Be There

: Local on Mobile Apps

Kate Morris

I’m focusing on small local

businesses here.

WARNING:

Before You Start

1. Know Your Clientsa. Locationb. Favorite Appsc. How do you do this? Ask them.

2. Have Your Information and Media Handya. Store Locationsb. Store Imagesc. Videos

Use free online survey services like SurveyMonkey and your company’s email list to get quick feedback from clients.

Google and Bing

Winners for Most Used Application to Find Local Businesses

The key here is to ensure your listing is complete in Google and Bing Local. Add your website (mobile capable) and phone number at minimum.

The Secret to Local

1. Be There.2. Fill out the profile

information fully.3. Give more information

than you think.a. Hoursb. Specials

4. Interact with Customersa. Mayor/Duke/

Duchessb. Reviewers

Disappointed by the Big Secret? Sorry, but there is more coming, promise!

IT’S ALL ABOUT CUSTOMER COMMUNICATION

Guess what, it’s Not about YOU

That means the best way to get business is still word of mouth, remember that.

Best Non App = Friends

Everyone in the

Distilled NYC office said that Julianne was the best app for local

information.

In the Seattle

office, it’s Stephanie.

REVIEW APPS

YelpReview Format: 1-5 Stars Must be approved by reviewer online. Check-ins: YesImportant People: Duke or DuchessClaim Business:https://biz.yelp.com/

Trip AdvisorReview Format: 1-5 Circles based on varying measures including service, value, cleanliness, overallCheck-ins: NoImportant People: Senior ReviewersClaim Business:http://www.tripadvisor.com/Owners

RESTAURANTS

UrbanSpoonReview Format: Like or No, Critics reviews and Latest Tweets, Distinguishes between mobile and online reviewsCheck-ins: NoImportant People: CriticsClaim Business:http://www.urbanspoon.com/e/add_restaurant/329

ZagatReview Format: 0-3 based on food, décor and service plus comments, in addition to Zagat ratingsCheck-ins: NoImportant People: Zagat EditorsClaim Business:http://www.zagat.com/restaurant-owners

OpenTableReview Format: 1-5 stars based on overall, food, ambiance, service, noise levelCheck-ins: NoImportant People: ReviewersClaim Business:http://www.opentable.com/info/restaurateurs.aspx

GrubHubReview Format: 1-5 Stars, Not many just yet, Uses Yelp Reviews as wellCheck-ins: NoImportant People: Yelp ReviewersClaim Business:http://get.grubhub.com/sales/

GEOLOCATION

Four SquareReview Format: Tips left by people who check in.Check-ins: YES!Important People: Friends and MayorsClaim Business:https://foursquare.com/business/

WhereReview Format: From CitySearch, users cannot review via app. Check-ins: With FacebookImportant People: CitySearch ReviewersClaim Business:https://where.com/merchants (can claim in app as well)

SOCIAL MEDIA APPS

FacebookReview Format: Like Button and Recommendations on DesktopCheck-ins: YesImportant People: Check ins and Like-ersClaim Business:http://www.facebook.com

TwitterReview Format: TweetsCheck-ins: Tweets via FourSquareImportant People: Influencers in your areaClaim Business:http://www.twitter.com

Find Specialty Apps

• Hotels• Hotels.com

• Coffee Shops• CoffeeSpot Pro

• Happy Hour• HappyHours

• Local Areas• Whistler Blackcomb Live

Doesn’t that look YUMMY?

2D Barcodes

• Post in store• Check ins• Likes• Reviews• Information

Disclosure: I’m partial to Tags because they are a client. Any 2D Barcode does the job though.

Yelp Tip: Host an Elite Event

More Influential Reviews

Via Daniel Craig (The SEO not the Actor)http://www.danieledwardcraig.com

Think about it, when you want something from people what do you do? Feed them and give them alcohol.

Three Things to Try

1.Add a 2D Barcode to aid in getting reviews or check ins.

2.Contact your local Yelp Rep about hosting an event.

3.Add a special for mayors or for 5 check-ins on FourSquare.

Thank You!

@katemorris