Press Kit --- LOGO AND SLOGAN UNVEILING Kyiv, 14.12.2009

 

 

Press Kit - LOGO AND SLOGAN UNVEILING Kyiv, 14.12.2009

Table of contents:

• The logo – The design agency and the design master

• City illuminations

• Light artist Gerry Hofstetter and his works of art

• The slogan

• uefa.com relaunch

• The tournament

• The organisation

• Key players

• The stadiums

• History of the competition

• Countdown to the tournament

Key contacts for further information: UEFA Media Services: Tel: +41 848 04 27 27 @: media@uefa.ch LLC LOC Euro 2012 Ukraine Anna Dobko Tel: +380 44 52 10 636 Mobile: +380 93 316 78 16 @: media.ukr@euro2012.com Euro 2012 Polska –Sp. z o.o. Juliusz Gluski Tel: +48 22 888 31 03 Mobile: +48 50 1770805 @: media.pol@euro2012.com

THE LOGO

• The design agency The UEFA EURO 2012™ logo has been developed by Brandia Central, a brand consulting company based in Lisbon and market leader in Portugal with more than 20 years experience.

• The design master

Hélder Pombinho has been the team leader for brand design in Brandia Central since November 2006. Graduated in Communication Design at the Faculdade de Belas Artes (University of Fine Arts) of Lisbon in 1996, he started his career in Euro RSCG Design in 1997 where he was promoted to Creative Director in 2001. During his spell at Euro RSCG, Hélder Pombinho was already the leading force behind the creation of the UEFA EURO 2004™ logo.

CITY ILLUMINATIONS The Polish and Ukrainian citizens will get a first glimpse of the UEFA EURO 2012™ experience with the illumination of landmark buildings in each of the eight host cities for two nights. The cities will also organise a programme of events including concerts, fireworks displays, artistic spectacles and press conferences. Where When Time Monument Contact for details

about the programme Kyiv 14.12.2009

15.12.2009 17:00 to 23:00 Hotel Ukraine Mykola Malyuga

M: +38 050 950 2535 Warsaw 14.12.2009

15.12.2009 17:00 to 23:00 Palace of Culture

and Science Tomasz Adryszczyk M: +48 510 206 492

Donetsk 16.12.2009 17.12.2009

17:00 to 23:00 Opera Solovyanenko

Natalia Shinkarenko M: +38 050 613 53 49

Gdansk 16.12.2009 17.12.2009

17:00 to 23:00 Green Gate Michal Brandt M: +48 695 890 003

Kharkiv 18.12.2009 19.12.2009

17:00 to 23:00 Bank Nadra Viktor Khristoev M: +38 067 606 00 24

Poznan 18.12.2009 19.12.2009

17:00 to 23:00 CK Zamek (Castle Culture Centre)

Anna Szpytko M: +48 694 463 936

Wroclaw 20.12.2009 21.12.2009

17:00 to 23:00 BZ WBK Bank Pawel Czuma M: +48 728 489 960

Lviv 21.12.2009 22.12.2009

17:00 to 23:00 Opera Krushelnytska

Solomia Bilonoga M: +38 067 340 35 02

LIGHT ARTIST GERRY HOFSTETTER AND HIS WORKS OF ART

Gerry Hofstetter, born in 1962, lives and works in the canton of Zurich in Switzerland. Since 1999, the former head of investment banking and helicopter pilot has been transforming buildings, monuments, landscapes and mountains throughout the world into temporary works of art by means of his spectacular light art projections.

Gerry Hofstetter’s art does not just appeal to people’s sense of aesthetics. His light images also harbour messages. During his expeditions in the Antarctic in 2003 and 2005, in a project in support of the United Nations International Year of Water 2003, he illuminated icebergs, creating temporary memorials to alert mankind to the increasing problem of global warming and its impact on the habitat of polar bears.

Another such project involved an expedition in October 2006 to Egypt, where he lit up the White Desert, the Pyramids of Gizeh, the Sphinx and the Egyptian National Museum as a contribution to the UNO International Year of the Desert and Desertification.

