LMAtech2014 - LinkedIn and Legal Marketing - Brad Shepard
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Transcript of LMAtech2014 - LinkedIn and Legal Marketing - Brad Shepard
2014 LEGAL MARKETING TECHNOLOGY CONFERENCE WEST
LINKEDIN AND LEGAL MARKETING
2011 100 COMPANIES
2012 350 COMPANIES
2014 950 COMPANIES
A NEW MATTER
CREATE CRITERIA
CREATE SHORT LIST
VETTING LIST CONTACT HIRE
THE BLIND SPOT
FIRM WEBSITE
HOW IN-HOUSE COUNSEL VET ATTORNEYS
SEARCH
AVOID WEAK LINKS
SEARCH
FIRM WEBSITE
R.O.I or D.O.A.
Of potential clients will eliminate you from consideration based on
information they found online
DO 53% OF YOUR POTENTIAL CLIENTS NOT WORK WITH YOU BECAUSE OF…
A CONFERENCE YOU DIDN'T ATTEND?
A BUSINESS DEVELOPMENT COACH YOU DIDN'T HIRE?
AN EVENT YOU DIDN'T SPONSOR?
53%
!
!!
!!
!
!!
!
!
!
!
WHICH SIDE ARE YOU ON?
53%LOSERS
47%WINNERS
QUESTIONS?CONTACT: [email protected]