Little Known Facebook Tips to

Maximize Reach & Effectiveness

Presented by Nathan Smith

@CoffeeNate

/CoffeeNate1

Spent 13 years in a Michigan Prison

Started in affiliate marketing in 2007

Founded Zynali Marketing Solutions, a digital marketing agency

In the affiliate space I work with FMTC

@CoffeeNate

I am not a guruor an expert

I share what works for meand help organizations create viable strategies

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“I didn’t know you could do that”

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“I didn’t know you could do that”

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fb.com is a url shortener

Use anywhere you would use “facebook.com”

Example: fb.com/CoffeeNate1

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For Link Share (URL) Posts

If you update featured/og image, page title, description

Visit https://developers.facebook.com/tools/debug/

Update Image/Description/Title of Published Posts

Paste URL, Click “Debug”, Click “Rescrape Page”

Go to postClick Date/Time stamp (2X)Click dropdown arrow and choose “Refresh Share Attachment”

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Invite those who “like” your page posts to like your page

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Like “Shares” of your Page’s posts

Click number of shares

Show some love

It pleases the algorithm gods

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Facebook Customer Service Was...

Image courtesy of Limebridge.com

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Facebook now features HUMAN employees!

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Facebook Customer Service via Live Chat

Even if your issue isn’tads related, begin with an ads question and tack on your real concern afterwards

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PM people who comment or post to your page

Some people will comment, not believing you’ll respond

Publicly acknowledge the comment, then address their specific issue via private message

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Save for later + turn on notifications

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Hide all from person/pageHide all from source pageSave post for laterTurn on notifications for post

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Learn competitors’ targeting strategy

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Tip to stop annoying your friends...

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Audience Restrictions & Preferred Audience

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Preferred Audience (News Feed Only)

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Pages Message Features

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Set anticipated response time

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Set up automatic replies to let visitors know when to expect your message.

Displays the first time a user initiates a conversation with your page

Personalization markup to insert name and URL

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Mention a trending topic to get a popularity bump

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Missed Mentions may be here...

ClickNotifications>>Activity>>Mentions

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Last-minute tips...

Infographic with every Facebook ad targeting category http://www.wordstream.com/download/docs/Facebook-Targeting-Infographic-WordStream.pdf

You can also see which categories your Page’s audience fits into, using Ads Manager>>Audience>>Audience Insights

Use an unpublished page as a staging environment for updating cover and profile images

These slides and resources mentioned can be found at zynali.com/ase16

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Q&A