messaging and branding
WHAT’S IN IT FOR YOUDemonstrate your products and services to a large number of
target consumer groups
Meet, greet and do business with many of China’s high-end buyers
from the industry, including retailers, wholesalers and distributors
Launch new products and promote your company’s social image
Build brand and innovation awareness
Generate sustainable media coverage
Position your company as a market leader in the green transport
industry
Join usfor an event
that may changeyour business.
EXHIBIT WITH US
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LOHAS HOME | ECO Lifestyles 2011
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MANY REASONS TOEXHIBIT WITH US
10,000+ professional visitors
15,000+ target consumers expected
Powerful multi-channel media exposure
and unlimited networking
Showcasing the most innovative
eco -design products
Various eco-activities for exhibitors and
visitors to learn about LOHAS
Interact with the largest number of
active target consumers and qualified
buyers/retailers/distributors
No other trade show delivers the entire
spectrum of green and sustainable
innovations under one roof!
EXHIBIT WITH US
Bringing together like-minded business
leaders - from start-ups to global
corporations - to discuss the future
Cohesive marketing helps to
communicate sustainable leadership,
innovation and value to the trade
Learn, interact, network and do business
in an exciting environment
Makes use of eco-friendly materials
and low carbon technologies
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LOHAS HOME | ECO Lifestyles 2011
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WHO WILL VISIT?
EXHIBIT WITH US
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TV:Dragon TV/DFWS, The artistic humanities channel,ICS (SMG INTERNATIONAL CHANNEL SHANGHAI)
PRINTED MEDIA:Modern Media, Online Shanghai (Coverage inmainstream newspapers and over 30 high endmagazines under Modern Media, including FirstLOHAS magazine)
ADVERTISEMENT MEDIA:Exposure through STDecaux-the largest metro& bus advertising network in China
NEW MEDIA:Card+art ( Publicity through 500 retail shops)
ON LINE MEDIA:Main net portals in China and popular on-linecommunity forums
MEDIA FOR EXPATRIATES AND FOREIGNERS:That’s ShanghaiUrbanatomy
GREEN MEDIA:The Green Business TimesAsia Is GreenSimple Lohas
TRADE MEDIA:Our network of Trade Medias cover manyindustries, including: Energy, EnvironmentalProtection, Educational Toys, Food, Mothers &Infants’ Products, Textile & Fashion, Education,Beauty and Body Care, etc, in overseas marketsas well as in China. In addition, 100+ websites willpublicize our event and activities updates.
EMBASSY AND CHAMBERS’ MONTHLYMAGAZINES AND NEWSLETTERS:China-Italy Chamber Of CommerceChamber Of Commerce And Industry Brazil-ChinaSino-Canada Technology Exchange CenterThe HongKong Chinese Industry & Commerce
AssociationShanghai Garment Trade AssociationMexico Chamber Of Commerce In ChinaRoyal Thai Consulate GeneralInternational Federation of Organic AgricultureMovementsDeutscher Industrie- und HandelskammertagHong Kong Chinese Chamber Of Commerce
POWERFUL MULTI-CHANNELMEDIA EXPOSURE TO BOTH TRADEAND CONSUMERS
MARKETING
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LOHAS HOMEThe LOHAS Home makes use of eco-friendly
materials and low carbon technologies
Be amongstlike-mindedbusinesses.
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LOHAS HOME | ECO Lifestyles 2011LAYOUT & EXHIBITS
C11
C19
C01
SAILAIYA’ s HEALTHY BABY
PAVILION
BABY BASICSBONANZA
9 LAYOUT & EXHIBITS
CONCEPT of LOHAS HOMELOHAS Home aims to provide natural comfort for
residents and families, in a simple and relaxed setting,
with the usage of eco-friendly materials and green technologies.
The LOHAS Home will bring together eco furniture,
energy-saving home appliances, green building materials
and environmental-friendly household items, that enable visitors
and families to relax and enjoy the simple “LOHAS” experience.
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LOHAS HOME | ECO Lifestyles 2011
10 LAYOUT & EXHIBITS
AREAS of LOHAS HOME
Living Room Bedroom Kitchen
The Living Room (about 35 sq.m)
Natural light will be optimally used, thus reducing reliance on electrical light
devices. Glass, transluscent materials and mirrors, as well as light-colored wall paint,
floor tiles, etc. will be blended and positioned to maximize the usage of natural light.
The Bedroom (about 20 sq.m)
Plants and natural greenery will help to keep the indoor air fresh during the
four seasons. With a “green wall”, it can also reduce the surface temperatures,
thus leading to cooler indoors.
