LinkedIn Business Development Gregg Towsley LinkedIn Training

LinkedIn Process Flow LinkedIn Marketing - Lead Generation, List Building, Appointment Setting, Pipeline Growth 1. Identify 2-3 target market personas 2. Search LinkedIn 'Advance Search' to identify the exact target persona 3. Connect with a simple message (roughly 60%-70% will accept connection request) 4. After connected on LinkedIn, add (first name, last name, email address, LinkedIn profile link) to a shared 'Google Doc Lead Spreadsheet' 5. Set up a series (5, 10, 15) of messages and timeline which can be customized/personalized to the target market persona, including a strong 6. Track and measure using the 'Google Doc Lead Spreadsheet 7. Monitor who is viewing your profile 8. Sales pipeline management (Trello.com)

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Transcript of LinkedIn Business Development Gregg Towsley LinkedIn Training

Page 1: LinkedIn Business Development Gregg Towsley LinkedIn Training

LinkedIn Process FlowLinkedIn Marketing - Lead Generation, List Building, Appointment Setting, Pipeline Growth1. Identify 2-3 target market personas2. Search LinkedIn 'Advance Search' to identify the exact target persona3. Connect with a simple message (roughly 60%-70% will accept connection request)4. After connected on LinkedIn, add (first name, last name, email address, LinkedIn profile link) to a shared 'Google Doc Lead Spreadsheet'5. Set up a series (5, 10, 15) of messages and timeline which can be customized/personalized to the target market persona, including a strong6. Track and measure using the 'Google Doc Lead Spreadsheet7. Monitor who is viewing your profile8. Sales pipeline management (Trello.com)