BUILD YOUR AUDIENCEonline

WAYS TO BUILD YOUR

ONLINE AUDIENCE

JANETMURRAY.CO.UK

lead magnet

50

50+ WAYS TO BUILD YOUR AUDIENCE ONLINE

ABOUT THE CREATOR OF THIS GUIDE

Janet Murray is a content marketing expert, author and international speaker.

She helps coaches, consultants and experts create engaging content that will attract their ideal clients - primarily through social media, blogging and email marketing.

Janet is the creator of the 2019 MEDIA DIARY - an A4 desk

diary that’s packed with awareness days and key dates you can use

to plan out your content for the coming year - and the

MEDIA DIARY OWNERS’ CLUB- a content planning toolkit for busy coaches, consultants and

experts. She also hosts an annual two day content planning

masterclass #2020 SORTED, taking place in Northampton on the 14th & 15th of November.

Janet also has a popular PODCAST and BLOG where she shares practical content marketing strategies.

LOOKING FOR STRATEGIES TO HELP YOU BUILD YOUR ONLINE AUDIENCE?

This list of ideas will you keep you going... even when you’re feeling at your most uninspired.

It’s broken down, platform by platform, to make it less overwhelming.

Good Luck!

Janet Murray

50+ WAYS TO BUILD YOUR AUDIENCE ONLINE

WEBSITE• Create a lead magnet (i.e. a free resource/offer designed to attract your ideal customers/clients)

• Add pop-ups/banners with a call-to-action for your lead magnet on your most visited pages and

in your sidebar

• Install a live messenger bot like Manychat to deal with enquiries from prospective customers

(you’ll be able to stay in touch after that initial enquiry)

EMAIL• Add a call-to-action in your email signature for your lead magnet

• Email your list (if you have one) to let them know about your lead magnet

• Use a resource like Leadpages to create a landing page and dedicated link people can use to share

your lead magnet easily with friends

FACEBOOK• Post regular content on your Facebook page that will engage your ideal clients/customers

• Participate in Facebook groups where your ideal clients hang out (don’t sell - answer their

questions and be a helpful resource)

• Add a link to your lead magnet in your business page bio

• Create dedicated banners for your Facebook page and group(s) promoting your lead magnet

• Start a Facebook group for your ideal customers/clients

• Do regular Facebook Live broadcasts from your business page (and in your group if you have one)

• Invite guests to take part in your Facebook Live broadcasts (you can stream live to multiple pages

meaning you can reach a bigger audience)

• Post about what you are up to on your personal Facebook profile (but do make sure you are always

directing people to your business page)

• Use a Facebook messenger bot like Manychat to communicate with existing/prospective clients

• Comment on the pages of your ideal customers/clients (they won’t be able to resist checking out

yours - so make sure there’s something useful on yours)

50+ WAYS TO BUILD YOUR AUDIENCE ONLINE

TWITTER• Post engaging content your followers will enjoy (including polls and live video)

• Take part in relevant Twitter chats (i.e. those your ideal customers/clients take part in)

• Create your own Twitter chat

• Create your own hashtag and use it in posts/activity

• Make Twitter lists of your ideal clients/customers and have conversations with them daily (start by

liking and retweeting, then move on from there)

• Create your own awareness day and get it trending on Twitter

• Add a link to a free resource/download in your bio

• Create dedicated banners for your Twitter profile promoting your lead magnet

LINKEDIN • Use LinkedIn’s Sales Navigator to identify and connect with your ideal clients

• Publish articles, posts and documents that are relevant to your audience

• Start a LinkedIn group for your ideal customers/clients

• Apply for LinkedIn Live so you can broadcast live video to your followers

• Comment on other peoples’ posts (they won’t be able to resist checking out your profile -

so make sure there’s some interesting posts on yours)

• Create a dedicated banner promoting your lead magnet (in the section behind your

profile picture)

50+ WAYS TO BUILD YOUR AUDIENCE ONLINE

INSTAGRAM• Post engaging content your followers will enjoy

• Add a link to your lead magnet in your bio. Try Linktree for multiple links

• Use Instagram Stories to share behind the scenes of your business (including polls and questions

to get your followers chatting to you in the DMs)

• Record short IGTV videos about topics that will interest your ideal clients/customers

• Use hashtags that are popular with your ideal customers/clients

• Spend time each day commenting on accounts using hashtags that are popular with your ideal

customers/clients (they won’t be able to resist checking out your profile - so make sure there’s

some interesting posts on there)

CONTENT• Publish a weekly podcast, YouTube video or blog

• Repurpose your content into different formats so you can reach more people

GUEST CONTENT• Pitch yourself as a podcast guest on shows that are popular with/relevant to your ideal

customers/clients

• Write guest blog posts for other blogs/websites

• Speak at other peoples’ events

• Offer to teach guest classes for other business owners with similar audiences

50+ WAYS TO BUILD YOUR AUDIENCE ONLINE

PINTEREST• Create dedicated pins for your group

• Post dedicated pins on group boards

• Invest in Pinterest advertising

BONUS IDEAS• Host a live event

• Host a webinar

• Collaborate with business owners with similar audiences to host joint competitions

and/or events (on or offline)

• Answer questions on Quora and share the link

• Review your favourite tech products - the ones you love using in your business and ask if they can

share a link to your site

50+ WAYS TO BUILD YOUR AUDIENCE ONLINE

USEFUL BLOG POSTS/PODCASTS

Lead magnet

How to create a high-converting lead magnet

Messenger Bots

How to get started with messenger bots with Kelly Noble Mirabella

Email Marketing

39 Surprisingly easy ways to increase your email subscribers

Facebook Pages

How to get more engagement on your Facebook page

Facebook Groups

15 post ideas for your Facebook group

How to transform your Facebook group from ghost town to garden party

Facebook Live / Social Media Videos

How to use Facebook Live to promote your business with Ian Anderson Gray

General Social Media

How to write social media posts that sell

LinkedIn

How to make sales on LinkedIn with Sam Rathling

Three easy ways to get engagement on LinkedIn

How to increase your LinkedIn views

50+ WAYS TO BUILD YOUR AUDIENCE ONLINE

Audience Building

What it really takes to build an audience with John Lee Dumas

Twitter

How to build a loyal following on Twitter with Madalyn Sklar

How to find customers on Twitter (and how to make it easier for them to find you) with Samantha Kelly

Twitter Chats

How to take part in a Twitter chat (and why it’s good PR for your business)

How to use Twitter chats to promote your business with Sian Conway

Instagram

How to grow your Instagram following to 27k - fast

How to grow your audience through Instagram Stories with Tyler McCall

Instagram strategies that work with Sara Tasker

Content Repurposing

How to repurpose your content (and why you need to)

Repurposing hacks for busy business owners

Boost your web traffic through content repurposing with Amy Woods

Podcast Guesting / Guest Content

How to land guest appearances on podcasts with Nicole Holland

How to pitch yourself as a podcast guest (and why you need to)

Pinterest

Why you should be using Pinterest in 2019 (plus how to do it)

How to use Pinterest to grow your business

50+ WAYS TO BUILD YOUR AUDIENCE ONLINE

Need more help with your Social Media engagement?

Get my SOCIAL MEDIA ENGAGEMENT playbook

Live Events

How To Sell Out A Live Event Or Workshop (Even If You Have A Tiny Audience)

Webinars

How to use webinars to attract leads and clients