As an artist, with his illuminations Gerry Hofstetter aims wherever possible to encourage the spectator to contemplate on the lit-up monument and to motivate him or her to actively consider how our planet can develop in an environmentally-friendly, sustainable manner. More information on www.gerryhofstetter.ch

THE SLOGAN: “Creating History Together” UEFA EURO 2012™ is the next chapter in a story that started back in 1960 with the first edition of the UEFA European Football Championship Originally called the European Nation’s Cup. The staging of the final tournament in Poland and Ukraine, the first in Central and Eastern Europe, will definitely have a prominent place in history books. Everyone involved in UEFA EURO 2012™; organisers, host countries, host cities, players, travelling fans and fans at home – united for a common purpose – are all together contributing to another brilliant chapter of European and football history. It was such teamwork - with UEFA, the local organising committees, the host countries and several hundreds of persons from Poland and Ukraine all taking part in the selection process - that was instrumental in the identification of a slogan for UEFA EURO 2012™. UEFA.COM RELAUNCH The relaunch of uefa.com, UEFA’s official website, will take place in February 2010 when a global audience will see a new design, new architecture and various new services. In addition, Polish and Ukrainian will be added as new languages as of the UEFA EURO 2012™ Qualifying Draw which will take place in Warsaw on 7 February 2010. THE TOURNAMENT The final tournament of the 14th UEFA European Football Championship will be held in Poland and Ukraine from 8 June to 1 July 2012. It will be the third time that the final tournament is jointly hosted by two countries (after Belgium/Netherlands in 2000, Austria/Switzerland in 2008).

16 national teams will compete in a total of 31 matches to be crowned Champions of Europe and become worthy successors to the current title-holders Spain.

The format of 4 groups of four teams will be used for the last time in this tournament. The competition format will change for the next edition in 2016 as the line-up of participants competing in the final tournament will be increased to 24.

The UEFA EURO 2012™ matches will be played in eight stadiums, four in Poland - Gdansk, Poznan, Warsaw, Wroclaw - and four in Ukraine – Donetsk, Lviv, Kharkiv and Kyiv.

The opening match will take place in Warsaw on 8 June and the final on 1 July in Kyiv.

No less than 1.4 million fans will be expected at the stadiums and the matches will be broadcast live in more than 200 territories around the world.

THE ORGANISATION

a. Overview UEFA is responsible for the organisation of the final tournament on behalf of its 53 member associations. Its main area of activities include the running of the 31 matches, ticketing, host broadcasting, accreditation, and amongst others the sales of commercial rights.

The Polish and the Ukrainian football associations have each created a Local Organising Committee (LOC) whose main tasks are related to the implementation of services in a wide range of domains such; as accommodation, airport management, ceremonies, event transport, host city management, safety and security in the stadiums, sustainability programmes, team base camps, technical services, volunteers’ recruitment, etc; in accordance with UEFA guidelines.

Both host countries, Poland and Ukraine, are working in close cooperation with the host cities and are responsible for the development of the necessary infrastructures, public services and public security and for hosting the numerous visitors expected.

b. Local Organising Committees (LOC’s) Euro 2012 – Polska Sp. z o.o. (LOC Poland) is a company created by the Polish Football Association (PZPN) to take care of the preparation and the organisation of the UEFA European Football Championship 2012 in Poland. The key figures of LOC Poland are: Grzegorz Lato - President of LOC Poland (also PZPN President) and Adam Olkowicz - Tournament Director Poland (also PZPN Vice-President).

LLC LOC Euro 2012 Ukraine (LOC Ukraine) is a company created by the Football Federation of Ukraine (FFU) to take care of the preparation and the organisation of the UEFA European Football Championship 2012 in Ukraine. The key figure of LOC Ukraine is Markiyan Lubkivskyi - Tournament Director Ukraine.

c. Government agencies PL.2012 in Poland and the Coordination Bureau on Preparation and Conduction of the EURO 2012 Finals in Ukraine are entities created by the Governments of the host countries to coordinate and oversee preparations for UEFA EURO 2012™ in Poland and Ukraine mostly in terms of infrastructure needed for the tournament (roads, airports, stadiums, hotels, etc). The government agencies also coordinate the work of the host cities, and they analyse legal regulations which may affect the preparation and realisation of undertakings connected with UEFA EURO 2012™.

PL.2012 was created by the Ministry of Sport and Tourism of Poland. The President of the Board of PL.2012 is Marcin Herra.

The Euro 2012 Coordination Bureau in Ukraine was created by the Cabinet of Ministers of Ukraine. The Head of the Coordination Bureau is Illia Shevlyak, former Deputy Minister of Family, Youth and Sports.

d. UEFA EURO 2012™ Steering Group The UEFA EURO 2012™ Steering Group is the body supervising the preparations of Poland and Ukraine for the organisation of the competition, and providing strategic guidance for the implementation of the various aspects of the project and is composed of the following persons: Michel Platini (UEFA President), Geoffrey Thompson (UEFA Vice-President), Gilberto P. Madaíl (Member UEFA Executive Committee), Grzegorz Lato (PZPN President), Grigoriy Surkis (FFU President), Gianni Infantino (UEFA General Secretary), David Taylor (CEO, UEFA New Company), Jacques Lambert (UEFA EURO 2012™ Commissioner), Martin Kallen (EURO Director), Adam Olkowicz (Tournament Director Poland), Markiyan Lubkivskyi (Tournament Director Ukraine).

