LOGO “ Add your company slogan ” AQUAESTUS [email protected] “Heating longer for less” ® .
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Transcript of LOGO “ Add your company slogan ” AQUAESTUS [email protected] “Heating longer for less” ® .
LOGO
“ Add your company slogan ”
[email protected]@aquaestus.com
“Heating longer for less”
®
www.aquaestus.comwww.aquaestus.com
Your InvestmentYour Investment: : £250k£250k with with 30% equity30% equity in AquaEstus in AquaEstus
ReturnReturn: You will recieve an : You will recieve an 11 fold11 fold return of return of £2.8m after 3 years£2.8m after 3 years
Outline
Our productOur product, , Bio-AdBio-Ad
Latest in Latest in energy conservation technologyenergy conservation technology
Easy to use Easy to use
Only productOnly product of its type in the market of its type in the market
SavingsSavings: reduce your utility bills : reduce your utility bills up to 37%up to 37%
In accordanceIn accordance with with legislation legislation concerning energy efficiencyconcerning energy efficiency
The marketThe market
Potential market of Potential market of £2.7bn£2.7bn in the UK alone in the UK alone
IP protected IP protected CE Marked CE Marked Field testedField tested
Mr. Andrew Pike
Financial Advisor
Dr. Jonathan Pate
Technical Advisor
Mr. Miguel Galindo
Production Director
Dr. Jennifer Hannant
Marketing Director
Dr. Jennifer Hannant
Marketing Director
5 Years Experience in Industry
PhD Law
BMA Award 2008 Best Marketing Project
Mr. Miguel Galindo
Operations Director
7 Years Experience in Process Development
MSc Chemical Engineering
Mr. Andrew Pike
Financial Director
6 Years Experience in SME Investmentand Real Estate Development
Dr. Jonathan Pate
Technical Advisor
Newcastle UniversitySenior Lecturer in Biochemistry
Mr. Joe Hedley
Managing Director
Dr. Jennifer Hannant
Marketing Director
Mr. Miguel Galindo
Operations Director
Mr. Andrew Pike
Financial Director
Dr. Jonathan Pate
Technical Advisor
AquaEstus – The TeamAquaEstus – The Team
IP position
Non-corrosive
No need to drain
the system
Durable for approximately
of 2 years
easy to add
Bio-degradable
BIO-AD
Product Concept: Product Concept: BIO-ADBIO-AD
Radiator cooling curves
BIO-AD
AQUAESTUS
Oscillating biochemicalOscillating biochemical
HOTHOT COLDCOLD
Market OpportunityMarket Opportunity
BIO-AD PRO
AQUAESTUS
Price - £45 Price - £45 every 2 yearsevery 2 years
Savings ~ £400 Savings ~ £400 a yeara year
£7k installation
£150 installation
£5k installation
£150 installation £25
installation
Cost – over £12k to installCost – over £12k to install
Savings ~ £950 a yearSavings ~ £950 a year
Primary Market SizePrimary Market Size
Market size
90% contain central heating systems
20 million homes
Target market <1%
through residential
alone
True market True market opportunity is 18 opportunity is 18 million home million home ownersowners
18 million homes 18 million homes at £45 per unit = at £45 per unit = £810 million£810 million
In 2008, housing accounted for 30.23% of all In 2008, housing accounted for 30.23% of all energy use in the UKenergy use in the UK
Route to MarketRoute to Market
Year 1Year 1 Year 2 Year 2 Year 3Year 3
£8.1M£8.1M
ResidentialResidential
£810M£810M
Builders MerchantsBuilders Merchants£2.7bn£2.7bn
Commercial and Commercial and Public SectorsPublic Sectors
•Based in Newcastle they fit more than 50,000 energy efficient central heating systems across the country every year.
•A wide range of clients.
•The UK’s 2nd largest supplier of heating and renewable energy.
•AQUAESTUS have a 1 year exclusive pre-contract agreement.
