Location-Based Advertising Platform - Local Page Pop · Location-Based Advertising Platform {Your...
Transcript of Location-Based Advertising Platform - Local Page Pop · Location-Based Advertising Platform {Your...
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Location-Based Advertising Platform
{Your Business Name} helps media companies connect with audiences one-to-one, while on the go:
Geofencing / GeoRetargeting / GeoAudiences
GeoVideo / Foot Traffic Attribution
THE PLATFORM
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REDIS
HADOOP
POSTGRES
AEROSPIKE ADSQUARE API
BUDGET PACER
RAILS API
UPDATE Q
BUFFER QTRACKING
API
HEIMDALL ADSERVER PUBSUB
SPLUNKSENTRYCHEFNAGIOS
ELK-STACK ZOOKEEPER NEW RELIC
PUBSUB
TRACKING RAW EVENTS
VIDAR
AEROSPIKE
INCREMENTALUPDATER
ODIN
TRACKINGEVENTS
LOADBALANCER
BINLOGPUBLISHER
EMBER.JSFRONT END
REDIS POSTGRESUPDATER
DECISION ENGINE
PLATFORM ARCHITECTURE
> Request “normalization” via unified msg-format
> Enrichment and frequency capping (user profiles)
> Async. data-input stream for DMPs or proprietary data sources
> Reliable tracking system for revenue relevant events
> Integration with 3rd party tracking partners
> Scalable RT-Reporting System
> Multi-dimension support
* no SPOF – all services are running on multiple instance* architecture has multi-data center support
> UX a UI
> Accessible via API
> White-label functionality
> High grade of automation
> Horizontal services for monitoring, deployment, metrics, etc.
> The replaceable “brain”: Optimization consisting ofconversion estimation, CTR prediction, budget pacing,clearing price prediction
> Filtering and delivery-decision making
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The leading platform for hyperlocal > Mobile DSP with location verification technology
> Only bid on location verified impressions for display and video
> Simple UI for geofencing specific POI’s
> Rich reporting module with complete transparency and control
Global reach > 36 SSP integrations
> Providing global scale with over 150 billion impressions/day
Integrations INTEGRATIONS WITH BEST IN CLASS PARTNERS: > DMP integrations with Factual and AdSquare
> Reporting integration with TapAnalytics
> Foot traffic integrations with Cuebiq
Why {Your Business Name}
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