LinkedIn Talent Connect Europe 2012: Leading Your Business to Social Success with L'Oréal
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Transcript of LinkedIn Talent Connect Europe 2012: Leading Your Business to Social Success with L'Oréal
Leading Your Business to Social Success with L'Oréal
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Dennis de Munck, International Recruitment Methods Director, L’Oreal, @DennisdeMunck
Connie Gibney, International HR Director, LinkedIn, @ConnieG5
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Connie Gibney International HR Director LinkedIn @ConnieG5
Leading Your Business to Social Success with L'Oréal
Engaging Social Media Recruitment
TALENT CONNECT 2012
REMINDER : OUR MISSION
TO OFFER WOMEN & MEN, ACROSS THE WORLD, THE BEST QUALITY, MOST EFFECTIVE, SAFEST COSMETICS AND THEREBY SATISFY ALL THEIR BEAUTY NEEDS AND DESIRES IN ALL THEIR INFINITE DIVERSITY.
WHO’S L’ORÉAL ? KEY FACTS & FIGURES
With sustained growth, L’Oréal is consistently ahead of the Beauty market trend and generates a healthy growing profit
WHO’S L’ORÉAL ? A FINANCIAL POWERHOUSE
OUR AMBITION
Social Media Recruitment
Reach Accessability
Usability Immediacy
Permanence + Focus
CareerEnlightenment.com
L’Oréal track record
Collaborative projects Engaging Games
Content Sharing Social Networks
Viral Society Blogs
L’Oréal leads
Community Management Social Influencing
Endorsement Engaging
Shares
Success Factors
Cycle change:
engage before assess
1:1:many made easy
Recruiter advise, lead & coach
Candidate focus & competencies
ATS MANAGEMENT ENTICING JOB POSTINGS FAST TRACK APPLY
INTERVIEW EXPERIENCE TOP MANAGEMENT ROLE TTM – TIME TO MARKET
KEY FOCUS LEARNT FROM SOCIAL MEDIA : CANDIDATE EXPERIENCE
CANDIDATE AUDIT 2012 BEST PRACTICES SHARED
ANTICIPATE CANDIDATE OPEN EXPECTATIONS ATTITUDE
SOCIAL MEDIA AS SHARED REFEREE !
Any news @ L’Oréal ?
BRAND NEW EMPLOYER VALUE PROPOSITION
BE GLOBAL THINK LOCAL COMBINING ALL GENERATION ASPIRATIONS
TESTIMONIALS TRANSPARENCY SOCIAL MEDIA ENABLED
N° 1
SOCIAL MEDIA FACEBOOK ENGAGEMENT EXAMPLE
N° 1
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Questions and Answers