Local Search on Mobile, App Optimization
12
App Optimization – The Growth of Mobile App Space Pubcon, Las Vegas November 2011 Prashant Puri Co-Founder, AdLift.com @puriprashant
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There are more searches on Apps on mobile devices than on the mobile versions of the Search Engines. This session will focus on local search as it relates to mobile application optimization.
Transcript of Local Search on Mobile, App Optimization
App Optimization – The Growth of Mobile App Space
Pubcon, Las Vegas November 2011
Prashant PuriCo-Founder, AdLift.com@puriprashant
Agenda
• State of the industry
• App usage
• App vs. Mobile Web
• App Search Analytics
• Mobile Shopping Trends
2ADLIFT CONFIDENTIAL @puriprashant
About Prashant Puri.
Currently• Co-Founder & Advisor AdLift.com
Previously
• Head, Global SEO/SEM at Shopping.com (eBay Company)
• Display & Search Monetization – Yahoo!
• Search Marketing – AT&T
@puriprashant
Apps Will Make $15 Billion, Garner 17 Billion Downloads In 2011 - Gatner
ADLIFT CONFIDENTIAL 4
App downloads grew
117%year-over-year
Revenue grew
190%year-over-year
Projected 2014 revenue
$57.2 B
185 BApps downloaded by 2014
26.4apps/person by 2014
@puriprashant
US Adults, 50% Now Have Cell Phones with Apps
Pew Research Center’s Internet & American Life Project http://pewinternet.org/~/media//Files/Reports/2011/PIP_Apps-Update-2011.pdf
42%US Population has an app
@puriprashant
App usage grew
88% year-over-year
Avg. User Now Spends 9% More Time Using Mobile Apps than the Internet.
http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
@puriprashant
Pew Research Center’s Internet & American Life Project http://pewinternet.org/~/media//Files/Reports/2011/PIP_Apps-Update-2011.pdf
What types of apps do adults download ?
News
Social
Search
Entertainment
Health
@puriprashant
50/50 Split between Mobile Web Vs. App Traffic
ADLIFT CONFIDENTIAL 8Source: jumptap: Mobile STAT october 2011
36%
14%
32%
14%
4%1% 1%
15%
31%
52%
65%
35%
App
Web
symbian
@puriprashant
App Search Analytics
ADLIFT CONFIDENTIAL 9
Android App Name Overall Active Reach
Android Market 90.5%Google Maps 74.6%Gmail 74.5%Facebook 73.5%Google Search 71.9%YouTube 51.4%Advanced Task Killer Free 26.1%Angry Birds 25.9%QuickofficePro 25.3%Pandora Radio 23.9%The Weather Channel 17.8%Amazon AppStore 17.7%Words With Friends 16.0%Talk – Text to Voice 16.0%Twitter 14.9%Barcode Scanner 13.9%Adobe Reader 13.9%Angry Birds Rio 13.6%Kindle 12.4%Google+ 11.8%
Source: Nielsen Smartphone Analytics, Device-meter data from July 2011, Android Smartphone Users, 18+
iOS
Android
Mobile – A crucial part of shopping experience
Large Majority with use their Smartphone vs Sales Rep
Mobile Shopping Trends – 85% of purchases happen within 15 miles of the consumer's home
ADLIFT CONFIDENTIAL 10http://internet2go.net/news/data-and-forecasts/retailers-need-embrace-mobile-now-surveys
