Pr, Marketing and Building a Brand using Social media

Bizbash Twitter Lounge October 21, 2009

It’s a fancy way to describe the zillions of conversations that people are having online.

People don’t want to be shouted at by companies.Instead they want to be listened to and

to be able to have a conversation.

Think about how you can get through the noise and carve your own niche

Essentials:•Awareness of your specialty•Your reputation•Trust factor

Stand out from a crowd

•Entrepreneur•Event Industry Leader•Crazy Networker •Natural Connector•Passionate Marketer•Social Media Insider

Leverage my Strengths:

Its simple:People like working with those they admire and trust

ALL OF YOUR SOCIAL MEDIA ACTIVITIES HELPS TO DRIVE TRAFFIC TO YOUR WEBSITE!

• Make sure your profile to date• Connect with vendors, partners, suppliers, & customers.• Check references on people you may hire or do business

with.• Ask for recommendations and share the love by doing the

same for others.• Learn about people you would like to do business with.• Join groups that you are interested in and participate.• Become an expert.• Share your business accomplishments.• Upload presentations using Slide Share.• Review competitors’ information.• Virally market tips, ideas, articles.

Great way for people to get an impression of you and interact with your company

Used facebook to build an army of supporters

May have won cause he knew no one answered landline!

Your blog posts can appear right on the page.

Lots of fans means your company is popular

Your fans will see everything you post on their feeds.

Your fan’s friends see your company name.

Great for web traffic because they are indexed by search engines

• Gain respect in what your passionate about• Meet people thru social media• Engage with people who can help you• Build your brand with your followers• Carve a niche for yourself• Drive traffic to your blog• New visitors to your website• Don’t forget to give value back!

85 % PBS and 15% QVC- Elizabeth Beskin

Twitter is first and foremost a place to connect, learn, and listen.

Terms to knowTo brand using twitter

Re-tweet (RT)-highest form of flattery- if someone re-tweets what you tweeted-they are saying-”I like what you just said and I’d like to pass it along to my followers.Hashtag(#)- are phrases or keywords that can be used to monitor who is saying what about a particular topic. Standards for hashtags are one word (#Conference) and can be used for tweetchats to follow an entire conversation.Followfriday (#FF)-tradition of recommending good tweeters you follow to your following on fridays!URL Shortener- Since Twitter only allows 140 characters, every single character counts. URL Shortener allow you to post weblinks more efficiently and some will even offer tracking capability that you can see how many twitter followers click on the link. TinyURL, Bit.ly are some popular URL Shorteners.

Tweekdeck (mashable version)

Live twitter feeds during events

#oak09

For this event the hashtag is #bizbash

•3 E’s-Educate ,Engage & Entertain•Be helpful•Be polite, say thank you when someone does something nice like #RT or #FF •follow those back that follow you-this is how you grow your network•Don’t make your tweets private-defeats the whole purpose of twitter•Talk about others and they’ll talk about u•How many people you follow is less important than the amount of people who you converse with

How to Tweet to Enhance your Brand

• Develop your OWN brand marketing plan

• Determine what makes YOU different

• Follow your PASSION

• LISTEN, LISTEN, LISTEN, before you talk

• Embrace your INNER AUTHOR

• Build out your NETWORK

• Be ENTREPRENEURIAL, think outside the box

• SHARE 85% of the time, PITCH 15% of the time

• Be SELF-AWARE, not self-involved

TAKE AWAYS

Social mediaIs not a one night stand…

It’s a long term commitment !

Elizabeth Beskin@photobiz @albumboutiquewww.fifthavenuedigital.com/photography-blog www.albumboutique.com