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Transcript of LinkedIn
Relationships Does Matter in Business
SECTION 2. Who Uses LinkedIn?
Are the people you want to meet on LinkedIn?
SECTION 1. LinkedIn?
What is LinkedIn and it’s background
SECTION 3.
Personalizing your profile account in LinkedIn (or if you already have one, how to make sure it’s optimized)
Founder: Reid HoffmanFormer board member of PayPal
• Founded on December 2002• Launched Date: May 5 2003• Revenue as per Q1 2011: US$ 121 millions• Slogan: Relationships Matter• Listed: NYSC May 2011
http://www.linkedin.com
The Old Way To Do Business
A NEW Way of Doing Business
Average Age 41
Household Income $109,703
Male 64%JOB TITLES:
Executives
EVP/SVP
Senior Management
Middle Management
LinkedIn adds a new member every second!
LinkedIn has over 115.8 million members.
115,800,000
The majority of LinkedIn users are decision-makers or have influence in the purchase decisions at their companies.66
%
Tag KeywordTag Keyword
Sharing Box (Twitter)Sharing Box (Twitter)
Current & Past positionsCurrent & Past positions
Recommendation & Connections
Recommendation & Connections
Personal contact channelsPersonal contact channels
Reach more people by utilizing your whole network.
Browse group discussions or answer questions.
Find connections to leverage by researching people or companies.
Manage the information that’s publicly available about you as a professional.
Promote yourself or your work
Make new business or professional contacts
22%
20%
47%
67%
Do you use your online profile to…
Your Turn!Create or make changes to your profile.
to grow business on LinkedIn
1. Professional Profile only
2. Regular share & update
3. Comment on update
4. Use LinkedIn Appshttp://www.linkedin.com/static?
key=application_directory
5. Join groups and interact appropriately
6. Share blog posts with your groups