LinkedIn for Good
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Transcript of LinkedIn for Good
Agenda
Who we are / what we do
Nonprofits on LinkedIn
The ‘Volunteer Marketplace’
LinkedIn basics for social sector professionals + organizations
Posting to the Volunteer Marketplace
Q & (hopefully) A
Our members = charitable with treasure + talent
http://mashable.com/2014/09/18/social-media-charity/
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Millio
ns
The Volunteer Gap
4.3M
30K
Mill
ions
The Volunteer Gap: Data Points
• Members who want to use their skills for good:
• 4.253 million+ WW (with no promotion!)
• 190K in Brazil; 315K in India; 65K in Mexico
• 82% say they want to volunteer; 78% want a board seat
• Opportunities we can serve them:
• ~30-35K (close to the existing addressable market of
currently scoped skilled volunteer positions)
• 92% of nonprofits say they want to use skilled volunteers
• Only 6% actually are
• Volunteers = more inclined to donate; to donate larger sums
1. Complete your LinkedIn profile
2. Connect with existing board members and more
3. Establish your nonprofit’s LinkedIn Company Page
3 things to do TODAY!
Profile picture
Summary & skill set
Education
Volunteer Experience
& Causes
Detailed work
experience for at least
3 recent positions
Step 1: Improve your LinkedIn Profile
Your Connections
Your 3rd degree Connections
Your 2nd degree Connections
Connect with…
Board members
Staff
Donors
Volunteers
Out of Network
YOU
OON
Step 2: Connect with Staff (+ Former Staff),
Board Members, Supporters, Partners
1. Create your nonprofit’s company page
2. Add an image, logo & short description
3. Encourage your board members & supporters
to follow you
4. Use updates to communicate with your board
members & supporters (including former/current staff)
Over 200K
nonprofits have
company pages
on LinkedIn
Step 3: Establish your Company Page
Advanced Search
The key to finding great talent! Once you build your profile and begin
building your network, LinkedIn provides an easy to use search tool
that lets you find and connect with the right individuals.
Basic Facets
Location
Title
Education
Company
Industry
Advanced Facets
Groups
Years of Experience
Job Function
Company Size
And more…
Making the right match with LinkedIn Premium
1. Search with Premium facets and enhanced profile visibility
2. Reach potential matches by connecting via InMail, Introductions
3. Assess potential fit using profile data and network information
Top 3 InMail Tips
1. Target, target, target. Look for members who:– Seem engaged on LinkedIn (full profiles, sharing content, etc)
– Indicate some interest in nonprofit world (skills, volunteer experience, etc)
– Have commonalities with you / other leadership members
2. Make the first InMail short, personal and actionable. – Less effective: I’d like to connect with you on LinkedIn to talk to you
about an idea
– More effective: I am writing to see if you are open to a conversation about joining a local school board. From LinkedIn, I see that we both know Bob Brown, Eliza Bennett and that you are passionate about education reform. Let me know if you have 15 minutes for a chat.
3. Communicate a point of difference.– Less effective: ‘a local school board’
– More effective: ‘the board of our school, which is piloting a new model for digital learning’
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