LIIAR ANALYSIS• Front Cover• Contents Page • Double Page Spread

Tia Maletta

Task 1 -

COVER

Masthead

Main Image/Splash

Date Line

Headline

Conventions

Pull Quote

Cover lines

Kicker

Cover lines

Media Language – Codes and Conventions

• Masthead: The masthead follows magazine conventions by being placed at the top of the magazine cover. It is very large and bold. The white font makes it stand out from the light blue background therefore it captures the audience attention. As well as this the ‘d’ in has a green coloured circle instead of it just being plain making the masthead stand out more compared to other fonts on the front cover capturing the audience’s attention more.

• Date Line: The date line identifies the different issues of magazines and the release date of each magazine. This also shows the time they vary in-between. By having a date line on each magazine it makes each magazine unique so if other readers want to talk about their interest in the magazine this would be a way of doing so.

• Cover Lines: The cover line is summaries of the most enticing features and articles which are inside that magazine. The cover lines are situated in the third quarter of the magazine as well as one in the top right hand corner. The cover line makes the audience more interested and want to read the magazine more.

• Main Image/Splash: The splash is the main image on the front cover; it takes up the majority of the front cover. It is the first thing the reader sees when looking at the magazine so it needs to be interesting and appeal to the target market. The main image is ‘Justin Bieber’ and as he is quite a big ‘star’ at the moment he is well known so this would encourage a larger target audience. Justin Bieber is wearing a great t-shirt, blue jeans, gold chain and a silver chain bracelet making his ‘cool’ appearance stand out and this image lives up to who Justin Bieber is making the pull quote link well with this image.

• Pull Quote: The main pull quote is a quote made by Justin Bieber ‘Everything I do, I do to be the greatest’ It has been put in a red text box but the font is white like the masthead making it stand out more. As the font is slanted it represents the state of mine Justin is in and the ‘cool’ lifestyle he lives up to and who he is making his fans want to be like him.

• Kicker: The kicker is to the left hand page a bit further down the page which is a story designed to stand out from the rest of the page. The kicker should be in a different type of font to make it stand out more to the reader.

• Headline: The headline is the biggest font which is related to the main story. ‘Justin Bieber’ is the headline and is the biggest font on the front cover with a quote from Justin going along the top making it clear that the main article in this issue of the magazine is about Justin Bieber.

Institution – Publisher, Company..?

• Billboard is published by Tommy Page who is the Publisher at Billboard (tommy.page@billboard.com)

• Tommy Page joined the Billboard company in June of 2011 after spending several years at Warner Bros./Reprise Records, where he worked as a recording artist, an A&R executive, and recently as the Vice President of Top 40 Radio Promotion.

• During his time at Warner Bros./Reprise Records, Tommy Page helped shape the careers of many successful artists, such as Michael Buble and Green Day. He also had his own No. 1 Billboard Hot 100 hit in April 1990 with "I'll Be Your Everything"

• Billboard is an American music magazine, headquartered in New York City, New York and owned by Prometheus Global Media.

Ideology –Message,

Moral Values• Billboard is a music

magazine focusing on all different types of music ranging from rap, indie, r&b, hip hop, techno, dance etc.

• Billboard mainly focuses at artists and music groups that are successful now such as Justin Bieber (main article in this particular magazine), Drake, Beyoncé, Katy Perry and so on.

Audience –Who’s

reading it?• