LOCAL ONLINE MARKETING FOR BUSINESS
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Transcript of LOCAL ONLINE MARKETING FOR BUSINESS
LOCALLOCAL ONLINE MARKETING FOR BUSINESS
LOCAL BUSINESS SUCCESS
PEOPLE ARE LOOKING FOR PEOPLE ARE LOOKING FOR YOUR BUSINESS EVERY YOUR BUSINESS EVERY SINGLE DAYSINGLE DAY
LOCAL BUSINESS SUCCESS
“73% of activity online is in one way or another “related to local content”on Google
Why Local Online Why Local Online MarketingMarketing
Running an Ad in the Local Newspaper
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Many will see the ad, but how many will be interested?
Counts on people remembering the ad later when they want the service
Ad can only display so much information
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Internet Search
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Visitor can instantly find more information out on the business including: Hours Phone Number Testimonials Email Address/Contact Form Coupons And much more..
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Average Monthly Google Average Monthly Google Searches Searches
Average Monthly Google Average Monthly Google Searches Searches
Local Local Google SearchGoogle Search
Local Local Google Search Google Search
HOW TO FIND WHAT PEOPLE IN HOW TO FIND WHAT PEOPLE IN YOUR LOCAL AREA ARE YOUR LOCAL AREA ARE SEARCHING FOR ONLINESEARCHING FOR ONLINE
Name of Town + Type of Business
Plumbers, Electricians, Builders, Mechanics, Accountants, Acupuncture, Lawn Mowing, Café’s, Restaurants, Dentists, Dog Trainer, Carpet Cleaner, Hair Dresser, Lawyers, Jewellery Shops, Motels, Print Shops, Property Consultants, Driving Schools and many more ….
https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/KeywordPlanner
Google Free Keyword ToolGoogle Free Keyword Tool
Search online by typing “google keywords tool”
Google Free Keyword ToolGoogle Free Keyword Tool
WHAT IS SEARCH ENGINE WHAT IS SEARCH ENGINE OPTIMIZATION AND HOW OPTIMIZATION AND HOW CAN IT HELP YOUR CAN IT HELP YOUR BUSINESS?BUSINESS?
The process of preparing and promoting your website in a manner that encourages positive search engine rankings
Search Engine Optimization Search Engine Optimization (SEO)(SEO)
SEOSEO
Google Ads
Organic Search
Making sure your website contains what people are looking for
Making sure other websites are talking about, and “linking” to your web pages. For example local directories, social media sites, authority websites etc.
SEO Consists Of:SEO Consists Of:
Making sure your website contains what people are looking for Making sure other websites are talking about, and “linking” to
your web pages. For example local directories, social media sites, authority websites etc.
A website that is updated on a regular basis
SEO Consists Of:SEO Consists Of:
WHAT IS PAY PER CLICK & WHAT IS PAY PER CLICK & IS IT RIGHT FOR YOUR IS IT RIGHT FOR YOUR BUSINESS?BUSINESS?
Pay Per Click (PPC)Pay Per Click (PPC)
Google Ads
Google Ads
Ads that appear in the search results, where you pay a set amount every time someone clicks on your ad
Pay Per Click (PPC)Pay Per Click (PPC)
Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
No need to wait for ranking high. Write proper compelling advertisement for call to action.
Pay Per ClickPay Per Click
Expanding your online visibility and helping you establish your company as a leader in your industry.
Assigning different ad copies for specific keywords and demographic area
Pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI
Pay Per ClickPay Per Click
Adwords.google.com
Pay Per ClickPay Per Click
GOOGLE LOCAL BUSINESS GOOGLE LOCAL BUSINESS DIRECTORY & HOW IT CAN HELP DIRECTORY & HOW IT CAN HELP YOUR BUSINESSYOUR BUSINESS
Google Local Business Google Local Business DirectoryDirectory
Google’s LocalBusiness Directory
http://www.google.com/local/addhttp://www.google.co.nz/business/placesforbusiness/
Google Local Business Google Local Business DirectoryDirectory
PEOPLE ARE TALKING PEOPLE ARE TALKING ABOUT YOUR BUSINESS ABOUT YOUR BUSINESS ONLINEONLINE
•Google.com’s Local directory•Finda•Facebook Reviews•Food Review Sites (Menumania, menus’s etc)
Popular Review Websites:Popular Review Websites:
Online ReviewsOnline Reviews
Facebook RatingsFacebook Ratings
Deal With Negative ReviewsDeal With Negative ReviewsFact: You can not delete it, deal with it.
Respond quickly to negative review and try to resolve the issue.
Contact the review site
Populate with more positive reviews
Encourage your clients to give reviews on your site. That way even negative review will come to you and you have control to delete it and also it gives an opportunity to know your business better.
Reviews on your websiteReviews on your website
FacebookFacebook
Facebook is a global social networking website and is one of the most popular spots on the net.
FacebookFacebook
Gives you exposure through the friends of friends Adds “social proof” to your business People on Facebook are use to marketing Advertise and promote business locally Valuable backlink for seo
Benefits of FacebookBenefits of Facebook
Facebook AdsFacebook Ads
Facebook AdsFacebook Ads
THE POWER OF ONLINE THE POWER OF ONLINE PRESS RELEASES FOR PRESS RELEASES FOR YOUR BUSINESSYOUR BUSINESS
Press releases are written articles aboutyour business that can be circulated tovarious media outlets (and much more)
Press ReleasesPress Releases
No need to mail or even fax Distribution can be very quick Published online, which brings valuable backlinks Sending a press release just one place can result in it
being passed on to many others
Online Press ReleasesOnline Press Releases
INTERNET MARKETING INTERNET MARKETING BUILDS UPON THE BUILDS UPON THE SUCCESS OF YOUR SUCCESS OF YOUR COMPETITIONCOMPETITION
Current positioning of your competitionAmount of promotion your competition did to get to the topThe “keywords” your competition is targetingThe type of sales approach they are employing to convert visitors
Build Your Campaign by Studying:Build Your Campaign by Studying:
THE LONG TERM BENEFITS THE LONG TERM BENEFITS OF INTERNET MARKETING OF INTERNET MARKETING FOR YOUR BUSINESSFOR YOUR BUSINESS
The internet is currently “the” place to be, and it is just getting started!Even if you are enjoying good rankings in the search engines, if you haven’t done any online promotion it won’t lastAn important element of any marketing campaign is repetition
Long Term Benefits:Long Term Benefits:
Thank You!Thank You!
CLOUD MEDIA LTD, Website: www.cloudmedia.co.nzEmail: [email protected], Mob: 021 2541 957