Influencer Marketing Essentials for Local Business
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Transcript of Influencer Marketing Essentials for Local Business
WHAT WE’LL COVER
Methodologies for Goal SettingBSQSMART (or SMARTER)
4 Types of Influencer Marketing Goals
6 Influencer Strategies
@KIKILITALIEN 2
METHODOLOGIES FOR GOAL SETTINGBSQ B — Think big. S — Act small. Q — Move quickly.
SMART S — Specific. The item must be detailed. M — Measurable. Fuzzy goals need not
apply; we have to be able to actually measure and track the goal.
A — Actionable. [Note: in some versions of SMART the ‘A’ stands for attainable].
R — Relevant. Is the goal aligned with your need as a marketer?
T — Timeline. Similar to BSQ using deadlines, there needs to be a time-based component.
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(Image Placeholder)
You can have your cake and eat it, too. In fact, you should.
4 TYPES OF INFLUENCER MARKETING GOALSEngagement
Mindshare / Thought Leadership
Customer Acquisition (direct sale)
Lead Gen (sales funnel entry)
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6 INFLUENCER STRATEGIES TO KNOW
1. Build your campaign around KPIs
2. Find the right influencers
3. Use personal, concise, unambiguous outreach
4. Collaborate on content
5. Consider newer platforms
6. Reuse & repurpose
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EXAMPLE 1: TOM’S OF MAINE
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EXAMPLE 2: BIC
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GUIDELINES AND GUIDANCE
Explain what you want the influencer to do and what you don’t want them to do.
Share examples of the types of posts you are looking for – visual examples (especially for Instagram, Facebook, Pinterest, Snapchat, etc) are best!
Example:
Don’t include competitors’ products or logos
Do use photos with natural light
Include #sponsored in the tag (*also #spon #ad is fine)
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WHAT INFLUENCERS WANT
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WHAT INFLUENCERS WANT
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FTC GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING
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#1. EASY TO UNDERSTANDDisclosure must be easy to see and understand.
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#2. BRANDS & INFLUENCERS SHARE THE RESPONSIBILITY (IN THE US)
Brands should ensure that sponsored content is advertised as such.
*This post was sponsored by _____. The opinions are completely my own based on
my experience.*
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#3. DISCLOSURE POLICIES
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