BIZBASH NY17 Expro - BizBash — Event Planning News ...€¦ · • GE C ORPORATE MEETING PLANNER...

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WEDNESDAY, OCTOBER 25 | JACOB K. JAVITS CONVENTION CENTER DELIVERING AHA MOMENTS ALL DAY LONG bizbash.com/expony [email protected] or call 646.839.6851 BizBash.com @BizBash @BizBash @BizBashLive @BizBash BizBashNY

Transcript of BIZBASH NY17 Expro - BizBash — Event Planning News ...€¦ · • GE C ORPORATE MEETING PLANNER...

WEDNESDAY, OCTOBER 25 | JACOB K. JAVITS CONVENTION CENTER

DELIVERING

AHA MOMENTS ALL DAY LONG

bizbash.com/[email protected] or call 646.839.6851

BizBash.com @BizBash @BizBash @BizBashLive @BizBash BizBashNY

WEDNESDAY, OCTOBER 25 JACOB K. JAVITS CONVENTION CENTERIn its 17th year, BizBash Live delivers the premier marketplace for event and meeting professionals in New York. Featuring

the Event Innovation Forum, Workshop Series, Networking Luncheon, Lounge & Learn Education Sessions, Exhibit Hall, and

more—BizBash Live: New York creates an ideal environment for savvy suppliers and venues to connect with forward-thinking

event professionals.

The Right Partnerships are Forged at this Event

AN AHA MOMENT AROUND EVERY CORNER

BILLION ANNUALLY$2.2

97,000 EVENTS A YEAR

Attendees execute and/or influence nearly

Attendees influence buying power to the tune ofORCHESTRATED

ENCOUNTERS LEAD TO MEANINGFUL RELATIONSHIPS

A strong relationship is the basis for any good partnership, and in an industry where team selling and packaging makes all the di� erence, BizBash Live provides the stage, cast and direction to make hundreds of these partnerships a reality.

Preferred vendors, new relationships and renewed commitments happen every year at this event between:• In-house corporate meeting/event planners

• Independent event planners/design and production companies

• In-house planners for venues/caterers/production companies

• Nonpro� t and association planners

• Event marketing agencies and experiential design � rms

• Suppliers and venues

Attending the BizBash Live Expo was so informative, and provided me with great information. I was able to make great connections and network, and I see myself doing business with some vendors in the future. Thank you for coordinating.” EVENT SPECIALIST UNILEVER

It’s About Event TeamsMarketing to other vendors and venues is as important as reaching the end buyer. The recommendation engine is brutal and unforgiving. Internal decision making is also usually by committee. Every segment of the event industry attends this event.

To Successfully Market to the Event World…

It’s About Planting SeedsMost event organizers (and most people) don’t have a clue of what they really need until they need it. Then, they reach back into their memory banks to draw on past things they have seen to simulate ideas. The #1 reason event pros come to this show is to make new industry contacts.

It’s About the Social Physics of Talking to Each OtherStimulating conversations is the idea � ow that impacts what to do, who to hire and where to make it happen. BizBash Live is one of the most important events for YOU to exhibit at this year. You can’t be a part of the conversation unless you’re HERE.

WHAT YOU

NEED TO

KNOWAND WHY THIS EVENT ATTTRACTS THE PEOPLE YOU NEED TO MEET

WEDNESDAY OCT 25

Collectively, influence almost 97,000 events annually17% Less than 6 20% 51 to 200

28% 6 to 20 13% More than 200

22% 21 to 50

Represent the full spectrum of industry43% Own/produce events/meetings for independent events/meeting � rms

29% In-house event planners/suppliers for venues/caterers/rentals/production

19% Produce/in  uence events/meetings for company/non pro� t/other

9% Other (i.e. event marketing agencies and experiential design � rms)

THEPEOPLE AT THIS

EVENT WIELD POWER

In fact, 94% of attendees networked with an exhibitor at last year’s event. And, 94% anticipated doing business with at least one of them within eight months of the show!

We all had a blast and it was our � rst tradeshow with BizBash. We experienced a lot of foot tra� c of new vendors and vendors that are already familiar with our property.”NICOLE THOMPSON HUMMINGBIRD

