LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more...
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LinkedIn Marketing - July 2013
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LinkedIn Marketing
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Housekeeping
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1. Introductions
2. LinkedIn Context
3. LinkedIn Objectives
4. LinkedIn Positioning
5. Building a Valuable Network
6. Ongoing Communication
7. Measurement
8. Questions
What’s going to happen?
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whowherewherewhat
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What is so exciting about
LinkedIn marketing?
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• !nding people
• identifying what they want
• being where they are looking
• letting the world know
• building relationships
• developing a loyal following
• getting them to sell for you
What is effective marketing?
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“the de facto tool for professional networking"
What is LinkedIn?
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Who uses LinkedIn?
over 220 million subscribers globally
the worlds largest business to business social network
80% of companies now use LinkedIn as a recruitment tool
average user is male, aged 39 and earns £60k a yearCredits: Amodiovalerio Verde
membership growing by two new members per minute
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Who uses LinkedIn?
Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3%
LinkedIn’s membership grew by more than 50% globally between Jan 2012 and Jan 2013
The industries with the highest representation worldwide are High Tech (14.3%), Finance (12.4%) and Manufacturing (10.1%)
39% of subscribers are a Manager, Director, Owner, Chief Executive or Vice President
Credits: Amodiovalerio Verde
LinkedIn recently reached four million members in the UK
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220 Million + Members Worldwide
Credits: Amodiovalerio Verde
Who uses LinkedIn?
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Who uses Linkedin?
Credits: Amodiovalerio Verde
Who uses LinkedIn?
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Who uses LinkedIn?
Credits: Amodiovalerio Verde
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Credits: Amodiovalerio Verde
Who uses LinkedIn?
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Who uses LinkedIn?
Credits: Amodiovalerio Verde
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Credits: Amodiovalerio Verde
LinkedIn users by seniority?
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LinkedIn’s 3 Degrees of Separation
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What is so great about LinkedIn
marketing?
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What could you be achieving through
LinkedIn marketing?
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LinkedIn Marketing Objectives
• Cost Reduction
• Recruitment
• Market Research
• Customer Analysis
• Competitor Analysis
• Identifying Trends
• Product Development
• Reputation Management
• Brand Awareness
• Internet Traffic
• Expert Positioning
• Search Engine Optimisation
• Referrals
• Direct Communication
• Audience Building
• Employee Engagement
• Humanising Brand
• Offer Promotions
• Lead Generation
• Sales
• Customer Relationship Management
• Customer Support
• Customer Satisfaction
• Cross Selling
• Repeat Sales
• Measuring Effectiveness
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LinkedIn positioning
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LinkedIn Profile
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What is it that you deliver that is of
irresistible value to your customers?
LinkedIn Positioning
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LinkedIn Endorsements
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LinkedIn Recommendations
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LinkedIn Groups
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LinkedIn Applications
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LinkedIn Positioning
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LinkedInnetwork
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Growing Your LinkedIn Network
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Growing Your LinkedIn Network
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Targeting
targeting
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Getting Proactive
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ongoingcommunication
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what to say?
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• company news; awards, business wins, new starters etc• stories about people in your business• industry expertise• commentary on your industry / marketplace• video of your people, products & environment• industry news like exhibitions, trade shows etc• product & service reviews• industry interviews• ways of working, processes etc.• case studies and testimonials from your customers
What to say?
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performance management
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Performance Management
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Performance Management
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Performance Management
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how did we do?
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happy sheets