Local Business Marketing
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Transcript of Local Business Marketing
WelcomeWelcome
10 Ways to Start Your Online Business…………..10 Ways to Start Your Online Business…………..How 2 Forty something Corporate How 2 Forty something Corporate
Refugee’s recreated themselves on the Refugee’s recreated themselves on the Internet.Internet.
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ResourcesResources
During the presentation we mention a number of During the presentation we mention a number of resources these will be listed throughout the resources these will be listed throughout the
presentation and at the endpresentation and at the end
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The Opportunity Some FactsThe Opportunity Some Facts
90 billion searches a month on Google add in other search engines and this figure is over 130 billion
Internet growth in the UK is +35% the highest ever
25 % of Searches now taking place on Google have never been performed before
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80 % of People search online for Service Providers
A Little About UsA Little About Us
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1. Mindset………..It Starts with a Thought1. Mindset………..It Starts with a Thought
• Think and Grow Rich
• The Master Key System
• The Science of Getting Rich
• The Secret
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2. Selling is a ……………………..[ def: Service2. Selling is a ……………………..[ def: Service ]
• Customers Love to Buy
• Give them what they want
• Upsell|Downsell|Cross Sell
• The Sales Funnel concept
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The 10 “ Strategies/Tactics/Ideas”The 10 “ Strategies/Tactics/Ideas”We ImplementWe Implement
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10 Ways10 Ways
1. Have a Website with a Content Management System ( Authority site )
2. SEO! Optimise your website so it gets found
3. Invest in Paid Advertising and Free
4. Article Writing ( Content is King)
5. Build a Database
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10 Ways10 Ways
6. Use Video
7. Tell Everyone you are there
8. Social Media Sites
9. Referal|JointVentures|Affliate Programmes
10. Invest in Your Education ( Time and Money)
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1. Have a Website With a Content Managent System1. Have a Website With a Content Managent System
• Content is king
• Google loves Blogs
• You are in Control
• Free Themes( If you can use word you are away!!)
• http://wordpress.org/extend/themes/
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Have a Website With a Content Managent SystemHave a Website With a Content Managent System
• Plug-ins
• Individual pages
• Individual Posts
• Joomla ( similar )
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2. Search Engine Optimization2. Search Engine Optimization
• Keywords and Phrases
• Google keyword Tool
• Choose phrases relevant to you and your market…………by research not guess work
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Google Keyword tool Google Keyword tool https://adwords.google.co.uk/select/KeywordToolExternal
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Keyword Search VolumeKeyword Search Volume
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3. Google AdWords3. Google AdWords and Banners
• It Works and Fast
• 1000’s of visitors in minutes
• Can be costly….start slow
• 4p-£40 a click
• Test it
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Paid AdvertisingPaid Advertising
1. Paid Advertising works2. Google have a great help section3. Good courses are cheap online http://www.perrymarshall.com
4. Google run coursesKeywords|Themes|Exact and Phrase|Budget
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4. Article Writing4. Article Writing
• Gets Traffic
• Easy!
• Helps with SEO
• The Back Bone of Content Creation
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5. Build a Database5. Build a Database
• It is a business Asset
• Relationship building
• Give them something of value (PDF )
• Use software ( aweber )
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6. Use Video6. Use Video
• People love Video
• Easy to do….honest
• Connect with your audience
• Use Animoto/WMM/Jing
• Camtasia ( free trial)
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7. Tell Everyone You Are There7. Tell Everyone You Are There
• Advertise your website
• Call to Action
• Your 24 /7 Help Desk
• Give them something of value
• Networking | Leaflets
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8. facebook|LinkedIn|Twitter……..different marketing8. facebook|LinkedIn|Twitter……..different marketing
• facebook is huge!!! H.R.H!
• Business and Personal
• Think outside the box marketing
• “Tribes” mentality
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9. J.V|Strategic Alliance|Affliate Programmes9. J.V|Strategic Alliance|Affliate Programmes
• Host Beneficiary!
• Leverage
• 3 way Benefits
• The Amazon Story
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9. J.V|Strategic Alliance|Affliate Programmes9. J.V|Strategic Alliance|Affliate Programmes
• Affliates ( Be or Recruit )
• Strategic Alliance- Money- Referal- Database Sharing- Shared expertise
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10. Invest in Your Education10. Invest in Your Education
• Information Overload
• Pick something for where you are at
• Make a list of what you need to focus on that will make the biggest impact
• Step by Step and Mentoring
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ResourcesResources
• Aweber Email Marketing• Hostgator Best hosting Provider• Namecheap: Cheap domain names with whois guard
protection free• Perry Marshall AdWords : Best PPC and Banner
training everything included for 30% of the Google fee
• Animoto : Free video maker ( awesome!!)• Banner designer pro
: Free trial and then low cost software for banners
• Perry Marshall AdWords : Best PPC and Banner training everything included for 30% of the Google fee
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For More Information
Visit:
www.Fasttrackyoursales.co.uk
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