LinkedIn Basics

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LinkedIn 101:

Creating and Using Your Social Network

Business Women’s Round Table

June 18, 2009



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• Introduction• Objectives• Why Use LinkedIn?• Ways to Use LinkedIn• Questions

Agenda



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Why Use LinkedIn?“The average number of LinkedIn connections for people who work at Google is forty-seven.

The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need.

People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.

All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.”

-- Guy Kawasaki http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0IcOuG3EF&D



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Objectives of this Session

• Enhanced knowledge of why LinkedIn, and social networks are important

• Learn ways to use LinkedIn, rather than just “being there”

• Begin thinking about the creation of a plan for developing and using your network, strategically and effectively



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What is LinkedIn?

• A business-oriented social networking site• An interconnected network of professionals in more than

170 industries and 200 countries• The average age of the LinkedIn user is 41• Average salary is $110,000• Men and the 24-35 year-old demographic are more

likely to use LinkedIn



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Latest LinkedIn Facts:

• LinkedIn has over 41 million members in over 200 countries and territories around the world.

• A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

• Executives from all Fortune 500 companies are LinkedIn members.



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Find a New, (or Better) Job

• It is who you know• Make your resume easily searchable• Ask for introductions• Request endorsements and offer them to others• Keep your name top-of-mind with connectors and

people who may be hiring



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LinkedIn in Plain English



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Ways to Use LinkedIn

• Increase your visibility– By adding connections, you increase the likelihood

that people will see your profile first when they’re searching for someone to hire or do business with

– In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust



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• Increase your ability to connect– Include past companies, affiliations, interests and education– Add your LinkedIn profile link to e-mail signatures and online

profiles

– e.g., http://www.linkedin.com/in/marijeanjaggers • Bump up your Google juice

– Allow search engines to index your LinkedIn profile • Create a public profile and select “full view”• If you’re not a blogger, or do not have a Web site, use your

customized LinkedIn URL (see mine above) when you comment on blogs or online articles



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• Perform a reference check– Does LinkedIn profile match resume?– Does the candidate have recommendations? Have they given any?

• Ask for advice or referrals– Answers section can be a wealth of information and resources for your

industry or your career path– Increase your credibility in your field and demonstrate your thought

leadership by replying to questions related to your industry, or to which you can respond intelligently



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Prospects: Local Company Search



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LinkedIn Connection Example

• Find people you know in targeted companies



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Good Invitation to Connect

As you may know, I resigned my position as [TITLE & COMPANY]. It was a rich experience and I value the privilege of access to a very high level of thought leadership during my years there.

Recently, I have begun to work with the [COMPANY] to [DETAILS OF JOB AND INDUSTRY] Using “best practice” as a baseline, we are looking at regional, national and international models that use an integrated approach to create successful outcomes.

As I value our relationship and appreciate the depth of experience you bring to your profession, please join my network so we can stay in touch on this and more.

Warm regards,



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Steps to Take

• Today – upload your e-mail contacts from all sources• Today – get your profile to 100% by completing all of your

information and adding a photo• Next week – write a recommendation for a colleague, partner or

friend (and hope they return the favor• Next week – create a schedule for yourself to ask one new person

a week for a recommendation• Going forward, each time you get a new contact’s card, enter them

in• Each week, spend about 10 minutes researching new, desired

contacts or prospect companies• When necessary, UPDATE your profile and keep it current



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Questions?

Thank You!

Marijean Jaggers

[email protected]

www.standingpr.com

LinkedIn Basics

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