KEY PERSONS

Grzegorz Lato - President of LOC Poland Born in Malbork on 8 April 1950, Grzegorz is one of Polish football’s all-time greats with a record 104 appearances for the national team and 45 goals which give him second place in the all-time scoring chart. He played three FIFA World Cups in 1974, 1978 and 1982, winning two bronze medals and, in 1974, the golden boot. He also struck gold for Poland at the 1972

Olympics and silver four years later. Most of his club career was spent in at Stal Mielec (1962-1980) in Poland before leaving for the new continent where he earned

his coaching badge in 1996. After a successful career on football pitches, he was active in politics between 2001 and 2005, acting as Senator in the Polish Parliament. Since October 2008, Grzegorz Lato has been the President of Polish Football Association and is now President of Euro 2012 – Polska, and a member of the UEFA EURO 2012 Steering Group.

Grigoriy Surkis - President of Ukrainian Football Federation Born in Odessa on 4 September 1949, Grygoriy Surkis has become a prominent figure in European football – not only as President of the Ukrainian Football Union but also as an active member of several UEFA and FIFA Committees. A graduate from the Food Industry Technological Institute in Kyiv, he became

president of FC Dynamo Kyiv in 1993 and, during his five-year tenure at the helm of the famous club, he was also selected to head the Ukrainian Professional Football League in 1996. He was first elected President of the Ukrainian Football Federation in 2000. He has also been a member of his country’s National Olympic Committee since 1998, taking over a Vice-Presidency in 2006. In parallel, on the political front, he was a member of the Ukrainian Parliament from 1998 to 2006 and is currently the country’s Ambassador to the Council of Europe on sport, tolerance and fair play.

Markiyan Lubkivskyi - Tournament Director Ukraine Born in Lviv on 2 September 1971, having graduated in Slavic Languages and Literature at the Ivan Franko National University in Lviv in 1993, he embarked on a political career two years later, when he was named Attaché for Europe and America at the Ministry of Foreign Affairs. In 2003, Markiyan Lubkivskyi became

Head of the Press Service and Official Spokesman for the Ministry of Foreign Affairs. Two years later, he was named Deputy State Secretary and Adviser to the President of Ukraine, and, in 2007, he was appointed as Ambassador Extraordinary and Plenipotentiary to Croatia and Bosnia and Herzegovina. Markiyan is fluent in English, Serbian, Croatian, Polish and Russian – language skills which will no doubt be an additional asset for his role in the organisation of UEFA EURO 2012™.

Adam Olkowicz - Tournament Director Poland Born in Lublin on 18 June 1944, Adam is crazy about football ever since he was a kid. By 23, he became president of an amateur club, LKS Dwernicki Stoczek Lwowski, while wearing the captain’s armband for the team. Since the early seventies, Adam has been working for the Lublin Regional Football Association. He joined the Board of the Polish Football Association in

1999. Adam Olkowicz involvement in UEFA EURO 2012™ dates back to 2003, when the initial idea to participate in the bidding process came to light. It was therefore a logical move when, in 2009, he was elected Tournament Director in Poland, in charge of the overall management and administration of Euro 2012 - Polska.

Martin Kallen - Director of EURO division Born in Switzerland in 1963, Martin Kallen he studied as an economist in Berne. After his studies he taught marketing, finances and commercial mathematics at several business schools. He worked in the business and marketing field before joining UEFA in 1994 as Section Manager in the Marketing department. He became

involved in the organisational aspects of the UEFA European Football Championship in 2002 when he moved to Portugal to take on the role of Chief Organising Officer of EURO 2004 SA. He subsequently came back to UEFA Headquarters in Switzerland to assume the same position for UEFA EURO 2008™. Today, as Director of the EURO division, he is responsible for all operational matters for UEFA EURO 2012™.

