LinkedIn for Sales Enablement

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LinkedIn Stats

• 55 Million members in over 200 countries

• A new member joins LinkedIn every second

• Half of LinkedIn members are outside of the U.S.

• Executives from all Fortune 500 companies are LinkedIn members

LinkedIn Settings: A Ton of Options

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1. Login to LinkedIn2. Hit “Settings” on top right corner

LinkedIn Settings: Can You Be Found Easily?

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What do people find if they only remember your name?

LinkedIn Settings: Make It Easy To Connect

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Don’t make it hard for people to connect with you

LinkedIn Profile: Be Consistent

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1. Login to LinkedIn2. Hit “Profile”3. Go to “Summary”4. Click “Edit”5. Make the first paragraph of your profile

summary about BreakingPoint and what we offer*

*Subject to change when messaging is complete

LinkedIn Profile: Top Level

• Add the company name to your title

• Include a photo

• Use your status updates

• List BreakingPoint Sites

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LinkedIn Apps: Be a Resource, Not a Resume

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1.Login to LinkedIn2.Hit “Profile”3.Underneath “Summary”4.Click “Add Application”

LinkedIn Apps: SlideShare

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Create your own account at SlideShare.com or simply tie your LinkedIn account to BreakingPoint.

The latest presentations

The latest documents

LinkedIn Apps: Events

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• List BreakingPoint Events• List Industry Events• Find Industry Events

Go where your prospects are going

LinkedIn Apps: BlogLink

• Import BreakingPoint blog or any other RSS Feed:– www.breakingpoint.com/com

munity/rss– www.breakingpointsystems.co

m/news/press-releases/RSS– www.twitter.com/statuses/

user_timeline/14399906.rss

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LinkedIn Prospecting: Find Groups

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LinkedIn Prospecting: Find People

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LinkedIn Prospecting: Engagement Guidelines

• Be a resource.• Don’t interrupt.• Connect after meeting:

– Events– Meetings– Email Conversations

• Be current• Update LinkedIn “like” services you use

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