Crash Course: Free vs. Paid Hiring Tools on LinkedIn [Webcast]

Crash Course:

Free vs. Paid

Hiring Tools on LinkedIn

January 28, 2016

Welcome to

“Free vs. Paid Hiring Tools on LinkedIn”

The webcast will start momentarily.

Grow your business with

LinkedIn Talent Solutions

Request a demo

bit.ly/contacttalentsolutions

ADVERTISE your open jobs

With

Work With Us Ads

2

BUILD your brand

with

Career Pages

3

MATCH your Jobs

with

Job Slots

4

FIND top candidates

With

Recruiter

1

Nisa Qais

Talent Solutions Consultant

Linkedin.com/in/nisaqais

Suzanne Tran

Sr. Marketing Manager

Linkedin.com/in/suztran

Hi! It’s nice to meet you.

! This presentation will only show product snapshots.

Contact us for a live demo.

855-655-5653


6

Professionals use LinkedIn to…

Identity Build a

Professional identity

Network Connect with

professionals globally

Knowledge Consume or publish

professional content

Paid (premium) tools to

Sell Hire Market

• Find top candidates, faster

• Contact qualified candidates directly

• Build relationships with prospective

hires

Talent Solutions

• Engage audience with relevant

content and advertisements

• Send highly visible marketing InMail

campaigns

• Leverage marketing insights to

inform your marketing strategy

Marketing Solutions

• Find leads & accounts in your

target market

• Get real-time insights for warm

outreach

• Build trusted relationships with

customers & prospects

Sales Solutions

Today’s focus is

Hire Leveraging free tools & Talent

Solutions




hires

Today’s focus is

Hire Leveraging free tools & Talent

Solutions




hires

Hiring

Managers

Talent

Pros

① Grow Team

62% SMBs expect hiring

volumes to increase in 2016

② Build Brand

72% SMBs say employer

brand has significant impact

hiring great talent

* 2016 Global Recruiting Trends

2016 SMB expectations

2016 Recruiting Challenges

Q: What are your company's biggest obstacles to attracting the best talent?

24%

26%

38%

43%

46%

Finding candidates in high-demand talent pools

Compensation

Competition

Lack of awareness or interest in employer brand

Job location

Top SMB recruitment challenges

1

2

3

4

5

Companies with a strong employer brand

50%

Attract more talent

More qualified

applicants with a strong

talent brand

1-2x

Hire faster

Faster time to hire

compared to weak

brands

50%

Lower cost per hire

Decrease in hiring

spend compared to

weak brands

Members are 61% more likely to share your information as a result of following your company

* LinkedIn research, 2013

Free vs. paid:

Building a brand

You &

Company Connections Candidates

Customers

Your

Brand

• Articles

• Videos

• Images / photos

• Presentations

• Blog posts

• Infographics

• Guides

• Reviews

• Lists

• How-tos

• eBooks

• Case studies

• Podcasts

• Research / data

• Tip sheets

• Product info

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

SlideShare

Company Page Build a presence for your business on LinkedIn

Resources

① Create a Company Page

bit.ly/createacompanypage

② Optimize your Company Page

bit.ly/companypagetips

Benefits

① Tells your company story

② Engages followers

③ Share career opportunities

④ Builds credibility and trust

⑤ Creates a strong brand

Free

Create

Company Page Post

Status Updates Start

LinkedIn Group Post

Pulse Create

SlideShare

Company Page Build a presence for your business on LinkedIn

Resources

① Create a Company Page

bit.ly/createacompanypage

② Optimize your Company Page

bit.ly/companypagetips

Benefits

① Tells your company story

② Engages followers

③ Share career opportunities

④ Builds credibility and trust


Paid

Premium Features

① Active Sponsored Update From your Company Page, you can share

specific content with a targeted audience and

reach more people and attract more followers.

② Create Career Page Enhance your Company Page and strengthen

your employer brand, and attract top talent with

dynamic content based on candidate profiles.

To get started, speak with a LinkedIn representative:


Free

1

2

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

Status Updates to Sponsored Updates Strong brands engage their audience with diverse content

Tips

① Post regularly

• 20% of followers are typically reached with one

status update.

