Social Media Management

LIS 4930Casey YuFall 2013Week 5

9/24-26/13

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

Today's topics:• Twitter!

Review:• Administrative• Strategy• Blog (using Wordpress)• Delicious• Stumbleupon• First Blog Post – record your metrics• Wiki updating• Analytics

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

All the news you can use…• Twitter wants more money!• Spoiler Foiler• The Angriest Place on Earth?

Thursday news:• Danger, Will Robinson!• Heckled• The Faces of Facebook• #hashtag

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

Attendance today• Send a tweet for #wordlesswednesday – so, a picture with

TWO hashtags: – #wordlesswednesday– #lis4380

• Do this by 2:30pm to be counted as “on time”

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management – This week!

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Content/Reading Due Before Class:• Read: Hagan, J. (2011) Tweet Science. New York Magazine, October 10 2011, Vol. 44

Issue 32,  34-97. http://nymag.com/news/media/twitter-2011-10/• Read: Brockmeier, J. (2012) A Beginner’s Guide to Twitter. ReadWriteWeb, January 9,

2012, http://www.readwriteweb.com/enterprise/2012/01/a-beginners-guide-to-twitter.php

What we will do during class:• Twitter Basics.  Hashtags; memes, group tags, Twitter lists, link shorteners (bit.ly),

following, retweeting, & posting pictures on Twitter.• Tumblr as a short posting platform environment.

Due this week:1. Set up your Twitter account that you will use to promote your blog project. Run your

username by Casey or Blake before finishing your sign up (if it's questionable). Submit the URL for your twitter feed via Canvas.

2. Find and follow other Twitter users who have an audience you would like to attract to your blog; create a public Twitter list of at least five Twitter users relevant to your blog topic.

3. Tweet publicly ten (or more) times to get your account established4. Take screenshots of your twitter account showing your tweets and post it to your wiki

page.5. Write a short paragraph discussing your experience using Twitter thus far.

Social Media Management –(from last week) Blogroll

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• Juice up your website! Include a BLOGROLL

• Find 5 other blogs that align with your blog topic and add them to your blog in the sidebar (demo)

Social Media Management – Microblogging

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• Microblogging?– A form of blogging – smaller content (text, images, links) <_

also known as microposts

• Examples– Twitter– Tumblr– Jaiku– MySay– Hictu– Frasr– Pownce– Iratemyday– Emotionr– Moodmill

Social Media Management

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• Twitter (Microblogging)

Social Media Management –Twitter

• Twitter - microblogging service created in 2006 by Jack Dorsey of the podcasting company Odeo. The service limits each user’s post to 140 characters or less

• First Twitter prototype was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006

• Growth– In 2008 3 million registered users – In 2009 8 million registered users – In March 2011 estimated 225 million users – In 2012 465 million accounts, 175 million tweets a day– August 2013: AVERAGE: 500+M tweets a day; average 5700

tweets per second

• 25 billion tweets sent on Twitter in 2010 …. 40404 shortcode

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management – Twitter and NASCAR

• 6/7/12 NASCAR's new partnership with Twitter created to enhance fans' experience and interaction with the sport has officially taken the green flag. The initiative began in preparation for Sunday's Pocono 400 Presented by #NASCAR. The first of its kind with any sports league or organization, this new product will create an enhanced live event experience on Twitter atTwitter.com/#NASCAR.

• Twitter.com/#NASCAR showcases the best Tweets and photos from NASCAR insiders in an effort to bring the behind-the-scenes story to life for fans during NASCAR race weekends. The page includes Tweets from drivers, pit crew members, families, media, NASCAR representatives and other industry constituencies like race tracks and sponsors. Fans also have an opportunity to see their Tweets featured.

• “Twitter brings fans closer to the sports and moments they're most passionate about,” said Jack Dorsey , co-founder and executive chairman at Twitter. “The innovation of the NASCAR organization, the spirit of the fans, and the personalities of the drivers all shine on Twitter, making NASCAR a natural partner for us. Twitter.com/#NASCAR will offer fans an all-access pass to the race weekend action as it unfolds on the track, in the pit, in the garage and in the stands.”

• While currently up-and-running, Twitter.com/#NASCAR will be most active on race day before, after and in conjunction with the Pocono 400 Presented by #NASCAR from Pocono Raceway (TNT, 1 p.m. ET).

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Informationhttps://adwords.google.com

Social Media Management –Twitter

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management –Twitter

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• Forbes' Tomio Geron reports that Twitter CEO Dick Costolo mentioned the social media network's latest statistics during a talk at a conference organized by the Economist.

• Costolo explained that Twitter now has over 140 million active users — individuals who log in at least once a month — and over 400 million new tweets per day.

• This is quite a jump from statistics reported in April, when social media data company Dataminr suggested that Twitter is seeing 340 million new tweets each day.

• The sheer size of the numbers revealed by Costolo aside, it's interesting to consider that Lady Gaga JUSTIN BIEBER — who is currently the most followed user on the service — has over 33 million followers right now. If we round some numbers here and there, that means that one out of every four active Twitter users is following Justin Bieber.

