LinkedIn Course

@KareemSamara

Build your Professional Identity

Business Oriented Social Networking Site.

The Biggest In The World.

Search & Connect.

NOT Job Search Site, BUT Often Used That Way.

What is Linkedin?

Understand it

Why Linkedin?

Brand & Position Yourself.

Discover new business and professional opportunities.

Largest business & professional Social Network.

+200 Million Members.

2 new member every second .

11th Most Traffic Website.

Global Network, with local reach.

Communicate with decision makers & Influential people.

Stay in touch VS Make useful contact.

Be entertained VS Keep up to date for your career.

Kill time VS Search for opportunities.

Share content VS Maintain professional identity.

Personal Professional

Spent Time Invest Time

VS

Before implementation

Goal

What is your primary GOAL on LinkedIn ?

• Attract Business clients.

• Hire people.

• Get better job.

• Stay connected & Communicate with them.

• Expand your network.

• Classmates, Alumni & Colleagues.

• To introduce you to your prospect person.

• Customer: to generate leads and drive sales.

• Influencers: to build a reputation with them.

Who do you want to connect with? & Why?

Finding your career passion

Profile

• Your profile is the hub of all your activities.

So:

- It Must be Completed.

- It should build: 1. credibility. 2. trust.

• It’s essential for LinkedIn search.

• Good for your presence on the search engine.

Why you need a great profile?

Optimizing your Profile

Profile

view

Search

view

Groups

view

The First Impression

How to build your identity on Linkedin?

Professional Photo.

How can you help them “Title”.

Keywords “Current & Past job”.

Establish credibility “Education+ Experience”.

Build trust “Connection”.

Recommendations & Endorsement.

Customize URL.

Tell your story in 60 second. “or less”

• What do you do?

• What problem do you solve?

• How are you different?

• Why should I care?

• What do you want me to do next- call to action?

Ex.: Profile

Fill Experience, Education & Activities Sections “with details”.

Designs! Videos!

Pics! Docs & Slides! Sound!

Enhance your profile

Two most popular activities on linkedin are:

1. Search. 2. Profile view.

4.2 billion Professionally-oriented searched in 2011.

5.7 billion Professionally-oriented searched in 2012.

How to appear on those searches?

Keywords

Why Keyword is important?

What keywords do you want to rank for?.....

Brainstorm.

Ask your co-workers.

Ask your customer.

Ask your competitor.

Ask linkedin.

STOP.. Don’t stuff your profile with keywords

Network

How Linkedin Works?

Your Friends’ Friends

Your Friends

Your Friends’ Friends’ Friends

Importance of Networking

How to grow your network on Linkedin?

You contact “Add” them.

They contact you:

Your “off LinkedIn” activities.

They found you via search.

They see your activity on groups.

Recommendation from LinkedIn member (Connections).

You contact “Add” them.

E-Mail

Alumni & Classmate. (Live – Work – Do)!

Colleagues.

People You May Know.

Your Connections’ Network.

Advanced Search.

Who’s Looking at You.

Join Groups.

Groups

How to categorize your 50 Group?

Job – Industry – Customer

How to choose the best 50 Group?

Number of Member

Demographic

Group activities

Communication

Message

Share updates

Like & Comment

Other Channels

Jobs

How to search for a Job?

Keyword & Title

Company

Country

Student Jobs

Saved & Alert Search

Stream

Listen to Your Network - Your Stream

Updates you see on your home page.

Hidden Activities

The frequency of the email.

Views of this profile also view

Add Value to your Network

Share relevant content:

News, Articles, Videos. (about your industry!)

LinkedIn Today.

Tips, how to.

Questions.

Events.

Jobs.

Privacy

Profile settings:

Turn on/off your activity.

Who can see your feeds?

What others see when viewed your profile?

Who can see your connection?

Top Tips

Make time.

Get noticed.

Reach out.

Spread the word.

Get into groups.

Follow companies.

Persist (without pestering).

Common Mistakes

You have an incomplete profile.

You're not building out your connections!

You don't belong to the right groups!

You always ask for favors.

You used to send mass emails.

You only use it if you need a job!!!!!!

One More Thing

Its not about what you know, Its about who you know

Thanks@KareemSamara

Me@KareemSamara.comFacebook.com/SBKits