Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals with LinkedIn
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linkedIn Part 1
Transcript of linkedIn - The Slanted Lenstheslantedlens.com/wp-content/uploads/2014/09/Linkedin-Lesson-Pa… ·...
linkedIn Part 1
Hello LinkedIn
Not Your Silver Bullet.
Solo Sport?
A feeling. A warm memory. A spark of inspiration.
Team Sport
01 Goals
02 Tools
03 Action Plan
Goals
What Is It…
Good For?
Good For…
Content Promotion
Partnerships
Branding - Company - Personal
Lead Generation
Good For…
Buyer Persona
Tools
A feeling. A warm memory. A spark of inspiration.
The Profile
A feeling. A warm memory. A spark of inspiration.
The Profile
A feeling. A warm memory. A spark of inspiration.
The Profile
A feeling. A warm memory. A spark of inspiration.
Use Media
Your Contacts
All About Circles
Outside Network
2nd
3rd
1st
Company Page
Company Page
Groups!
The Search
Action Time
Time
Set Your
A feeling. A warm memory. A spark of inspiration.
Start with Profile
A feeling. A warm memory. A spark of inspiration.
Use Media
Give & Receive
Recommendations
Pull Out the Business Cards
Add Contacts
Pull Out the Business Cards
Customize the Invite
Pull Out the Business Cards
Group Stats
The Search
Remember Goals
Content Promotion
Partnerships
Branding - Company - Personal
Lead Generation
Be Consistent
Social Selling
01 Connection 02
Build Trust
03 Provide Value
Thanks!
Outline 1. Goals
1. Branding co/person 2. Content promo9on 3. Leads gen and nurturing 4. Partnership 5. Industry monitoring
2. Tools: 1. Profile – headshot, clear headline, use media, show the
story 2. Contacts 3. Company page 4. Groups 5. Search
3. Ac9on Plan 1. Set a 9me 2. Start with profile
1. Image, headline, posi9on info – only relevant items,
2. Use media to highlight 3. Ask for recs
3. Add connec9ons 1. Customize text
4. Group 1. Relevant to clients 2. Check client profile/contacts profile 3. View, lurk, evaluate if best for you 4. Par9cipate, share non-‐promo9onal 5. Invite to meet via linkedin
4. Branding 1. What is your goal?
1. What are you? 2. Online consistency 3. Status updates/twiVer/blog feeds 4. Include on biz card/email signature/blog post
5. Lead Gen 1. Search 2. Group par9cipa9on
