EDITORIAL CALENDAR Here’s what’s on tap

MEDIA KIT 2015/2016

WHAT’S BREWING? Craving continues for Colorado’s crafters

DEMOGRAPHICS& DISTRIBUTION

SERVING UP THE COLORADO LIFESTYLE

6 ColoradoCraftandSpirits.com 2015/2016 Media Kit

Craft beer

The thirst for Colorado’s craft beer is stronger than ever and the glass appears at least half full

in the months and years to come.The Colorado Brewers Guild

(coloradobeer.org) lists 180 craft breweries in operation in the Centennial State, although the number has crested 200 in the past year. It seems to increase almost weekly.

“It’s more accepted now. It’s more mainstream,” said Charlie Sturdavant, founder and brewmaster at Golden City Brewery in Golden. “There is more knowledge and acceptance by the general public. It’s not just a fad.”

The Brewers Guild, which formed in 1995 as a non-profit trade association for the Colorado craft brewing industry, boasts that the industry brings $446 million into the Colorado economy each year.

From Rockslide in Grand Junction, to New Belgium Brewing Co. in Fort

Collins, to Shamrock Brewing in Pueblo, an in-state road trip offers an incredible variety of craft beers.

Statistics from 2013 compiled by the Brewers Association (brewersassociation.org) reveal how significant Colorado’s craft beer industry rates on a national scale.

• In 2013 Colorado had 175 craft breweries, ranking Colorado fourth in the nation with 4.7 breweries per capita (per 100,000 21+ adults).

• 1,413,241 barrels of craft beer were produced in 2013, placing Colorado third in the US.

Economic impact is also momentous. According to the Brewers Association’s 2012 statistics, Colorado’s craft brewing industry ranked second

nationally per capita behind Oregon.“Once you get people to taste

micro-brewed styles of beer they have a hard time going back to the domestic-style lager,” Sturdavant said.

Charlie and wife Janine Sturdavant, both geologists, founded Golden City Brewery in 1993. Just up the hill from the second largest brewery by volume in the United States, Golden City Brewery began producing German-style ales using dairy tanks.

“I turned a hobby into a business,” said Sturdavant, who worked at Henderson molybdenum mine in Empire and was a home brewer for three years before launching Golden City Brewery.

More than 20 years later, “the second largest brewery in Golden,”

becoming ‘mainstream’ in Colorado

By Dennis Pleuss

Image from

DollarPhotoC

lub.com

2015 AWARD WINNING BREWERYSee what all the “hops” is about!

2750 MAIN ST., BOULDER, CO303.275.2750 | GoodMonkBrewery.com*

*This is not a real brewery.

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6 ColoradoCraftandSpirits.com 2015/2016 Media Kit

Craft beer

The thirst for Colorado’s craft beer is stronger than ever and the glass appears at least half full

in the months and years to come.The Colorado Brewers Guild

(coloradobeer.org) lists 180 craft breweries in operation in the Centennial State, although the number has crested 200 in the past year. It seems to increase almost weekly.

“It’s more accepted now. It’s more mainstream,” said Charlie Sturdavant, founder and brewmaster at Golden City Brewery in Golden. “There is more knowledge and acceptance by the general public. It’s not just a fad.”

The Brewers Guild, which formed in 1995 as a non-profit trade association for the Colorado craft brewing industry, boasts that the industry brings $446 million into the Colorado economy each year.

From Rockslide in Grand Junction, to New Belgium Brewing Co. in Fort

Collins, to Shamrock Brewing in Pueblo, an in-state road trip offers an incredible variety of craft beers.

Statistics from 2013 compiled by the Brewers Association (brewersassociation.org) reveal how significant Colorado’s craft beer industry rates on a national scale.

• In 2013 Colorado had 175 craft breweries, ranking Colorado fourth in the nation with 4.7 breweries per capita (per 100,000 21+ adults).

• 1,413,241 barrels of craft beer were produced in 2013, placing Colorado third in the US.

Economic impact is also momentous. According to the Brewers Association’s 2012 statistics, Colorado’s craft brewing industry ranked second

nationally per capita behind Oregon.“Once you get people to taste

micro-brewed styles of beer they have a hard time going back to the domestic-style lager,” Sturdavant said.

Charlie and wife Janine Sturdavant, both geologists, founded Golden City Brewery in 1993. Just up the hill from the second largest brewery by volume in the United States, Golden City Brewery began producing German-style ales using dairy tanks.

“I turned a hobby into a business,” said Sturdavant, who worked at Henderson molybdenum mine in Empire and was a home brewer for three years before launching Golden City Brewery.

