SNEAK PREVIEW: 2015 State of Digital & Content

Marketing SurveyOctober 16, 2015

2015 Survey At a GlanceIn-House Counsel• 5th generation of inaugural 2010 survey• 167 in-house respondents (GCs, Deputy GCs, etc.)• How are you using social? What content do you

value most? Law Firm CMOs/Marketers• 2nd year of law firm CMO/Marketer survey• 81 law firm CMO/Marketer responses (top 200

firms)• How are you managing content at your firms?

In-House Counsel Survey

Law Firm CMO/Marketer Survey

Four Points1. Earned media, traditional forms of content

considered most valuable by in-house counsel.

2. Social media usage growing incrementally among IHC – it’s about the content, not the channel.

3. Firms producing more content in 2015 than 2014, but they aren't optimally staffed for professional storytelling – there’s an opportunity.

4. Content Strategy – write them down!

For the complete survey results, be sure to visit:

digitalandcontentsurvey.comon Wednesday, November 18