28%

22%

17%

13%

20%

Just a Few of Last Year’s Attendees...• American Red Cross EVENT MANAGER

• AOL CREATIVE PRODUCER

• Apple, Inc EVENT MANAGER

• BuzzFeed EVENT MANAGER

• Cosmopolitan & Seventeen Magazines EVENT DIRECTOR

• David Stark Design & Production EVENT DIRECTOR

• Dell BRAND MANAGER

• GE CORPORATE MEETING PLANNER

• George P. Johnson ARTISTIC/CREATIVE DIRECTOR

• Goldman Sachs VP MEETINGS & EVENTS

• Google EVENT MANAGER

• Goya Foods EVENT CDIRECTOR

• Harvard Business School EVENT MANAGER

• HBO EVENT COORDINATOR

• IHEARTMEDIA EVENT DIRECTOR

• Jack Morton Worldwide SR. PRODUCTION COORDINATOR

• KPMG LLP MEETING PLANNER

• Live Nation PRODUCTION

• MAC Cosmetics MEETING PLANNER

• Matrix, L’Oreal VP MEETINGS & EVENTS

• NBC ARTISTIC/CREATIVE DIRECTOR

• New York University ALUMNI RELATIONS DIRECTOR

• Nickelodeon EVENT DIRECTOR

• Nielsen EVENT PLANNER

• Reed Exhibitions VP MEETINGS & EVENTS

• Southwest Airlines EVENT DIRECTOR

• Tommy Hil� ger, USA VP CONSUMER ENGAGEMENT MARKETING

• Twitter EVENT COORDINATOR

• Unilever EVENT MANAGER

• Verizon Wireless MARKETING

9%

43%19%

29%

Empowering Event Professionals with Ideas, Intelligence, and Resources to Create Smarter EventsIn the dynamic live gatherings industry, BizBash is North America’s #1 source of ideas, news, and resources for event and meeting professionals. The award-winning BizBash editorial team has set a bar of excellence and the products produced attract more than two million user sessions each year.

BizBash Live is where BizBash editorial comes to life. Thousands of event organizers attend BizBash events each year looking to stay on top of and ahead of what’s happening in the industry. And, we’ve made adjustments to our schedule based on industry feedback to make the event more conducive to meeting the right people

IMPROVEMENTS FOR 2017 THE WEDDING SHOW The �rst-ever BizBash Wedding Show will take place as a show “within a show” on October 25 providing access to a highly sought-after group of event professionals and consumers.

A BRAND NEW FLOOR PLAN A newly reworked �oor plan creates new opportunities and prime real estate spaces for our exhibitors.

LOUNGE & LEARN EDUCATION SESSIONS This new educational program allows you—our vendors— to be seen as thought leaders by the BizBash Live audience. Host a special learning session and share your event expertise, in a special sponsored environment.

NEW SPONSORSHIP OPPORTUNITIES To make getting your message out in the medium that best suits your objectives, we’ve added new digital advertising opportunities like re-targeting and varied pre-show and on-site activations to truly bring your brand to life. Ask us about the AHA Activations that could be available to you.

CO-CURATED CONTENT We surveyed our audience and discovered what topics were most important for their career, and are curating a program that will surely impress.

MARKETING & REACH An intensive, targeted marketing campaign is implemented for all BizBash Live events. Utilizing varied tactics and tools, event pros are engaged and activated. Last year, the social reach exceeded more than 2,000,000 impressions on Twitter alone. BizBash Live takes shape long before the doors open and the reach and in�uence continue long after it’s over.

Partnerships matter to us. That’s why we work closely with:• ILEA

• NACE

• MPI

• SEARCH

These associations and organizations encourage member participation at BizBash Live and co-create and market with us.

WEDNESDAY OCT 25

SAYS “WE DO” Be a part of something di�erent,

the inaugural BizBash Wedding Show

The BizBash wedding show presents a unique opportunity for engaged couples,

event professionals, and suppliers to engage, ideate, and come together.

A natural extension of the BizBash brand, this “Show within a Show” introduces one

of the most pro�table sectors in the event landscape to BizBash Live.

Held at BizBash Live: New York

OCTOBER 25, 2017 3:30pm - 8:00pm

Manhattan is the most expensive place to get married in the USA.

$82,299 average amount that couples

spend on their weddings

132,840 weddings took place in the

New York tri-state area in 2016.SOURCE: THE KNOT & WEDDING REPORT

You’re invited to join some of the most highly sought after event professionals

and engaged couples, all under one roof.

EXHIBITOR TABLETOP: 36” inch $2,750 / 6’ rectangle $3,250 INCLUDES: Lead retrieval system for smart phone, table, 2 chairs, carpeting, table covering (6 ft only), ID sign, marketing inclusions (exhibitor list on website, email, social channels).

SPONSORSHIP OPPORTUNITIES:DIAMOND - $15,000 – Includes three (3) 6’ rectangle tables, logo placement, post-event list of all brides includes email (opt-in), lead retrieval system for smartphone, inclusion in Bridal Gift Bag, Premium Listing on BizBash Website (new companies only).

SAPPHIRE - $10,000 – Includes two (2) 6’ rectangle tables, logo placement, post-event list of all brides email (opt-in), lead retrieval system for smartphone, inclusion in Bridal Gift Bag.

EMERALD - $5,000– Includes one (1) 6’ rectangle tables, logo placement, post-event list of all brides, postal mailing information only (opt-in), lead retrieval system for smartphone, inclusion in Bridal Gift Bag.

“ Not only do engaged couples in NYC represent one of the most a�uent socioeconomic demographics in the country, they are also the ‘Trojan Horses’ that will return back to top companies, in�uencing the thousands of events they produce.”

DAVID ADLER CEO & FOUNDER, BIZBASH

HERE’S WHAT YOU’LL GET

IN ADDITION

HERE’S WHAT YOU CAN DO

EXHIBIT SPACE IS GOING FAST…Exclusivity BizBash Live is a trade only event and not open to the general public. Make connections with quali� ed event professionals.

