Good LinkedIn, Weak LinkedIn

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    01-Nov-2014
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Take a look at our updated eBook on what makes a good LinkedIn profile.

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  • 1. Want to know how tomake a difference to yourpersonal onl emarketing?This document has been constructed to showyou the advantages of a good LinkedIn profileand gives you hints and tips on how tostand out from the rest...AND BE NOTICED.Lets begin >> PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • 2. Are you credible?It is fair to say that nowadays no credible job seeker can afford to be without a decentLinkedIn profile. A good LinkedIn profile adds credibility to your professional reputation,whereas a poor LinkedIn profile can mean that a recruiter, or possible new business contact,overlooks you, in turn for somebody who stands out more.Here, we look at some of the pitfalls of LinkedIn and show you how you can improve yourpresence and profile online. We take as an example the profile of Matthew Smith, thecandidate whose CV we looked at in our guide, Good CV, Weak CV.Contents EXAMPLESWhy LinkedIn? Weak ProleThe bits you dont see Good ProleYour PhotoThe Weak ProleThe Good Prole PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • 3. Why Linked ?The use of the web in recruitment is growing. LinkedIn, which has always human resources and recruiting professionals in the US and found thatpromoted itself as the professional network, has purposefully started to 92% will recruit from social networks and more than 70% havepromote its use as a tool for recruiters and hiring managers. successfully hired a candidate through social media. LinkedIn leads the way in recruiting with 93% of those surveyed using the network. SocialFaced with a new role to recruit to and maybe without an obvious networks are ranked top alongside referrals and direct sourcing as beingcandidate for the job, which recruiter wouldnt be attracted to a ready- the best external sources for quality candidates.made database of millions of names? If you are appropriate for the rolethey are recruiting for, wouldnt it be great if the recruiter found you We can only speculate on how far the rest of the worldand dropped you a line? is behind the US on this. But with this evidence, can you afford not to have an outstanding LinkedIn profile?If the rest of the world follows the US, your social media presence willbecome even more important in securing your next role. The JobviteSocial Recruiting Survey 2012 received responses from over 1,000Contents EXAMPLESWhy LinkedIn? Weak ProleThe bits you dont see Good ProleYour PhotoThe Weak ProleThe Good Prole PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • 4. The bits you dont seeBefore we start, a word on settings. The bottom line is you have to bevisible. Of course, not everyone is comfortable with having a publicprofile on the web but remember that if LinkedIn is going to be aneffective tool in your job hunt, recruiters have to be able to find you.So ensure: Your full name is visible Your photo can be seen by everyone You can be easily contacted by emailContents EXAMPLESWhy LinkedIn? Weak ProleThe bits you dont see Good ProleYour PhotoThe Weak ProleThe Good Prole PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • 5. Your PhotoRemember LinkedIn is a business network. So look like you meanbusiness in your photo. No holiday photos, no party photos: it needs tobe a good quality head and shoulders photo of you, preferably in a suit.People will make judgements based on the photo and peopleexpect to see it (or they might think youre hiding something).Not having one is not an option.Contents EXAMPLESWhy LinkedIn? Weak ProleThe bits you dont see Good ProleYour PhotoThe Weak ProleThe Good Prole PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • 6. The Weak ProleWould you believe the sample we give here is considered Expert and scale of his roles or of the companies that hes worked for. In short, itaccording to LinkedIn? LinkedIn itself only measures how much is not clear what he can offer an employer. The profile has evidently beeninformation you supply it with, not the quality of it. thrown together in a hurry and with little care.Many profiles on LinkedIn look a bit like this. All it took was following the On top of that, Matthew isnt making the most of LinkedIn, which isprompts you are given to add information as you set it up. There is little heavily optimised for searches. His professional headline (Managingin here which would make it easy for a recruiter to find Matthew. Still Director) means people will find him if they are searching for a Managingless is there much to hold their attention if he does appear on a search. Director but they might miss him for roles within his professional specialisms which he might be well-suited to; and hes not in many groups.What is worse, it looks tired. Little thought has gone into the summary Group membership can demonstrate shared interest in a particular fieldor into the descriptions of the different roles. There are mistakes and and so allow you to be found through that route. Some groups also postthere is jargon. What it lacks is an engaging description of what the job vacancies too and, if youre not a member, theres a strong chance thatperson does and what he has achieved. We have no idea as to the scope youll also miss out on these.Contents EXAMPLESWhy LinkedIn? Weak Prole Click toView Weak Prole ExampleThe bits you dont see Good ProleYour PhotoThe Weak ProleThe Good Prole PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • 7. The Weak Prole - Example 1 of 401 Matthews professional headline doesnt tell us what industry hes in. This will make him 01 hard to find. 0202 Poor photo you cant really see the 03 subject and I bet he wouldnt use this on a company website. Also, it is too small.03 This is an abbreviation. Others might not know what this means.04 You wouldnt get a clear idea from this what he really wants to do and what he can do.05 Typing error.06 Lets hope he remembers to update the number of years regularly. Click toView Next Page 04 06 05Contents EXAMPLESWhy LinkedIn? Weak ProleThe bits you dont see Good ProleYour PhotoThe Weak ProleThe Good Prole PERSONAL CAREER ADVOCATES R RICHMOND