Location Based Services Analysis

7/27/2019 Location Based Services Analysis

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Location Based Se rvices(Mobile solutions)

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LOCATION BASED SERVICESMARKET AND TREND ANALYSIS




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Revision History

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TABLE OF CONTENT

1. FACTS AND FIGURES 4

1.1 Introduction: 4

Wireless to drive Broadband Growth 4

1.2 Forecast: 4 Western Europe Location Based Services (LBS) Market Forecast, 2009 - 2013: 4 Total LBS service revenues: 4 Rapid Location Based Services Growth 5 Strategy Analytics forecasts 5 Location Based Service Revenue by region 2005 and 2010 5 The European market: 5 EMarketer estimates: 6

2. LBS APPLICATIONS TO HIT 6

2.1 Car Navigation: 7

2.2 Local Search: 7

2.3 Personal navigation and enterprise services: 7

2.4 Mobile Advertisement via LBS 8

2.5 Location-specific Health Information 9

2.6 The Potentials of Location-Based Services for Tourism 10

2.7 Consumer tracking service 10

2.8 Tracking Services 10

2.9 Components of a complete mobile local search product. 11

3.0 LBS MARKET PLAYERS 11

3.1 Operator LBS Services 11

3.2 Handset vendors 11

3.3 Mapping and local search providers 12

3.4 Chat and instant messaging services 12

3.5 Community and social network services 12

3.6 Friendfinder services 12

3.7 Location-based games 12

3.8 Location Technolog ies 12

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1. Facts and Figures

1.1 Introduction:

Location-based services have been ident ified as one of those aspects of context that will fillthe coffers of telcos and application developers alike. A killer-application in its own right.Those who made such predictions and acted upon them paid dearly in the first mobile-datawave (WAP 1.0). However, possibly since the launch of the iPhone’s ability to offerlocation awareness, the possibilities have changed from being mere ideas to realvalue-added applications for which many are even prepared to pay premium.

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Wireless to drive Broadband Growth

1.2 Forecast:

Western Europe Location Based Serv ices (LBS) Market Forecast, 2009 - 2013:

Western Europe consumer-centric LBS market to rise to $2.97 billion in 2013, a CAGRof 96.4%

Total LBS service revenues: Total LBS service revenue in the EU 27+2 was € 214 million in 2008 and Berg Insightforecasts LBS revenues to grow to about € 580 million in 2014. Includinglocation-based tariffs for data and vo ice calls, total revenues are estimated to exceed€ 1,430 million.

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EMarketer est imates:

eMarketer estimates that there were 63 million location-based services (LBS) usersworldwide in 2008, and expects this number to reach 486 million in 2012:

2. LBS Applications to hit




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2.1 Car Navigation:Premium LBS applications such as in car navigation will contribute a significant 36% shareof total LBS revenues by 2013. In total maps, routing, car and pedestrian navigationsolutions will generate just over $3 billion by the end of this period.

2.2 Local Search:The opportunity for applications outside of mapping and navigation, such as locationenabled search, people tracking, and other downloadable location enabled applications willrise substantially over the next five years to reach over $4 billion in 2013. Local search willgenerate the vast majority of user spend, figure 1.

2.3 Personal navigation and enterprise services :Personal navigation and enterprise services are projected to be the highest revenue-generating services and are forecast to be worth approximately $4.3 billion and $6.5billion respectively, per annum, by 2013. In addition, the survey shows that LBS will growsignificantly in Europe and Asia.




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2.4 Mobile Advertisement via LBS




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2.5 Location-specific Health Information

– local disease rates, maps and guidelines; –

targeted health education; – addresses of local healthcare facilities; – local health news; – local weather, pollen and air quality alerts and maps (e.g., for asthmatics); – local health risks and hazards; – travellers’ health information; – local drugs/ drug trade names and prices (in local currency); – information whose digital distribution rights are limited to some location(s); – In addition to serving up content (and interface) in language(s) re levant to the

viewer’s location.




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2.6 The Potentials of Location-Based Services for Tourism

Here is a subset of possible applications of LBS also relevant to tourism, taken from theOpenLS Initiative (OpenLS 2000):

Traffic Information , e.g., there is a traffic queue ahead, turn right on the A3. Emergency Services , e.g., “help, I'm having a heart attack!” Roadside Emergency , e.g., “help, my car has broken down!” Law Enforcement , e.g., “ what is the speed limit on this road where I am at?” Classified Advertising , e.g., “where are nearby yard-sales featuring antiques?“ Object visualization , e.g., “where is the historic parcel boundary?“ Underground Object Visualization , e.g., “where is the water main?” Public Safety Vehicle Management , e.g., “who is closest to that emergency?” Location-Based Billing , e.g., free calls on your phone, in a particular location Leisure Information , e.g., “How do we get to the Jazz Club tonight from here?” Road Service Information , e.g., “Where is the nearest petrol station?” Directions , e.g., “I'm lost, where is nearest Metro station?” Vehicle Navigation , e.g., “how do I get back to the Interstate from here?”

Vehicle Theft Detection , e.g., “my car has been stolen, where is it?” Child Tracking , e.g., ”tell me if my child strays beyond the neighborhood.”

2.7 Consumer tracking service

2.8 Tracking ServicesTracking services in the consumer sector allow for continuous tracking of moving humans(e.g., children, elderly, friends) or animals (e.g., pets). Such services will most likely beprovided by independent service bureaux dealing directly with the end user, as indicated inFigure 18. Telematics services will produce revenue from location–based information and otherservices accessed through automotive-based portals via fixed in-vehicle systems.




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2.9 Components of a complete mobile local search product.

3.0 LBS Market Players

3.1 Operator LBS Services Group Orange Telefónica Group Telenor TeliaSonera T-Mobile Vodafone

3.2 Handset vendors




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Nokia Samsung Motorola Sony Ericsson HTC

3.3 Mapping and local search providers

Cityneo Creativity Software Google Microsoft Novasys Oxford Softworks SharpMind t-info Yahoo! YellowMap

3.4 Chat and instant messaging services Chat Orange Chat movistar SFR Chat TIM KISS eBuddy Fring

3.5 Community a nd social network services

GPSed.com GyPSii

Jaiku Locr MobiLuck Socialight Yahoo! oneConnect

3.6 Friendfinder services

3Friendfinder Possibility Friendfinder CellVision mBuddy MECOMO FRIENDS pro Useful Networks

3.7 Location-based games Art & Smart Creative Workline Mopius TikGames YDreams

3.8 Location Technologies




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• GPS - Global Positioning System• AGPS - Assisted GPS• Cell ID• Cell ID + Timing Advance• Signal Strength Based• AOA - Angle Of Arrival•

TOA - Time Of Arrival• TDOA - Time Difference of Arrival• EOTD - Enhanced Observed Time Difference• Keypad based (click the address yourself)• Camera based (taking pictures of signs)• Hybrid solutions• RF Fingerprinting (on phones that will support WLAN)




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Location Based Services Analysis

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