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Linkedin marketing: How to create a super quick and effective B2B social media strategy
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Transcript of Linkedin marketing: How to create a super quick and effective B2B social media strategy
Linkedin: How to create a killer B2B social media strategy
You know how things are easier to achieve if you actually know exactly what it is you’re trying to achieve in the first place?
3. If you can define the business objective that’s most important to you, it’s easy to translate it into a meaningful goal on Linkedin.
Spending even 60 seconds doing this will be more than most and give you a massive advantage! 5. Ask yourself what your business objective is: To
increase brand advocacy; reduce customer churn or shorten the length of the sales cycle, for example.
6. And use this to guide where you focus your activity on Linkedin! 7. If you want to reduce customer churn, you could create a group for existing customers where you can unveil regular special offers!
If you want to build your brand, you might focus purely on increasing the size of your network. If you want to improve sales calls, you might use it purely as a pre-‐call information resource to warm the calls up.
9. If you quickly translate your main business objective into a B2B social media specific action, you’ll be streets ahead!
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4. 8.
Helping you get more leads from Linkedin in 3 easy steps W: tommallens.com E: [email protected]
T: 01926 678 920 M: 07917 005 938 @TomMallens
The same is true for your B2B sales & marketing efforts on Linkedin (& other platforms).