More than 20 years later, “the second largest brewery in Golden,”

becoming ‘mainstream’ in Colorado

By Dennis Pleuss

Image from

DollarPhotoC

lub.com

SERVING UP THE COLORADO LIFESTYLE

What’s Brewing?6 Craving continues8-9 Events

Demographics & Distribution10 The client11 Available here

5

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2750 MAIN ST., BOULDER, CO303.275.2750 | GoodMonkBrewery.com*

*This is not a real brewery. ThirstColorado.com 2015/2016 Media Kit 3

MEDIA KIT 2015/2016

Editorial Calendar5 Here’s what’s

on tap

4 ThirstColorado.com 2015/2016 Media Kit

Who’s sucking up the suds?The Colorado lifestyle is driving our thirst

The beauty of Colorado’s beer boom is its limitless boundaries. From 21-year-olds who might be getting their first taste of alcohol to 75-year-olds who want to try something new, the proliferation of beer brewing has attracted large crowds. However, for those hoping to capture that market with targeted advertising, it’s easy enough to narrow it down with a few stats.

From the Great American Beer Festival, we’ve learned that 70 percent of attendees are age 25-44. From the U.S. Census Bureau we’ve learned that 38 percent of Coloradans age 25 and older have earned at least a bachelor’s degree. And from several sources we’ve learned that Colorado is tops, or near the top, when it comes to fewest residents with obesity – we are bat-guano crazy for physical activity. We hike, bike, climb, board, ski, boat, fish and generally enjoy the outdoors like no others.

No wonder our youngish residents with expendable incomes are so incredibly thirsty. They are driving up sales for craft brewers in an overall market that is flat. The Brewers Association in Boulder reports craft brew sales accounted for 7.8 percent of the market in its latest report and double-digit increases have been the norm in recent years. Soon the state will have as many breweries as municipalities (270).

The talk among beer experts is whether the craft industry will begin to cannibalize itself. Capitalism and cannibalism often cross paths. Although possible, the talk among people who live, work and play in Colorado is whether another brewery or distillery might open in their neighborhood so they can stop by when returning home from their bike ride.

Here’s to thirst never quenched!Joe RossAssociate Publisher & Editor

Publisher Paul Johnson

paul@thirstcolorado.com

Editorial Director Joe Ross

joe@thirstcolorado.com

Account Executive Maggie Swift

maggie@thirstcolorado.com

Design & Layout Michele Garner

michele@thirstcolorado.com

Editorial Assistants Elyse Hahn

Contributors Casey Cisneros, Steve Graham and Dennis Pleuss

For advertising and editorial information, please contact Joe Ross at 303.428.9529 Ext. 227

or email joe@thirstcolorado.com

Thirst Colorado is produced by The Publishing House, a division of Colorado Word Works, Inc.

The Publishing House also produces Colorado Performing Arts Publications,

serving arts venues along the Front Range.7380 Lowell Blvd., Westminster, Colorado 80030

303.428.9529

ThirstColorado.com

Drink up life in large amounts, but restrict your alcohol consumption. We do not endorse or support excessive drinking.

Thirst Colorado is published four times a year by The Publishing House, 7380 Lowell Blvd., Westminster, CO 80030. © The Publishing House, 2015. All rights reserved. Printed in U.S.A.

Except where noted, the content of Thirst Colorado is the property of the magazine and should only be reprinted with permission. Thirst Colorado is not responsible for false or misleading claims made in advertising or editorial materials published herein.

THIRSTColorado

CRAFTEDBREWED, Distilled & Vinified

CRAFTEDCOLORADOin

COLORADO Winter 2014-2015

Craft&SpiritsCOL RADO&Craft&Spirits

COL RADO

&&

LIBATIONS BEYOND

ThirstColorado.com 2015/2016 Media Kit 5

2015

Living life outdoors

Getaways – Let’s meet in ….

Festival season

Events calendar

DIGITAL OPPORTUNITIES

Stay tuned for website and App updates

2015/2016 EDITORIAL CALENDAR

Winter plans along the Front Range

Cheers to ski country

Events calendar

DIGITAL OPPORTUNITIES

Stay tuned for website and App updates

Grand openings

Testing the tap houses

Photographic memories

Events calendar

DIGITAL OPPORTUNITIES

Stay tuned for website and App updates

Great American Beer Festival

Sizzling seasonals

Season greetings, gifts, pairings & seasonals

Events calendar

DIGITAL OPPORTUNITIES

Stay tuned for website and App updates

FALL WINTER SPRING SUMMER2016 2016 2016

6 ThirstColorado.com 2015/2016 Media Kit

Craft beer

The thirst for Colorado’s craft beer is stronger than ever and the glass appears at least half full

in the months and years to come.The Colorado Brewers Guild

(coloradobeer.org) lists 180 craft breweries in operation in the Centennial State, although the number has crested 200 in the past year. It seems to increase almost weekly.