Social Media Management –Twitter

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Blog Traffic from Social Media

Twitter posts can help

bring more readers to

your blog

Social Media Management –Twitter

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management –Twitter

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management –Twitter – how to use

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Tweet promoting a blog post :

Tweet annoucing an event :

Social Media Management –

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Best Buy @Twelpforce using @ to converse with a

customer:

Question Asked on Twitter:

Social Media Management –Twitter – how-to?

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• You can interact directly with others on Twitter. Use @ in front of someone’s Twitter name to talk to them on Twitter.

• @caseyyu @fsucci • People often ask questions on Twitter – you

can use Twitter’s Search feature to find people who are asking or talking about your blog’s subject area and talk to them on Twitter – answering their questions, and pointing them to your blog if your blog postings contain helpful info for answering their question.

Social Media Management

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Conference search - #twtrcon

Making a List

@BestBuy Twelpforce

#FF

Follow Friday

Social Media Management –Twitter – how-to?

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• You can search for hashtags in your blog’s topic area to find the people who are likely to be interested in your blog, and use those same hashtags to post about your blog so that they will see it. ( Example - #florida #election as a search)

• You can make a public list of users in relevant topic areas – creating a useful public Twitter list and sharing it with your blog readers can be another blog post for you.

• Also watch for relevant hashtags – click on the hashtag to figure out what it means by looking at how people are using it. #FF or #FollowFriday is a tag people use on Fridays to recommend Twitter users for people to follow.

Social Media Management –Twitter – how-to?

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Adding some hashtags allows your posts to appear in group streams –#tcot Conservative political postings#p2 & #p21 Progressive political postings

Other hashtags insert your post into a stream for an event:#asist12 : 2012 ASIS&T Conference#getrealchat – Social media marketing chats led by Pam Moore on Twitter

Social Media Management –Twitter – how-to?

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• Group Hashtags – when people use group hashtags, it adds the tweet to the group stream – whatever that group may be, such as people with the same political perspective, or people who have the same hobby or do the same kind of work

• The group could also be organized around an event such as people attending the same conference together will tweet about what’s going on in the different sessions (“backchannel”)

• People can also tweet in a realtime Twitter discussion if they’re on at the same time tweeting with the same hashtag (such as #getrealchat for social media marketing discussions run by Pam Moore on Twitter) What hashtags are used by your target audience who might read your blog? Find and use those on Twitter.

Social Media Management –Twitter – how-to?

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• Beyond hashtags used by subgroups on Twitter, there are hashtags everybody knows and uses

• Common Hashtags used by EVERYONE: Wednesdays are #WordlessWednesday [tweet pictures]; Fridays are #FollowFriday or #FF [recommend someone to follow] and Mondays are #MusicMonday or #MM [recommend a song, musician or band]

• On Fridays, everybody posts #FollowFriday or #FF recommendations of users to follow. On Mondays, everybody posts #MusicMonday or #MM to recommend music, bands, or songs.

• Our class also has a hashtag so they we can see each other’s Twitter posts. When you want your posts to be seen as part of the class, use #lis4930

• FSU SM Hashtag: #ccisocmedia (search on this to see classmates’ and instructor tweets with this hashtag)

Social Media Management –Twitter – how-to?

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

People tweet in realtime using the same hashtag e.g. #journchat #getrealchat etc.

You can also capture a Twitter chat to post on your blog using sites such as:Tweetdoc http://www.tweetdoc.orgStorify http://storify.com

Social Media Management –Twitter – how-to?

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

WeFollow. http://wefollow.com/twitter/socialmedia

What content are they sharing, that you can retweet & discuss?

Social Media Management –Twitter – Metrics

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

http://twittercounter.com/justinbieber

Social Media Management –Twitter – finding others

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

http://listorious.com

Social Media Management –Twitter – lists

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management –Twitter – Growing Your Influence

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• Tweeting causes people to find and follow you; especially use hashtags & keywords

• Find and follow relevant people; they will follow you back, and their followers may see and follow you.

• If you make a useful list, people may follow you and follow your list.

• It helps if you are placed on a list by other people (builds your credibility)

• Tweet a #FF for other users, thank them , answer questions & interact with them

Social Media Management –Twitter – Using it like a BOSS

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

What is a successful tweet?– 140 characters or less– Shorten URLs with sites such as bit.ly: https://bitly.com/– Includes keywords and hashtags that help your target

audience see your tweet– Tweeted at most active times on Twitter – 9-11am or 1-3pm – Is current, relevant, timely & interesting

Best times to post– posting links to Twitter between the hours of 1:00 p.m. and

3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week

– sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays

Social Media Management –Twitter – Using Bit.Ly

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management –Twitter – Using TweetStats.com

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management –Twitter – Using Topsy Analytics

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

http://analytics.topsy.com/

Social Media Management –Twitter – Adding to your blog

• Go to your blog's dashboard• Go down to Plugins/Add New• Type Twitter (or click on the keyword)• Install plugin of your choice. Activate

it and follow the directions for setting it up.

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management –Twitter – Platforms/Tools

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

Social Media Management –Twitter – Platforms/Tools

FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

• TweetDeck & Hootsuite are examples of tools that helps you organize your Twitter campaign

• Other specialized tools can help such as TweetAlarm, which alerts you when users search for your keywords