The Kitchen (about 15 sq.m)
The kitchen will make use of bamboo, hemp, wood and other natural materials,
that can reduce carbon dioxide emissions.
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11 LAYOUT & EXHIBITS
THEME PAVILION SPONSORSHIP of TITLE
Title of LOHAS Home
For example,IKEA LOHAS Home
Construction of the Theme Pavilion
The Home‘s external facade will be constructed on the basis of sponsors’ suggestions.
Products Display
Sponsor's products can be displayed in prominent spots, that can attract maximum
eyeball views. The sponsors could design and decorate the inner areas and space,
according to their needs.
Activities
Exhibition organizer can co-operate with the sponsor, on onsite activities, such as new
products launches, membership recruitment drives, attracting heavy visitor traffic flow
to their booths/areas, etc,.
On Site Promotion
Sponsor‘s logo and ads can be displayed on invitation letters, tickets, exhibition directory
and backboards.
Ads Promotion
The LOHAS Home will be promoted by all the pre-event media publicity and ads
(magazines, online, television, subway advertising, etc.)
There will also be exclusive onsite live interview
LED screen - scrolling the latest activities;
Visitor Traffic Flow - visitors can be guided to join the sponsor’s activities by ticket
stamping, gift redemption, etc.
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PRODUCTS DISPLAY
Display
Arrange by the exhibitors
Visitor Traffic Flow
Visitors can be guided to join the sponsor’s activities by ticket stamping, gift
redemption, etc.
On-Site Promotion
Sponsor‘s logo and ads can be displayed on the invitation letters, tickets, exhibition
directory and backboards.
Publicity Effect
High media exposure and heavy visitor traffic flow.
Participation Fee
Note: This will be suitable for companies who have plans to advocate a healthy
lifestyle for their target consumer groups, establishing their consumers’ brand loyalty,
or rolling out activities such, as new product launches and membership recruitment drives.
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LOHAS HOME | ECO Lifestyles 2011
TYPE Fee(RMB) Size
Title Sponsor 120,000 72m2
Products Display 1800 / m2
Hiram Ge, ECOWING Consulting
Syira Ren, ECOWING Consulting
13 THANK YOUS
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LOHAS HOME | ECO Lifestyles 2011
ORGANIZERS ANDSUPPORTERS
GLOBAL PARTNERS:
China-Italy Chamber of Commerce
Chamber of Commerce and Industry Brazil-China
Sino-Canada Technology Exchange Center
The HongKong Chinese Industry & CommerceAssociation
Shanghai Garment Trade Association
Mexico Chamber of Commerce in China
Royal Thai Consulate General
International Federation of Organic Agriculture MovementsHong Kong Chinese Chamber of Commerce
Enterprise Association Malaysia China
Environmental Defense
CCPIT Green Travel Foundation
China Environmental Protection Foundation
China Environmental Protection Association
China Environmental Protection Alliance
China Ecological Institute
Food Development Association of Taiwan
International Vegetarians Club Beijing
China Food Culture Seminar
Dutch Design Work Space
Dutch Design Fashion Architecture
The Wellness Works
GoodtoSH
STRATEGIC MEDIA PARTNERS:
Modern Media
STDecaux
Online Shanghai
ORGANIZERS:
Shanghai Municipal Commission of Commerce
Shanghai Municipal Education Commission
Shanghai Municipal Agricultural Commission
China Trade Promotion Committee
Shanghai Municipal Commission of Economy and Informatization
PRESENTED BY:
Shanghai Ecowing Consulting
Shanghai Modern Fashion Industry Promotion Center
Shanghai Pudong International Exhibition Company
Shanghai SLINE Brand Communication
CO-ORGANIZER OVERSEA:
Europe-China Commercial Union
STRATEGIC PARTNERS:
ZEDfactoryThe designer of the London Case ZED pavilion in UBPA area of the Shanghai World Expo
Eco Design Fair
LOHAS Asia Pacific
European Economic Chamber of Trade, Commerce and Industry
CO-ORGANIZER:
LOHAS Magazine
Shanghai Bai Ri Xue Tong EDU
RESEARCH PARTNER:
LOHAS Research Center--First Research Institution for
LOHAS market in China
SUPPORTING COLLEGES
Shanghai Communist Youth League
China Central Academy of Fine Acts
London Central St. Martins College of U.K.
Shih Chien University of Taiwan
Hong Kong Polytechnic University
Zhe Jiang University
China Academy of Act
Shanghai University Students Union