“It’s more accepted now. It’s more mainstream,” said Charlie Sturdavant, founder and brewmaster at Golden City Brewery in Golden. “There is more knowledge and acceptance by the general public. It’s not just a fad.”

The Brewers Guild, which formed in 1995 as a non-profit trade association for the Colorado craft brewing industry, boasts that the industry brings $446 million into the Colorado economy each year.

From Rockslide in Grand Junction, to New Belgium Brewing Co. in Fort

Collins, to Shamrock Brewing in Pueblo, an in-state road trip offers an incredible variety of craft beers.

Statistics from 2013 compiled by the Brewers Association (brewersassociation.org) reveal how significant Colorado’s craft beer industry rates on a national scale.

• In 2013 Colorado had 175 craft breweries, ranking Colorado fourth in the nation with 4.7 breweries per capita (per 100,000 21+ adults).

• 1,413,241 barrels of craft beer were produced in 2013, placing Colorado third in the United States.

Economic impact is also momentous. According to the Brewers Association’s 2012 statistics, Colorado’s craft brewing industry ranked second

nationally per capita behind Oregon.“Once you get people to taste

micro-brewed styles of beer they have a hard time going back to the domestic-style lager,” Sturdavant said.

Charlie and wife Janine Sturdavant, both geologists, founded Golden City Brewery in 1993. Just up the hill from the second largest brewery by volume in the United States (MillerCoors), Golden City Brewery began producing German-style ales using dairy tanks.

“I turned a hobby into a business,” said Sturdavant, who worked at Henderson molybdenum mine in Empire and was a home brewer for three years before launching Golden City Brewery.

More than 20 years later, “the second largest brewery in Golden,”

becoming ‘mainstream’ in Colorado

By Dennis Pleuss

Image from

DollarPhotoC

lub.com

ThirstColorado.com 2015/2016 Media Kit 7

as its tagline declares, has expanded production in the same location with its welcoming taproom and popular beer garden. People flock to the neighborhood attraction for conversation, rather than big screens and thumping tunes.

“A geologist needs to know biology, chemistry and physics. That’s what you need to know to be a brewer, too,” Sturdavant said. “Like all things I take a fascination with – I study it intensely.”

The creator of Golden City Brewery’s Legendary Red Ale, Mad Molly’s Brown Ale, Evolution India

Pale Ale and Lookout Stout has long admired John Hickenlooper, current governor of Colorado, who started the Wynkoop Brewing Company in 1988.

While it took a handful of years before Golden City Brewery turned a profit, Sturdavant stayed true to his goals and provided a training ground for future craft brewery owners and brewmasters. “I’ve spawned a few entrepreneurs who have passed through Golden City Brewery over the years,” he said.

Jeff Griffith (Fate Brewing in Boulder), Chris Asher (Asher Brewing in Boulder), Rick Abitbol (Brewery Rickoli in Wheat Ridge) all cut their teeth at Golden City before setting out on their own.

“I want to have (employees) who are ambitious and want to do their own thing later on,” Sturdavant said.

Colorado’s craft beer seed has now spread to Nepal, thanks to Sturdavant, who recently spent four months there helping to build a brewery.

Back in Colorado, the industry is even motivating beer drinkers to exercise. The Rocky Mountain Brew Runs (rockymountainbrewruns.com) is a

spring/summer series of 12 Colorado micro-brew tours and informal 5K runs.

And the biggest, boldest event – the 2015 Great American Beer Festival – is scheduled for Sept. 24-26 at the Colorado Convention Center in Denver. Colorado hosts the annual festival and competition that brings together brewers from all over the nation.

Dennis Pleuss is a freelance writer and Jefferson County resident.

Map from Colorado Brewers Guild’s – www.coloradobeer.org

“...the number of craft

breweries has crested

200 in the past year.”

© Pavel Losevsky / DollarPhotoClub.com

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CANNON BALL CREEK – 11 miles, Golden

DOSTAL ALLEY – 12 miles, Central City

MOUNTAIN TOAD – 12 miles, Golden

GOLDEN CITY – 12.5 miles

BARRELS & BOTTLES – 12.5 miles, Golden

TOP 5 CLOSEST...