Finance: Equity ShareFinance: Equity Share
At year 3 annual profit = At year 3 annual profit = £1.9m£1.9m AquaEstus valuation = AquaEstus valuation = £9.5m£9.5m
Exit : Trade SaleExit : Trade SaleYour return on £250k = Your return on £250k = £2.8m£2.8m
Securing IP
Establishing distribution network
Production of 10.000units of Bio-Ad
Market Assessment / Consultancy
Overheads
Salary of 3 full time staff£15k
£15k
£50k
£300k
£100k
£30k
Development £140k
AquaEstus Next StepAquaEstus Next Step
YOUR INVESTMENT £250K
£650kSales = £450k
1st yearDebt = £200 k
1st year
Projected Profit vs. SalesProjected Profit vs. Sales
10,000 units 40,000 units 90,000 units
Pou
nds
(£k’
s)
Projected Profit / Loss ScenarioProjected Profit / Loss ScenarioP
ound
s (£
k’s)
Shoe String TestingShoe String Testing
BIO-ADBIO-AD Independent Test (CIM) in 150 Independent Test (CIM) in 150 houses voluntarily over a period of 1 year;houses voluntarily over a period of 1 year;
• Results confirmed savings up to 37% on Results confirmed savings up to 37% on utility billsutility bills
• The case study also showed ease of use The case study also showed ease of use and installationand installation
Accelerated tests indicated that Accelerated tests indicated that BIO-AD BIO-AD life cyclelife cycle is 2 years for optimum is 2 years for optimum
performanceperformance
• 93 % tested houses would buy it93 % tested houses would buy it
Cost of Production / DistributionCost of Production / Distribution
1 L cost = £ 301 L cost = £ 30 1 L cost = £ 151 L cost = £ 15
CO
ST
(£
)
Year1 2 3
Local Production UK
Production overseasGermany / Romania
Transfer Period
Warehouse distribution centre in UK
Beyond Year 3Beyond Year 3
EXPANDING HUMANEXPANDING HUMANRESOURCESRESOURCES
OUR COMMITMENT TO OUR COMMITMENT TO R&DR&D
MARKET MARKET DIVERSIFICATIONDIVERSIFICATION
LOGO
“ Add your company slogan ”“Heating longer for less”
INITIAL INVESTEMENT £ 80K
External validation
£ 30K Personal Investment £10K each
£ 50K Business Angel, A. Pike
In-house testing
Product development
CE Marking
Legal Support
Marketing Research
Patent filed Feb’ 2008
PCT application Feb’ 2009
AquaEstus First StepsAquaEstus First Steps
Conservative case10000 units £45 =
£45000025000 units at £45 =
1125000 72000 units £40 = £2.9m
Production cost £30
per unit Production costs £20 per
unit Production costs £15 per unit
= £300000 = £500000 = £1080000
Salaries 100000 100000 200000
Overheads 30000 30000 30000
R&D 140000 210000 260000
Distribution 15000 40000 50000
IP 15000 15000 15000
Travel 20000 30000 30000
Market/consultancy 50000 70000 70000
sum 370000 495000 655000
profit -220000 130000 1165000
7-fold return
Year 1 Year 2 Year 3
Expected case10000 units £45 =
£45000040000 units at £45 =
1800000 90000 units £40 = £360000
Production cost £30
per unitProduction costs £20 per
unit Production costs £15 per unit
= £300000 = £500000 = £1080000
Salaries 100000 100000 200000
Overheads 30000 30000 30000
R&D 140000 210000 260000
Distribution 15000 40000 50000
IP 15000 15000 15000
Travel 20000 30000 30000
Market/consultancy 50000 70000 70000
sum 370000 495000 655000
profit -220000 805000 1865000
11-fold return
Year 1 Year 2 Year 3
Best case10000 units £45 =
£45000050000 units at £45 =
2250000 120000 units £40 = £4800000
Production cost £30
per unitProduction costs £20 per
unit Production costs £15 per unit
= £300000 = £500000 = £1080000
Salaries 100000 100000 200000
Overheads 30000 30000 30000
R&D 140000 210000 260000
Distribution 15000 40000 50000
IP 15000 15000 15000
Travel 20000 30000 30000
Market/consultancy 50000 70000 70000
sum 370000 495000 655000
profit -220000 1255000 3065000
18-fold profit
Year 1 Year 2 Year 3