THE STADIUMS

Poland

Venue Gdansk Poznan Warsaw Wroclaw

Stadium name Municipal Stadium Gdansk

Municipal Stadium Poznan

National Stadium Warsaw

Municipal Stadium Wroclaw

EURO capacity * 40,818 42,004 53,224 40,610

Home club FC Lechia KKS Lech Poznan – WKS Slask Wroclaw

Owner City of Gdansk City of Poznan Ministry of Sport and Tourism City of Wroclaw

Building type New Renovated New New

Scheduled for December 2010 July 2010 June 2011 December 2010

Ukraine

Venue Donetsk Kharkiv Kyiv Lviv

Stadium name Donbass Arena Metalist Stadium Olympic Stadium New Lviv Stadium

EURO capacity * 50,055 38,500 63,195 30,000

Home club FC Shakhtar Donetsk FC Metalist Kharkiv – FC Karpaty Lviv

Owner FC Shakhtar Donetsk Kharkiv Regional State

Ministry of Youth and Sports Lviv City Council

Building type New Renovated New New

Scheduled for August 2009 December 2009 June 2011 June 2011

* to be confirmed following completion of the construction work

HISTORY OF THE COMPETITION Henri Delaunay, as general secretary of the French Football Federation, first floated the idea of a European Championship at a FIFA meeting on 5 February 1927. But it was not until 27 years later, when he became general secretary of the newly-born UEFA, that he could push his project further towards fruition. Sadly, he died on 9 November 1955 and it was his son, Pierre, who took over the post and the project. After agreement had been reached that the championship would be founded, the new competition was named the Henri Delaunay Cup in recognition of his outstanding services for the cause of European football. Up to now, a total of 204 final-round matches have been played, featuring 503 goals at an average of 2.47 per match. Germany is the most successful nation with 3 victories, followed by France and Spain with 2.

Past finals

Year Hosts Match Score

1960 France USSR Yugoslavia 2 - 1 (extra-time) 1964 Spain Spain USSR 2 - 1 1968 Italy Italy Yugoslavia 1- 1 (extra-time)

2 - 0 (replay) 1972 Belgium West Germany USSR 3 - 0 1976 Yugoslavia Czechoslovakia West Germany 2 - 2 (extra-time)

5 - 3 (penalties) 1980 Italy Belgium West Germany 1 - 2 1984 France France Spain 2 - 0 1988 West Germany USSR Netherlands 0 - 2 1992 Sweden Denmark Germany 2 - 0 1996 England Czech Republic Germany 1 - 2 (Golden Goal) 2000 Belgium/Netherlands France Italy 2 - 1 (Golden Goal) 2004 Portugal Portugal Greece 0 - 1 2008 Austria/Switzerland Germany Spain 0 - 1

COUNTDOWN TO THE TOURNAMENT What has been achieved until now? DATE EVENT 17.12.2004 Start of UEFA EURO 2012™ bidding process

01.02.2005 Eight bids received by UEFA

08.11.2005 Malta - Bids of Croatia/Hungary, Italy and Poland/Ukraine shortlisted

18.04.2007 Cardiff - Poland/Ukraine selected to host UEFA EURO 2012™

03.04.2009 Telewizja Polska SA (TVP) awarded UEFA EURO 2012™ broadcasting rights

13.05.2009 UEFA Executive Committee confirms Gdansk, Poznan, Warsaw, Wroclaw and Kyiv as host cities for UEFA EURO 2012™

17.09.2009 National Television Company of Ukraine (NTU) awarded UEFA EURO 2012™ broadcasting rights

21.09.2009 Adidas sign as first official sponsor of UEFA EURO 2012™

23.09.2009 UEFA EURO 2012™ broadcasting deal covering 36 European territories agreed with European Broadcasting Union (EBU)

13.10.2009 Al Jazeera awarded UEFA EURO 2012™ broadcasting rights in Middle East and North Africa

11.12.2009 Madeira - UEFA Executive Committee confirms Donetsk, Lviv and Kharkiv as UEFA EURO 2012™ host cities

14.12.2009 Logo and slogan unveiled in Kyiv

What is coming next? 07.02.2010 UEFA EURO 2012™ Qualifying Draw at the Palace of Culture and

Science in Warsaw 08.06.2010 Two years to go

03/04.09.2010 Start of the qualifying competition

25.01.2011 500 days to go

Spring 2011 Ticket sales launch

Spring 2011 Corporate hospitality sales launch

08.06.2011 One year to go

Summer 2011 Volunteers’ recruitment campaign launch

11.10.2011 End of the qualifying matches

11/12 & 15.11.2011

Play-off matches

Dec.2011 UEFA EURO 2012™ Final Draw in Kyiv

29.02.2012 100 Days to go

May 2012 Stadium handover

08.06.2012 Warsaw – UEFA EURO 2012™ opening match at the National Stadium

Dates could be subject to changes