LinkedIn Changes for 2017Donna Shannon

President and Career CoachPersonal Touch Career Services

720-452-3400

The Personal Touch: what we do• Our Mission: To help job seekers of all levels achieve their

employment goals through solid, practical advice and services Resumes Interview coaching Job search strategy development Group classes “Using LinkedIn to Get a Job Without Going Crazy” on

Udemy.com: https://www.udemy.com/using-linkedin-to-get-a-job/

Get a Job Without Going Crazy book

WELCOME TO THE NEW WORLD

What happened?

• LinkedIn announced on Jan 19, 2017, that new desktop version is biggest change since the site’s inception

• Designed to be:– In line with the app– Simpler navigation– More intuitive usage

In reality…

• More functions are hidden• Need to dig through or click on seemingly unrelated areas• Many popular features were eliminated• Less functionality on free accounts

Areas of Change

• Home screen navigation• Profiles• Searching• Network Management• Jobs

THE NEW HOME SCREEN

Classic View

New Home Page

What the icons mean

How well am I doing?• Pay attention to profile views and views on posts

Everyone gets to see the past 90 days - unless… you chose to not reveal your own profile information on your free account

All about “Me”• Can click to view or edit your

profile• HERE is where privacy settings

are • Can actually find the Help Center

Make it “Work”• HERE are your Groups!• ProFinder is a service to

engage with professionals for contracts or special projects – anyone can join

PROFILE CHANGES

Sweeping changes• Everyone (including you) will have to click on “See More” to

view your full summary or details for work history that is NOT the current job

• Your most recent articles, activity, and posts are visible on your profile

• Sections now subdivided into 3 categories: Background, Skills, and Accomplishments

Make an impact• Since only the first few sentences are seen without clicking,

they must be awesome attention-grabbers.

Chopped Experience?• Current or most recent job shows all

the details• All of your work history is there AND

is still searchable on LinkedIn• However, viewers need to commit to

the click to see the additional details

• (By the way, if someone downloads the PDF, they DO get all of the details.)

Adding new sections

• No more pretty “tiles” to click

• Look for the bar on the right

• Categories condensed

That’s an Accomplishment?These include:• Publications• Certifications• Courses• Projects• Honors & Awards• Patents• Test Scores• Organizations• Languages

• (scroll to see them all)

SEARCHING: WHERE DID EVERYBODY GO?

Major changes (and complaints)• One of the biggest loss of functionality – NO MORE Advanced

search features• NOW funneled through Boolean search terms• Some filters available– But previously common ones are now on Premium accounts only

Starting a search

• Everything starts from the same search box• Hit “enter” to get the different categories

BIG tip: Boolean searches

Search Filters• Click on “down” arrows to see all the

features• Not as precise as the old Advanced

Search• Can save these search parameters• If you want more filters, you must pay

more

MANAGING YOUR NETWORK

Where’s my friends?

My NetworkCentral hub for:1. Received invitations2. Existing connections3. Importing contacts4. Suggested “People you may

know”

My Network• Hey! Where’s the

pending invitations I sent?

Invitations I sent• Need to look at the person’s PROFILE to see it – no more

listing of all the invites I sent

Finding a specific person• Default: Recently added• Drop-down allows it to be sorted

by first or last name• The “search connections” creates

a SEARCH and takes you to that screen…

Hey! Where did the network notices go?

• LinkedIn used to prompt you to reach out to people on work anniversaries, birthdays, or job changes

• Used to be on Home screen and Connections page• Now….

Check your Notifications

JOB POSTINGS

Recruiter growth on LinkedIn

• 94% of recruiters are active on LinkedIn• Only 36% of job seekers are fully engaged on the site• 48% of recruiters use LinkedIn as their only social media

outlet• 40% of job seekers use the mobile app

LinkedIn implemented lots of changes for recruiters to encourage heavier usage

The latest trick

• It is possible to let recruiters know you are looking without notifying your current employer– HOWEVER, they make no guarantees!

• Dive into your preferences on the Jobs tab…

Preferences, screen 1Be sure to point out:• Desired locations• Experience level• Industries• Company size

Preferences, screen 2DON’T stop scrolling!Next options:• The “discreet” notification to make

you show up in more recruiter searches

• Define the type of job• Add a personal introduction – this is

different from your summary and specific to job searching

• SHARE your profile:• Syncs up LinkedIn with external

job applications to automatically send your profile with the application

Features hiding in plain sight• Not new, but harder to see• Make full use of Job Alerts• Review jobs you saved or applied to

Creating a job alert• Start search as normal• Play with filters and terms to perfect results• Click on “Create search alert”

Managing alerts• Click on “manage alerts” from any job

searching screen• (look out – they are small)• Revise how often sent or even delete• Need different search terms? Set up

different alerts

QUESTIONS?

Mastering the new website• Dive into icons to understand ALL the features• Make the first line of your profile a strong branding

statement • Use Boolean search terms and filters• Find your friends and stay in touch• Use the Open job search to get in front of recruiters

NEW online class

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The Personal Touch Career Services

Donna Shannon, President & CEO

https://PersonalTouchCareerServices.comdonna@PersonalTouchCareerServices.com720-452-3400

www.LinkedIn.com/donnashannonTwitter: @DLShannonNetworking Groups on Meetup.com (Denver/

Lakewood area):The Brown Bag Job Search Group