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Citigate Dewe Rogerson Outline Cleantech credentials

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Citigate Dewe Rogerson

Outline Cleantech credentials

Citigate Dewe Rogerson (CDR) overview

Consistently ranked in the top three financial communications firms globally– Top 2 European IR consultancy, ranked best IR amongst PR firms– No. 1 Global PR adviser in private equity transactions– Top 3 financial PR advisers in UK, US and Europe– Advisor to AIM listed May Gurney: Winner ‘Best Communications’ at AIM awards 2008 and 2009– London headquarters, offices in major financial centres throughout Europe, US and Australasia

Specialists in financial and corporate communications consultancy including:– IPOs and all other capital market activities - cross-border and domestic – M&A, demergers, restructurings – Investor relations – equity and debt– Crisis and issues management, not just locally but globally – Corporate reputation and positioning– Litigation support

Recognised global leader in international share offer marketing and communications– over 230 share offers across 40 countries– US$ 500 billion in proceeds since 1987– longstanding working relationships with international banks and advisers in local markets– unmatched deal experience - we know the offer environment and how to deliver success

Part of the Huntsworth Group listed on the London Stock Exchange

CORPORATE & BRAND

COMMUNICATIONS

CORPORATE & BRAND

COMMUNICATIONS

Strategic communications consultancy

Investor relations

Financial and business media relations

M&A transactions – domestic and cross border

Bid defence

Financial calendar and regulatory disclosure support

Equity story development

Debt market communications

Corporate restructuring & recovery

Shareholder activism communications

Capital market intelligence

Media/presentation training

Corporate media relations

Strategic marketing advice

Brand consultancy

Thought leadership programmes

Consumer communications

B2B consultancy

Qualitative and quantitative research

Corporate identity and design

Corporate governance and corporate social responsibility (CSR) advice

Proactive, opinion forming campaigns

Identification of public sector and governmental business opportunities and bid process support

Regulatory and M&A advice

Political contact building

Legislative advice

Political risk analysis and mediation

Political monitoring and intelligence gathering

Event management

FINANCIAL COMMUNICATIONS &

INVESTOR RELATIONS

REPUTATION & ISSUES

MANAGEMENTPUBLIC AFFAIRS

Reputation management

Crisis communications preparedness

Crisis simulation exercises

Litigation support

Reputation rebuilding

24/7 crisis handing

Internal communications

CDR - full range of services

Strong Cleantech focus that draws on expertise in areas such as Technology, Energy, Biotech, Natural Resources, Manufacturing and Industrials

A deep understanding of the issues surrounding climate change and the trend towards the sustainable use of natural resources

A track record of success supporting Cleantech and related sector fund raisings, IPOs, M&A transactions and other corporate activity

A leading advisor to private and AIM-listed companies

Established links with the financial, business, trade and science media

Citigate’s Cleantech focus

Cleantech focus with deep experience in related verticals

Energy

Biotech

Technology

Natural Resources

Energy

Biotech

Technology

Natural Resources

Energy

Biotech

Technology

Natural Resources

Energy Technology

Natural Resources

• Accsys Technologies

• Rockwool

• Applied Materials

• Deepstream Technologies

• Symphony Environmental

• GT Solar

• The Carbon Trust

• QinetiQ

• Metabolic Explorer

• Algeta

• arGEN-X

• Bioventix

• Creablis

• immatics

• Lonza

• Oxford Biotherapeutics

Cleantech Cleantech

CleantechCleantech

• Ecotricity

• edp Renovaveis

• EDF

• Airtricity

• Iberdrola

• Enel

• Dong Energy

• Mainstream Power

• Maple Energy

• Tullow Oil

• New World Resources

• British Gas

• Enagas

• KazakhGold

• Statoil

• Danagas

Biotech

Citigate’s Cleantech focus

Technology Energy

Biotechnology Natural Resources

A track record of success in Cleantech

€60 million IPO(Euronext Paris - 2007)

£8.1million Series B(2006)

Corporate communicationsprogramme

(2008 - ongoing)

Advised during its acquisition by J.P.Morgan

(2009)

Supported its launch and provided ongoing

PR advice (2005)

£44 million IPO and financial communications

(2006 – ongoing)

Campaign to secure planning permission for wind farms (2007/08)

Financial communications (2007 – ongoing)

Eur1.8 billion IPO(2008)

Public policy communications programme

(2008)

Financial communications (2008)

Financial & corporate communications

(2008)

Financial & corporate communications

(2008)

Financial communications

(2008)

Financial & corporate communications

(2008)

Acquisition by Mid Europa Partners

(2010)

Acquisition of majority stakeby IK Investment Partners

(2008)

£11.6 billion acquisition of Scottish Power

(2007)

Financial communications(2010 – on going)

£10 million retail bond offer(2010 – on going)

ACP Capital Medgenics

All Leisure Meridian Petroleum

ArmorGroup Neovia

Ashley House Nikanor

Autoclenz Holdings Orchid Developments

BETonSports PetroNeft Resources

BioFusion Phorm UK

The Character Group Pinnacle Staffing Group

Chi-Med Pixology

Centurion Energy Prosperity Minerals

Circle Oil Public Recruitment Group

EcoSecurities Regal Petroleum

Engel East Europe RGI International

Europa Oil and Gas Shore Capital

Great Eastern Energy Spectrum Interactive

Gulf Keystone Petroleum Sterling Energy

The Hotel Corporation Sun 3C Media

IBS (Public Systems) Titan Europe

James Cropper Torex Retail

Leeds Group VASTox

Lorien Vigilant Technology

Maple Energy Wichford Property

May Gurney XXI Century

Selected AIM experience

Strong combination of financial communications and IR expertise including over 250 IPOs and secondary offerings worth well over US$ 500 billion in proceeds