Connections that Matter Our goal is to maximize your opportunities to interact with your target audience.

AHA Moments Where else in New York City can you meet with and reach more than 2,000 potential partners and clients in one day? You can o¢ er food samples, showcase your newest talent, demo your product and more. At BizBash Live, you truly can bring your company, products and services to life. Plus, you’ll do it surrounded by event professionals worthy of your partnership and commitment.

INCLUDED IN YOUR 10´X 10´ BOOTH PACKAGE:• 10′x 10′ booth space (please inquire about larger spaces)• Standard company sign• Two (2) chairs, one (1) 6′ skirted table and one (1) wastebasket• 8′ draped backwall and 3′ draped sidewall• Company listing in all show marketing that features an exhibitor list• Mention on O� cial Show Website• Exhibitor hall badges (four (4) per 10′x 10′ booth)

PLUS, Access to more than 2,000 event professionals actively sourcing ideas and vendors and unmatched networking opportunities with fellow exhibitors and sponsors.

BEFORE OCTOBER 2 AFTER OCTOBER 2 BOOTH SPACE 10′x 10′ $4,280 USD $4,410 USD

BEST VALUE! 10′x 20′ $8,350 USD $8,560 USD

In addition to booth space, you always have the opportunity to customize your participation for your brand. Options include, but are not limited to:

• Premium Booth Postion• Event Innovation Forum Live On-Stage Ad• Workshop Series Live Host Introduction• Networking Lunch • Expo Stage Performance/Presentation Opportunity• Integration/Showcase Sponsorship• Lounge/Charging Stations/Restroom• Client/Speaker Gifting Programs • Lounge and Learns and More

Increase your visibility in the marketplace 365 days a year. Our unmatched digital o¢ erings give you a wide range of marketing opportunities customized to � t your needs.

READY FOR YOUR AHA MOMENT?To � nd out how to align your industry presence with leading thought leadership, contact your local sales rep, email [email protected], or call 646.839.6851 today.

24/7 - 365

Trade events are the most cost-e¤ ective way to write

orders, close deals and boost sales. According to the

Center for Exhibition Industry Research (CEIR), it’s nearly

twice as expensive to close a deal via a sales call than from

an exhibition lead.

WEDNESDAY OCT 25

PLATINUM PLUS$45,000 3 SPOTS

AVAILABLE

PLATINUMNY $25,000

GOLDNY $15,000

SILVERNY $7,500

BRONZENY $5,500

PRE-SHOW EXPOSURELogo Inclusion on Marketing Collateral - Tier 1 • • •Invitation to Pre-Party for Your Team • • • • •Premium Listing on BizBash.com Directory • • •Display Banner Campaign ROS Impressions on BizBash 200k 200k 100k 50k 50k

Dedicated Pre-Show Email to Attendees* • •Logo Inclusion on Marketing Materials - Tier 2 • •Shoutouts Via Our Social Channels** • • • • •One Seat at Speaker Dinner •AT-SHOW EXPOSURELogo Inclusion on Printed Signage • • •Logo Inclusion on Digital Scroll • • • • •Mentions on Stage • • •20’ x 20’ Island Booth Premium Location* • •Event Innovation Forum Session Passes* 4 Passes 4 Passes 3 Passes 2 Passes 1 Pass

Featured In-App Program Exposure* • •5 Minute Interview on Event Innovation Forum Stage •Workshop Introduction •10’ x 20’ Double Booth/Prime Position •15 Minute Showcase Performance on Exhibit Floor Stage •Logo Inclusion on Printed Signage (location speci�c to sponsorship) • •10’ x 10’ Premium Booth Position* •10’ x 10’ Standard Booth Position •POST-SHOW EXPOSUREFull Page Ad (Four Color) in BizBash Digital Release •Full Attendee List, including Emails, for all 2017 BizBash Live Events*** •Invitation to Post-Party for Your Team • • • • •Post-Party Cocktail Branding Opportunity •Inclusion in Sponsored Recap Coverage on BizBash.com* • • •Dedicated Post-Show Email to Attendees* • •

*indicates subject to availabilty/change. **social channels will be used when appropriate. ***opt-in emails only

Strengthen Connections. Build New Relationships.

There are a myriad of opportunities available including a la carte sponsorships like; lunch sponsorship, lounge sponsorship, restroom, stage and decor. Our only limitations are our imagination and creativity. We’ll work with you to create appropriate bespoke opportunities.

To �nd out how to align your industry presence with leading thought leadership, contact your local sales rep, email [email protected], or call 646.839.6851 today.

A LA CARTE OPPORTUNITIESWorkshop Seat Drop $200

Event Innovation Forum Seat Drop $600

Attendee Badge Name Partner* $750

ESA Opening Performance Slot* $1,000

Exhibit Floor Stage Entertainment* $800

Attendee Bag Insert $1,000

Workshop Series Introduction Live Ad* $800

EIF Activation or Integration* $2,500

Post-Party Activation or Integration $2,500

Post-Show Sponsored Email to Attendee List $2,500

Pre-Party Activation or Integration $2,500

WEDNESDAY OCT 25