• Companies that post 20 times a month, on

average, reach 60% of their followers with 1 or

more updates

Benefits

① Directly engage your audience

② Expand business visibility

③ Share company updates

④ Builds more connections


Free

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

Status Updates to Sponsored Updates Strong brands engage their audience with diverse content

Tips

① Post regularly

• 20% of followers are typically reached with one

status update.

• Companies that post 20 times a month, on

average, reach 60% of their followers with 1 or

more updates

Benefits

① Directly engage your audience

② Expand business visibility

③ Share company updates

④ Builds more connections


Free Paid

Premium Features

① Active Sponsored Update From your Company Page, you can share

specific content with a targeted audience and

reach more people and attract more followers.

• Enhance post visibility

• Highlight post as “Sponsored”

To get started, speak with a LinkedIn representative:


Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

LinkedIn Groups Fast-track your company’s reputation as an industry leader

Resources

① Start a Group

linkedin.com/groups/

② Learn more about Groups

bit.ly/linkedingroups101

③ Get the guide

http://bit.ly/groupsguide

Benefits

① Create a new community

② Attract thousands of like-minded

③ Increases awareness & engagement

④ Drives traffic and leads


Free

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

4x more profile views

from out-of-

network

85 new conversations

per minute

Pulse Publish personalized daily news to the right audience

Resources

① Download the app

Visit the App Store or Android Play Store

② Visit Pulse

bit.ly/visitpulse

Benefits

① 380+ million professionals

② Delivers your content to relevant

contacts via recommendations

③ Greater visibility with alerts

④ Builds a strong brand

Free

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

SlideShare Discover, share, and present presentations and infographics

Resources

① Learn more

bit.ly/slideshareforsmbs

② Get started

SlideShare.com

Benefits

① Reach 70+ million professionals

② Additional outlet to build thought

leadership

③ Traffic and lead generator

④ Builds a strong brand

Free

Suzanne Tran

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

Summary

Free & paid hiring tools

You &

Company Candidate

Connections

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

SlideShare

+

Request a demo and further explore Talent Solutions


Summary


You &

Company

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Work With Us Ads Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles

Advertising

Work With Us Ads Build

Career Page

Post Jobs on

Job Slots Sourcing candidates

Recruiter

1 2

3

Get seen when candidates research or connect with

one of your employees.

Reach passive talent based on action

Displaying personalized job ads to every viewer. 50x higher click-through rate compared to traditional

ads, driving interested professionals to your jobs,

Career Page, and other destinations

Feature your most relevant jobs Strengthen your talent pipeline

Work With Us Ads Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles

Advertising

Work With Us Ads Build

Career Page

Post Jobs on


Recruiter

Ideas: Market your job on…

① Company page – Company Update

② Employee profiles – Status Updates

③ Groups – Open Jobs posting

No Free Ads

Summary


You &

Company

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Career Pages Personalized experience just for candidates

Advertising

Work With Us Ads

Paid: Career Page Free: Company Page

Post Jobs on


Recruiter Build

Career Page

1

1

Acme

ACME

Founded in 2003, ACME is the largest mobile phone device manufacturing company,

headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers

and is a Fortune 500 company.

With over

Career Pages Personalized experience just for candidates

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

2

3

4

Use LinkedIn data to personalize your audience's

experience based on who they are, what they do, and

more.

Personalized for your audience Bring your employer brand to life Get your jobs out to more people

Let your employees tell the story of your company culture,

business, or who you’re looking for in video testimonials.

Feature your job posts right where interested prospects

can find them — on your company’s Career Pages.

Summary


You &

Company

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Job Slots vs. Job Posts Post your job and automatically recommend the right job to the right candidate

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

Job Posts

Job Slot Job Post

Promote unlimited jobs in 1 “slot” for any

amount of time within 12 months. Unlimited

edits and interchangeable jobs.

Promotes just 1-job posting with minimal

modifications. Post for 30-days.

Posting time Up to 12 months 30 days

Interchangeable jobs posting X

Data ownership (personal vs. company account)

X

Cost $1500 / Job Slot (more cost efficient)

$200 - $500 / Job Post

Post your job and automatically recommend the right job to the right candidate

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

Target top candidates Harness all the power of LinkedIn’s data to promote your

jobs to just the right candidates.

