Overview - LinkedIn › ... › lms-financial-services-eng-us.pdf · platform. Target decision...

Overview

Digital disruption, regulatory demands and increased competition are changing the way financial services brands reach out to and engage with their audiences. What’s more, consumers are now more educated and have higher expectations than ever before. Financial services brands that wish to not only survive but also thrive through these drastic changes in the marketplace need a partner they can trust to connect them with the audiences and issues that matter most.

LinkedIn Marketing Solutions: Financial Services is a dedicated business unit within LinkedIn committed to helping financial services brands compete in the ever-changing financial marketplace. With more than 100 professionals averaging 15 years of finance industry experience each, we’ve created a Center of Excellence to provide effective, sophisticated marketing solutions for financial services providers.

LinkedIn Marketing Solutions: Financial Services

is a dedicated business unit within LinkedIn committed to

helping financial services brands compete in the ever-changing

financial marketplace.

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Through a targeted full-funnel business development platform, we provide unique insights into the preferences, interests and challenges of more than 380 million members, including over 33 million finance-minded professionals and more than 3.8 million financial decision makers globally. This data, insights and actionable information make it possible to build trust and mind share among new prospective customers and deepen relationships with existing clients through personalized and relevant communication.

As the world’s most powerful publisher of impactful content, more than 380 clients worldwide, including 122 in the United States, have partnered with LinkedIn Marketing Solutions: Financial Services to help them build mind share and claim a winning position in the marketplace.

we provide unique insight

380mmembers

3.8+mfinancial decision makers

33mfinance-minded


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Partnering with LinkedIn Marketing Solutions: Financial Services provides you with direct access to our 380 million members around the world, including more than 33 million finance-minded professionals, as well as valuable data about their preferences and behaviors. Additionally, you will have some of today’s most powerful marketing tools and resources available at your fingertips.

Only with LinkedIn can you connect with the audiences that matter most to your company,

including 3.8 million financial decision makers worldwide. Deliver personalized content and communication when and where they are seeking it - and sharing it - most. In fact, financial decision makers share 59% more content than average active members in the United States.

Expand your reach. Nurture your leads. Measure your results. All within one powerful platform: LinkedIn Marketing Solutions: Financial Services.

Why LinkedIn Marketing Solutions: Financial Services

Products

LinkedIn Network Display

Designed to help you get in front of the right audiences – often – as they

consume information across the Web.

LinkedIn Onsite Display LinkedIn Network Display LinkedIn Sponsored Updates Sponsored InMailLinkedIn Lead Accelerator


LinkedIn Sponsored Updates

Build customer relationships by providing your audience with relevant

content presented as part of the LinkedIn newsfeed, targeting only your

most valuable consumers.



LinkedIn Lead Accelerator

Reach your ultimate goals of increased lead conversions, expanded pipeline contribution and improved customer

acquisition by engaging prospects anywhere online with relevant ads

and content.



LinkedIn Onsite Display

Position your brand to reach more than 380 million professionals worldwide,

including over 33 million finance-minded professionals and more than 3.8 million financial decision makers globally in the premium, high-quality

context of LinkedIn.



Sponsored InMail

40% more financial decision makers check InMail compared to average

active users in the United States. Drive engagement and increase effectiveness with this audience by breaking through

the limitations of traditional email marketing and delivering personalized

messages within the uncluttered LinkedIn Inbox environment.


LinkedIn Onsite Display LinkedIn Network Display LinkedIn Sponsored Updates Sponsored InMailLinkedIn Lead Accelerator LinkedIn Marketing Solutions: Financial Services

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Environment of Opportunity

Member MindsetMembers access LinkedIn in search of content, communication and connectivity. In particular, financial decision makers are 1.2x more active on LinkedIn than the average active member in the United States. LinkedIn Marketing Solutions: Financial Services provides you with the opportunity to connect with these members in meaningful ways by delivering them the finance-related content and resources they are seeking.

Unmatched Subject Matter ExpertiseMembers know that only LinkedIn provides a steady stream of valuable content from Influencers in the finance industry, like Jack Welch, Suze Orman and Bill Gates. And companies know that they can partner with LinkedIn Marketing Solutions: Financial Services to establish trust and build relationships by delivering content to help members achieve financial success.

Member QualityGlobally, more than 380 million people use LinkedIn. That is more than half of the world’s professionals. And more than 200,000 new members join each and every day. These professionals are highly educated, affluent and

influential and they are looking for information. In fact, LinkedIn members are more likely than the general United States population and social media platform users to own financial products like 401(k) accounts, IRAs, stocks, bonds and brokerage accounts1.

Quality EngagementLinkedIn members engage with other members, with content and with brands at incredibly high rates. In fact, average financial decision makers, when compared to average active members in the United States, have 55% more connections and 18% more of them follow companies on LinkedIn. Additionally, LinkedIn reaches 2.8x more business decision makers than other business sites, including Wall Street Journal, Forbes, The New York Times and Financial Times.

LinkedIn reaches 2.8x more business decision makers than other business sites, including Wall Street Journal, Forbes,

The New York Times and Financial Times.

1 “Forrester Research, Inc., North American Consumer Technographics Online Benchmark Survey (Part 1), 2015”.


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Exclusive Marketing Tools

Expanded Reach with Sophisticated TargetingOur powerful tools make it possible to reach the right audiences for your brand at the right time, accelerating their movement through your marketing funnel. Use LinkedIn data to segment retargeting pools and sequence messaging in real time according to members’ behavior within the platform. Target decision makers and influencers directly, using LinkedIn’s ability to track all 1:1 communication among site visitors.

Multi-Channel NurturingLeverage LinkedIn’s abilities to automate lead nurturing across multiple channels. Use our insights to optimize the effectiveness of your content and creative messaging tactics across your marketing efforts. LinkedIn clients consistently see lead conversion rates 2x-3x better than industry standards when they synchronize online display advertising with email nurturing campaigns.

Measure & AnalyzeLinkedIn clients have access to detailed measurement and analytics tools that demonstrate the impact of their marketing efforts. When paired with your existing marketing tools and marketing automation platform, these tools drive more cost-effective lead generation and have a multiplier effect on the dollars that you have already spent to drive site traffic and capture higher quality leads.

reach the right audiences for your brand at the right

time, accelerating their movement through your

marketing funnel.


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LinkedIn Marketing Solutions: Financial Services delivers a comprehensive platform to connect financial services brands with the audiences and issues that matter most. Our targeted full-funnel business development platform provides financial services marketers with unique insights into the preferences, interests and challenges of more than 380 million members, including more than 33 million finance-minded professionals and over 3.8 million financial decision makers. These insights make it possible to build trust with customers and prospects through personal and relevant communication.

As the world’s most powerful publisher of meaningful content, we have partnered with 380 of the top financial services brands worldwide, including 122 clients in the United States to help them build mind share and claim a winning position in the marketplace.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the ways companies hire, market and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has more than 380 million members and has offices around the world.

Learn more about LinkedIn Marketing Solutions: Financial Services

https://business.linkedin.com/marketing-solutions.

world’s most powerful publisher of meaningful content.

Copyright © 2015 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

About LinkedIn Marketing Solutions: Financial Services


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Overview - LinkedIn › ... › lms-financial-services-eng-us.pdf · platform. Target decision...

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