Facebook Timeline & Ads | Maximize Demosphere
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Facebook Timeline & Ads Sean Rose - Marketing Director March 21, 2012 Wednesday, March 21, 12
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In this Maximize Demosphere webinar, we discussed Facebook's new timeline feature and its impact on organizations. We also discussed how to best utilize Facebook Ads to benefit your youth sports organization.
Transcript of Facebook Timeline & Ads | Maximize Demosphere
FacebookTimeline & Ads
Sean Rose - Marketing DirectorMarch 21, 2012
Wednesday, March 21, 12
Session Overview
Part 1: Timeline - What’s New
Part 2: Timeline - How To Be The Best
Part 3: Ads - How To Optimize
Join us on Twitter
Like us on Facebook
Wednesday, March 21, 12
Cover Photo
850 x 315 pixels
No discounts, calls to action.
Creative Examples
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Admin Panel
Notifications
New Likes
Messages
Fans must initiate
Basic Insights
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Images
Profile Pic - 180x180
Also used as thumbnail for posts.
Icons - 111x74
Can also rename and re-order.
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Pinning/Highlighting
Pin - puts post at top for a week.
Highlight - stretches post across both columns.
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Milestones
Expand Timeline with memorable events through your history.
Must include date of formation to start using.
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How To Be The Best
Consistent Interaction
Integrate Blog Posts
Photos
Milestones
Events
Pin/Highlight Appropriately
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Optimize Your PageCompelling Cover Photo
Accurate “About” Statement
Company --> Non-Profit
Shows “About” statement.
Local Business --> Sports
Shows Contact Info # & Operating Hours
Subcategories --> can add multiple
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Optimize Your ContentVisual is better! (2x interaction)
Shorter is better!
100-250 characters
(60% more likes)
Calls to action
Less focus on hard sell
Ask people to do something
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Tell Your StoryMore control over your timeline.
Ability to control what fans can post.
Ability to approve timeline posts.
Fans can message privately
Promote the experience you want.
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Facebook Ads
Sobering: Pages reach 16% of audience each week.
Utilize ads to get in front of current and potential new fans.
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Current Fans: Sponsored Stories
Page Like Stories: Exposure for liking.
Page Post Stories: Exposure for actual posts.
Targeted at only those eligible to see these in the first place.
Options for expansion/contraction
Facebook Helps!
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New Fans: Ads
Awareness: Build audience
Interaction: Deals?
Grow Fan Base: Benefits for engaging?
Facebook Helps!
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Ads: Targeting
Key Targeting Points:
Location, Age
Interests
Your activity?
Related activities?
Friends of Connections
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Ads: Design
Variables
Questions
Key Information
Organization Name
Call to Action
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Ads: Etc.
Budget
Review
Getting Started Guide
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Wrap Up
Forced change - March 30!
Questions? [email protected]
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Wednesday, March 21, 12