Feature Jobs on homepage Attract new prospects with personalized job postings

qualified candidates will see right on their homepages.

Feature Jobs on Career Page Get the word out about great new jobs on your company’s

Career Page so prospects can easily find your jobs.

Job Slots and Posts

Post your job and automatically recommend the right job to the right candidate

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

Feature Jobs on Jobs homepage Get the word out about great new jobs on your

company’s Career Page so prospects can easily find

their way to you.

Reach candidates in their inbox Want to take your job posts further? Amplify your reach

by contacting the right candidates right in their inbox.

Promote Jobs in LinkedIn Search App Then, get the visibility you need in the LinkedIn Job

Search App - so you’re sure to be seen by candidates

who are actively searching for jobs.

Job Slots and Posts

Summary


You &

Company

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

LinkedIn Free LinkedIn Recruiter

Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders

Search LinkedIn profiles

Search other members on LinkedIn

• Limited profile views for extended network up

to 3rd-degree connections

• Access up to 3rd degree connections

• Unlimited profile views of extended LinkedIn network

• Access to all 400M+ members

Zero in on top talent with advanced filters

Premium filters allow you to search by seniority, company size,

years of experience and much more

Basic filters 20+ Premium search filters, including talent-specific filters

plus Search Insights

Contact anyone directly with InMail messages

Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month

Add Projects

Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.

Who’s viewed your profile

Discover professional opportunities, business deals, and possible

new ventures

See the last 5 people who viewed your profile in the

last 90 days

See all the people who viewed your profile in the last 90

days

Customer service and support Basic online Dedicated enterprise support and training

Templates & bulk messages

Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once

Set up search alerts to find new candidates

Save searches and get email alerts when new profiles match your

search criteria

Not available 50 alerts daily

Request introductions

Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests

Open profile

Allow anyone to contact you on LinkedIn

Limited profile, only those in your network can

contact you Open Profile, any LinkedIn member can contact you

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

















Add Projects




new ventures


last 90 days


days






search criteria




Open profile




1

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

















Add Projects




new ventures


last 90 days


days






search criteria




Open profile




1

2

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

















Add Projects




new ventures


last 90 days


days






search criteria




Open profile




1

2

3

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

















Add Projects




new ventures


last 90 days


days






search criteria




Open profile




1

2

3

4

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

Advertising

Work With Us Ads

Post Jobs on

Job Slots Build

Career Page

Search limitations Gain access to more search results

Paid Free

Sourcing candidates

Recruiter

Advertising

Work With Us Ads

Post Jobs on

Job Slots Build

Career Page

Zero in on top candidates Apply search filters to cut through to the best

Paid Free

Sourcing candidates

Recruiter

Advertising

Work With Us Ads

Post Jobs on

Job Slots Build

Career Page

Contact candidates with InMail messages Reach out to professionals with no introduction or contact info required

Free Paid

150 InMails / mo. + mass mail + templates 1st degree connections only

Patrick smith

Katy Homanick

Lou Binder

Followers are 2x more likely to respond to an InMail

2x

Sourcing candidates

Recruiter

Advertising

Work With Us Ads

Post Jobs on

Job Slots Build

Career Page

Manage your jobs and organize candidates Keep tabs on your activity for different open jobs with the Projects feature

Your clipboard keeps you from losing track

of candidates.

Save search results to your clipboard, or a

project from the search results list

Summary activities reports shows who you’ve

messaged, saved searches and profiles, and

more.

Sourcing candidates

Recruiter

Summary


You &

Company

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Let’s connect!

LinkedIn Talent Solutions offers a full suite of tools to

help you find, attract, and hire top candidates. Contact

us to learn more.

Call

855-655-5653

or visit


Nisa Qais

Talent Solutions Consultant

Linkedin.com/in/nisaqais

Crash Course: Free vs. Paid Hiring Tools on LinkedIn [Webcast]

Recruiting & HR

Transcript of Crash Course: Free vs. Paid Hiring Tools on LinkedIn [Webcast]