Dedicated Cleantech expertise coupled with proven City credentials

Proven understanding of pan-European and international PR

Intelligence, creativity and ideas that contribute to a client’s success

Excellent relationships with key journalists and analysts in the sector in key markets

High quality of communications advice and execution of strategy

Commitment to building long-term relationships

Citigate adds value

Relevant case studies

Ecotricity – launch of EcoBonds

Citigate won the brief to provide communications support to Ecotricity as it seeks to raise up to £10 million through the issue of fixed rate EcoBonds which commenced on 18th October 2010 .

Communications Brief Promote awareness and understanding of EcoBonds amongst customers and the wider public through the media.

– EcoBonds offer an attractive rate of return– Proceeds used to build new green energy generation capacity in the UK

Build Ecotricity’s reputation as an established and growing company with a track record of profitability. Strategic financial PR

– Drafting of EcoBonds invitation document and website– Preparation of launch/closing press release and media Q&A– Media training

Generate coverage outside of press releases Reinforce direct communication with customers

Results An exclusive article in the Sunday Times business section the day before the launch of the EcoBonds highlighting

its attractive rate of return and use of proceeds. Extensive coverage of the EcoBonds launch in the business and Cleantech trade media. Follow-up articles covering the EcoBonds by personal finance journalists e.g. Guardian Money and IFA

publications e.g. FT Advisor.

Money Observer

The Sunday TimesUtility Week

The Guardian

Ecotricity – EcoBonds coverage

BackgroundEDP Renováveis was 100% owned by EDP Group. In Q1 2008, EDP indicated that it was considering the possibility of an IPO by way of a capital increase that would result in a free float of 20% - 25% of EDP Renováveis’s share capital.

Objectives and key messagesPosition EDPR as a high quality business with low risk exposure to global renewable energy growth and a resilient long-term outlook:

– EDPR is the only major pure renewables player vs. its peers IBER, FPL, Acciona etc– Proven capability to execute projects and deliver targets– Diversified operations with stable revenue base– Powerful growth platform - strong exposure to US industry growth story– Profitable – Increasing momentum in growth and profitability into 2008– Synergetic relationship with EDP reinforces efficiency, underpins strategy and ensures majority and minority interests fully aligned

ApproachCommunications focused on the unique strength of EDPR’s growth story and its differentiation from peers (Iberdrola, EDF green units etc) as a basis for securing endorsement of the valuation story by key commentators Lex and breakingviews.

OutcomeEDP Renováveis successfully started trading on Eurolist by Euronext Lisbon on Wednesday 4 June 2008, at an offer price of €8 per share, with an offer value of €1.8 billion including the Over-Allotment Option. The institutional offer was 6.1 times subscribed and the Portuguese retail offer nearly 90 times subscribed.

The second largest EMEA IPO in 2008 (after NWR) and the biggest ever debut by a company listing in Lisbon. A major achievement against prevailing volatile market conditions.

EDP Renovaveis IPO, June 2008 – case study

EDP Renovaveis IPO, June 2008

BackgroundMay Gurney is a UK infrastructure support services company that works to maintain the road, utility, rail and waterways

networks as well as public buildings. The company also provides waste collection, management and recycling services for

20 UK local authorities.

ObjectivesMay Gurney sought a listing to help raise the profile of their business in light of: the longer term contracts on offer from their clients clients looking for long term financial stability from their chosen service provider

IssuesMay Gurney until recently had been a small provincial construction firm but was now looking for national scale and

to change into a serious investment proposition by expanding into site maintenance and waste management

RecommendationsCitigate implemented a campaign to raise media profile and attract sell-side analyst interest. Communications emphasized

the quality and 80 year history of the business as well as the experience of the management

OutcomeMay Gurney successfully raised £44.1 million at a price of 186p per share in June 2006, giving the Company a

market capitalisation of £130.6 million on Admission

May Gurney – case study

May Gurney: selected coverage

Contact details

Citigate Dewe Rogerson

3 London Wall Buildings

London Wall

London EC2M 5SY

UK

+44 (0)20 7638 9571 (switchboard)

www.citigatedewerogerson.co.uk

 

Malcolm Robertson PhD+44 (0)20 7282 2867 [email protected]

Citigate companies based in: Amsterdam, Beijing, Belfast, Berlin, Brussels, Budapest, Chicago, Dubai, Dublin, Düsseldorf, Edinburgh, Frankfurt, Geneva, Hong Kong, Johannesburg, Lisbon, London, Madrid, Milan, Mumbai, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Warsaw.

Copyright: This document and the material contained in it is the property of Citigate Dewe Rogerson and is given to you on the understanding that such material and the ideas, concepts and proposals expressed in it are the intellectual property of Citigate Dewe Rogerson and protected by copyright. It is understood that you may not use this material or any part of it for any reason other than the evaluation of the document unless we have entered into a further agreement for its use. The document is provided to you in confidence and on the understanding it is not disclosed to anyone other than those of your employees who need to evaluate it. Citigate Dewe Rogerson, 2010.