Lisa M Pavia - Pharmacy Marketing Outside PDF

13

Transcript of Lisa M Pavia - Pharmacy Marketing Outside PDF

Page 1: Lisa M Pavia - Pharmacy Marketing Outside PDF
Page 2: Lisa M Pavia - Pharmacy Marketing Outside PDF

MARKETING, BRANDING AND ADVERTISING

United Pharmacy

NETWORK

Stationery

and

Business

Cards

Website

Preferred

Vendor

Program

Marketing

Collateral

Sales

Team

Collateral

Public

Relations

Social

Media

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Pharmacy - Branding

Logo & Identity Management

Corporate Business Card Design

Post Card Invitation

Custom Designed Pharmacy

Business Card

Promotional Totes

Annual Summit Flyer

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Pharmacy – Sales Collateral

Group Pharmacy Organization

Sales Binder

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Pharmacy – Marketing Collateral

United Pharmacy Sell SheetClaims Processing Sell Sheet Injectables Sell Sheet

Pharmacy Window Banner Marketing Flyer

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Pharmacy – Marketing Collateral

Collateral targeting Behavior

Homes/Organizations

Collateral targeting Camps

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Pharmacy – Marketing Collateral

2-Sided Pharmacy

introduction Flyer

2-Sided Pharmacy

introduction Rack Card

Preferred Vendor Poster and

accompanying Rack Card

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Pharmacy – Marketing Collateral

Preferred Vendor Poster and

Matching Note Pads

Refer a Friend Campaign

Includes Poster,

Gift Certificate and

Bag Inserts

Scholarship Winner

(Facebook Posting)

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• Content Management: Responsible

for increasing online community

engagements and brand awareness by

posting fresh content relating to health

issues, healthy recipes, trending events,

medical/safety warnings, etc.

• Facebook New Business: setting up

and creating identity on Facebook for

new Pharmacy Plus Network members

(contact info, profile and cover photos,

services & events, hours, pharmacy

description.

• Facebook Stats:

• 250 Pharmacy Plus Network Member

Facebook pages.

• Actively started posting since February 2016

• Over 3,400 posts have been created

• Over 625 fans generated

• Over 534 Engagements (161 page shares, 334

page LIKES, 39 page comments)

• Increased traffic from zero (February 21,

2016) to over 2, 200 as of June 14, 2016

SOCIAL MEDIA MANAGEMENT | FACEBOOK

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EXAMPLES OF FACEBOOK POSTINGS

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WEBSITE MANAGEMENT - United Pharmacy Network

SITE MAP

• About Us

• About UPN

• Vision and Mission

• Our Team

• Testimonials

• What We Offer

• Contracted Vendors

• Become a Vendor

• PlusSaver Generic Program

• PlusScripts Refill Program

• Packaging Options

• Questions

• FAQ

• Terms of Use

• Terms and Conditions

• Privacy Statement

• Resources

• Forum

• Events

• Blog

• Careers

• Contact Us

• Sole creator of entire website including layout,

design, creating content, sourcing images

• Developed using SquareSpace

• Created, tested and launched in 10 days

• www.UPNRx.com

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PREFERRED VENDOR PROGRAM

Developing a structured format and procedure

on acquiring, qualifying, and managing

relationships with new and existing Preferred

Vendors. Tasks include:

• Review exiting Vendors: ensure all contracts

are up to date, contacts are current, and

products/services and pricing are current.

• Termination Contract: those who no longer

are viable vendors are to be issued Letter of

Termination

• New Vendor: potential vendors are to be

vetted and if approved, brought on board

contractually

• Collections: Follow up and enforce those

vendors delinquent on Administrative Fees due

Pharmacy Plus Network.

• Email & Fax Marketing: continue providing

regularly scheduled communications to our

Members via Email Marketing and Fax

Marketing.

• Social Media: reach out to potential

customers on individual pharmacy Facebook

pages on benefits of Preferred Vendors.

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SITEMAP

• Home

• PlusSaver Generic Drug Discount

• HomeCare

• PlusScripts Refill Program

• PlusCare

• Claims Processing

• Injectables Delivery

• About Us

• Visions

• Our Team

• Our Clientele

• Our Blog

• Our Solutions

• Marketing Services

• In the News

• Press Releases

• Photo Gallery

• Events and Meetings

• Publications

• Resources

• Contact Us

WEBSITE MANAGEMENT - Pharmacy Plus Network

• Sole creator of entire website including layout,

design, creating content, sourcing images

• Developed using Shopify

• Created, tested and launched in 14 days

• www.PharmacyPlusNetwork.com