LMAtech2014 - LinkedIn and Legal Marketing - Brad Shepard

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    02-Dec-2014
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Transcript of LMAtech2014 - LinkedIn and Legal Marketing - Brad Shepard

  • 1. 2014 LEGAL MARKETING TECHNOLOGY CONFERENCE WEST LINKEDIN AND LEGAL MARKETING
  • 2. 2011 100 COMPANIES
  • 3. 2012 350 COMPANIES
  • 4. 2014 950 COMPANIES
  • 5. A NEW MATTER CREATE CRITERIA CREATE SHORT LIST VETTING LIST CONTACT HIRE THE BLIND SPOT
  • 6. HOW IN-HOUSE COUNSEL VET ATTORNEYS FIRM WEBSITE SEARCH AVOID WEAK LINKS
  • 7. SEARCH FIRM WEBSITE
  • 8. R.O.I or D.O.A. Of potential clients will eliminate you from consideration based on information they found online DO 53% OF YOUR POTENTIAL CLIENTS NOT WORK WITH YOU BECAUSE OF A CONFERENCE YOU DIDN'T ATTEND? A BUSINESS DEVELOPMENT COACH YOU DIDN'T HIRE? AN EVENT YOU DIDN'T SPONSOR? 53%
  • 9. ! ! ! ! !
  • 10. ! ! !
  • 11. ! ! ! !
  • 12. WHICH SIDE ARE YOU ON? 53% LOSERS 47% WINNERS
  • 13. QUESTIONS? CONTACT: BRAD@KREDIBLE.COM