Logos!zannahbot.com/teaching/mm/logos.pdf · mistakes! • Not having an idea • Having a bad...
Transcript of Logos!zannahbot.com/teaching/mm/logos.pdf · mistakes! • Not having an idea • Having a bad...
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Logos!Multimedia Design
MMP-200
Monday, November 7, 2011
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what’s a logo?
Monday, November 7, 2011
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Monday, November 7, 2011
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a distinctive symbol of a company, organization,
object, publication, person, service or idea
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why use a logo?
Monday, November 7, 2011
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communicate particular origin, ownership, identity.
Monday, November 7, 2011
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Monday, November 7, 2011
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Monday, November 7, 2011
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Monday, November 7, 2011
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Logo types
• wordmark- company name in proprietary letterforms
• symbol- iconic portion of logo
• monogram- design of initial letters
Monday, November 7, 2011
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mistakes!• Not having an idea
• Having a bad idea, but making it fancy
• Using computer tricks to fix a bad logo
• Not paring scale of abstraction to scale of business
• Attending to figure, not to ground
• Using same elements as everyone else
• Designing for only one size/format
• Looking at a design on a blank page
Monday, November 7, 2011
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Monday, November 7, 2011
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what does the logo say?(let’s look at some logos!)
Monday, November 7, 2011
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Paul Rand
Monday, November 7, 2011
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Monday, November 7, 2011