Cut Through The Static: Video Marketing for LOHAS Brands
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Cut Through The Static Video Marketing For LOHAS* Brands By: Mikhaila Stettler CREATRIX INTERACTIVE CREATRIX INTERACTIVE Copyright 2013 *LOHAS: Lifestyles Of Health And Sustainability, the market segment focused on health and fitness, the environment, personal development and sustainable living.
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It's a crowded noisy world out there! There are more channels than ever to connect with your audience, but more static too. Online video can cut through the static to emotionally connect with your target audience. When done right, online video is an ideal medium for LOHAS brands to generate emotional connection with their target audience. Communicating story with images and sound can touch and activate the emotional brain more powerfully than text or even static images alone and build your Know-Like-Trust score.
Transcript of Cut Through The Static: Video Marketing for LOHAS Brands
Cut Through The Static
Video Marketing For LOHAS* Brands
By: Mikhaila StettlerCREATRIX INTERACTIVE
CREATRIX INTERACTIVECopyright 2013
*LOHAS: Lifestyles Of Health And Sustainability, the market segment focused on health and fitness, the environment, personal development and sustainable living.
CREATRIX INTERACTIVECopyright 2013
Are you getting through the marketing noise to make an emotional connection with your target market?
Are you giving them what they need to trust you and include you in their daily lives?
It's a crowded noisy world out there!
More channels than ever to connect with your audience, but more static too.
Online video cuts through the static to emotionally connect with your target audience.
CREATRIX INTERACTIVECopyright 2013
Video is the ideal medium for LOHAS brands to generate emotional connection with their target audience.
Use video to reach, teach and prompt your target market to take action.
CREATRIX INTERACTIVECopyright 2013
Video Marketing is Here to Stay
● Video dominates, reaching 90% of Internet Traffic by 2013
● Online video ads grew 55% in 2011
● 86% of viewers share video links
● 76% of Marketers will add video to their sites in 2012
● 400% higher viewer engagement than static content
1. Cisco, 20102. eMarketer, January 20123. http://invodo.com/html/resources/video-staticis4. Social Media Examiner, April 20125. According to Flimp.net rich media statistics via http://www.flimp.net/
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5 Reasons LOHAS Brands Must Use Video
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Meet LOHAS Consumer Expectations
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Make An Emotional Connection
"LOHAS consumers won't view or share blatant brand commercials or flat boring corporate promo pieces."
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Speak to the Emotional Brain
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Raise Your Know-Like-Trust
Score
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"People will forget what you said, people will forget what you did, but people will never how you made them feel."
-Maya Angelou
"On a daily basis, brand have to ask, 'Are we getting the emotions right?' If you get the emotions right, you get the business right."
-Dr. Ravi Rao
CREATRIX INTERACTIVE
Creatrix Interactive is a content strategy/production and video marketing company that specializes in converting target audiences to the lifestyle habits and values of mission-driven LOHAS brands.
We wed compelling storytelling with rich media to create emotional connection between your brand and your target audience to reach, teach and prompt them to take action.
Download the free report, “5 Keys to Ignite Lifestyle Change: Lifestyle Education That Works”
Schedule a Video Branding Strategy Session
http://www.creatrixinteractive.com/[email protected]://www.linkedin.com/in/mikhailastettler@MikhailaCreates CREATRIX INTERACTIVE
Copyright 2013