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BREWERIES AFTER A RIDE OR HIKE AT CENTENNIAL CONE

SEPTEMBER TELLURIDE BLUES & BREWS FESTIVALSEPTEMBER 18-20, 2015TellurideBlues & Brews is a three-day celebration of live music and microbrews held at Telluride Town Park.www.tellurideblues.com

7TH ANNUAL STEAMBOAT OKTOBERWESTSEPTEMBER 18-19, 2015Steamboat SpringsCelebrate the season at a Steamboat-style Oktoberfest including Rocky Mountain beer, local food specialties and festivities unique to Steamboat Springs.www.steamboat-chamber.com

DOWNTOWN BOULDER FALL FESTSEPTEMBER 18-20, 2015BoulderCelebrate autumn with this three-day festival featuring food, libations and music. In addition, a children’s carnival and more than 30 artisan booths will be available.www.boulderdowntown.com

PEDAL THE PLAINSSEPTEMBER 18-20, 2015Pedal The Plains is Colorado’s end-of-season cycling bash and the ideal tour for riders of all speeds and ages. PTP includes barbecues, on-route tours of working farms, historic sites and live music.www.pedaltheplains.com

PARKER OKTOBERFESTSEPTEMBER 18-20, 2015ParkerAuthentic German heritage is the theme, and this year the focus is on authentic beer and foods. Vendors will also sell their wares.www.parkeroktoberfest.com

DENVER OKTOBERFESTSEPTEMBER 19-21 AND SEPTEMBER 26-28, 2015DenverLarimer Street in Denver’s Historic Ballpark Neighborhood is transformed for two weekends in September.www.thedenveroktoberfest.com

DURANGO AUTUMN ARTS FESTIVALSEPTEMBER 19-20, 2015DurangoThe festival showcases up to 90 fine artists and fine craftspeople from around the country, as

well as local musicians and performers from the 2nd Avenue Stage. A variety of artisanal food and beverages are available as well.www.durangoarts.org

OCTOBREWFESTSEPTEMBER 25-26, 2015GreeleyMusic and a wide variety of regular and specialty brews and foods will be available from more than a dozen vendors. Octobrewfest is a family-friendly event and offers a great children’s area.www.colorado.com/events/octobrewfest

OCTOBERTOUR OF THE MOON CYCLING CLASSICOCTOBER 3, 2015Considered one of the premier recreational road rides in the western United States.www.tourofthemoon.com

PUMPKINS & PILSNERS FESTIVALOCTOBER 17, 2015Estes ParkPurchase a pumpkin from the pumpkin patch and sip on locally brewed seasonal beer from the Estes Park Brewery to help support the local non-profit organization, Families for Estes.www.visitestespark.com

SEPTEMBER-DECEMBER 2015

DOWNTOWN BOULDER FALL FESTSEPTEMBER 18-20, 2015 BOULDERCelebrate autumn with this three-day festival featuring food, booze and music. In addition, a children’s carnival and more

than 30 artisan booths will be available to keep every age group entertained. Visitors can look forward to CU’s band and cheerleaders, who will fill the air with fun.www.boulderdowntown.com

What about your event? Let’s work together to shine a light on your gathering. From 5Ks and marathons to road races and art festivals, we will feature fun events that attract Colorado’s active residents. Up to

EVENT CALENDAR

8 ThirstColorado.com 2015/2016 Media Kit

© klange01 / DollarPhotoClub.com

BRECKENRIDGE CRAFT SPIRITS FESTIVAL: STILL ON THE HILLOCTOBER 23-25, 2015BreckenridgeCraft distillers each year gather in Breckenridge for the Craft Spirits Festival, which features a grand tasting, restaurant specials, a downtown pub crawl and historic saloon tours. www.breckenridgecraftspiritsfestival.com

FALL BACK BEER FESTIVALOCTOBER 31, 2015Estes Park100+ beers being poured by the brewers themselves from 30+ Colorado breweries, seminars, and live music from Colorado bluegrass and rockabilly bands.www.fallbackbeerfest.com

NOVEMBERALL COLORADO BEER FESTIVALNOVEMBER 7, 2015Colorado SpringsNovember’s biggest beer festival is back for an eighth year. Up to 70 Colorado-only breweries participate in this event in Colorado Springs.www.allcoloradobeerfestival.com

MILE HIGH UNITED WAY TURKEY TROTTHURSDAY, NOVEMBER 26, 2015Washington Park, DenverThis Thanksgiving four-mile foot race and one-mile family fun run raises funds for United Way.www.unitedwaydenver.org

CHEF N’ BREW FESTIVAL 2015NOVEMBER 2015DenverThe region’s most talented chefs and brewers square off against each other in a pairing competition.

2015 ALL COLORADO BEER FESTIVALNOVEMBER 7, 2015Colorado SpringsThe state’s best breweries will bring it to a frothy head at this festival.

ANNUAL HOLIDAY FOOD & GIFT FESTIVALNOVEMBER 2015 Colorado Convention Center, DenverA holiday celebration of unique gifts, handmade goods and gourmet delights.

DECEMBER BEERADVOCATE’S ANNUAL WINTER WARMER PUB CRAWLDECEMBER - DATE TO BE DETERMINEDDenverThe annual Winter Warmer Pub Crawl will warm up beer enthusiasts from across the Front Range. They will be stopping for two hours at a time at each location. Stops will be announced soon.

FORT COLLINS FESTIVUSDECEMBER - DATE TO BE DETERMINEDFort CollinsExpect a smattering of Fort Collins breweries, food, music, and surprises to make this year’s festivities impossible to miss. www.focofestivus.com

DENVER BEER FESTIVUSDECEMBER - DATE TO BE DETERMINEDDenver A beer festival for the rest of us that features 30-plus Denver-only breweries. Additionally, countless food, music and surprises will make this year’s festivities impossible to miss. www.denverbeerfestivus.com

SEPTEMBER-DECEMBER 2015

BEERADVOCATE’S ANNUAL WINTER WARMER PUB CRAWLDECEMBER DENVERThe annual Winter Warmer Pub Crawl will warm up beer enthusiasts from across the Front Range. They will be stopping for two hours at

a time at each location. With an ever-growing number of crafters downtown, the list of stops could grow this year. Past participants included Great Divide, Star Bar, Jagged Mountain, Falling Rock, River North and many others. Stops will be announced soon.

a dozen festivals are scheduled throughout Colorado every week and we’ll highlight as many as possible in the magazine and online. For consideration, send submissions to joe@thirstcolorado.com.

EVENT CALENDAR

ThirstColorado.com 2015/2016 Media Kit 9

Have an event you would like to get into Thirst Colorado?

Send submissions to joe@thirstcolorado.com

for consideration.

© denisk999 / DollarPhotoClub.com

© heysues23 / DollarPhotoClub.com

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Demographics

ACTIVITIES RESIDENTS ENJOY

HOUSEHOLD INCOME

$35-59K $110K +$60-109K$0-34K

48%38%

3% 11%DOLLARS

% OF

READ

ERS

39%

31%

3

17%

10%

AGE

31%

39%

17%

10%3%

25-34 = 39%35-44 = 31%45-54 = 17%

55+ = 21-24 = 3%

Discovery of new beers is popular with 93 percent of imported beer drinkers and 84 percent of craft beer consumers.

– From craftbrewingbusiness.com

More than 90 percent of brewers reported participating in fundraising and charitable events, and more than 60 percent indicated employee volunteerism. While these contributions are largely intangible and cannot fully be quantified, they reveal Colorado craft brewers’ and brewpubs’ continued participation in, and commitment to, their local community.

– March 2014 by The Leeds School Of Business at The University Of Colorado Boulder for the Colorado Brewers Guild, coloradobeer.org

70 percent of attendees at the Great American Beer Festival were age 25-44.

• Pubs and breweries: 93%• Travel and vacationing: 80%• Dining out: 68%• Camping and hiking: 63%• Sporting events: 62%• Homebrewers: 61%• Live music and concerts: 60%

93% 80% 68% 63% 62%

Forty-five percent of craft beer drinkers indicate that they would

try more craft beers if they knew more about them.

– From 2014 Great American Beer Festival Statisticsgreatamericanbeerfestival.com

© CandyBox Images / DollarPhotoClub.com

ThirstColorado.com 2015/2016 Media Kit 11

Distribution

Thirst Colorado Magazine is distributed at brewpubs, distilleries, restaurants, sporting goods shops, outdoor gear shops, bike shops and other places we like to hang.

If you know of a shop that would like to throw a few copies on the counter, please send a note to joe@thirstcolorado.com. We’ll try to abide.

25,000 copies of the magazine are distributed in Colorado with a big splash in Denver.

Steamboat Springs

Vail

SummitCounty

Fort CollinsGreeley

Boulder

Longmont

Loveland

Castle Rock

Colorado Springs

Aspen

Grand Junction

Durango

Pueblo

Trinidad

New Mexico Oklahoma

Kansas

NebraskaWyoming

Utah

Arizona

DENVER-METROAREA

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CONTACT US:303.428.9529 | 7380 Lowell Blvd., Westminster, CO 80030 | maggie@thirstcolorado.com

Colorado’s premier quarterly magazine, focusing on LOCAL lifestyles, breweries, distilleries and events.

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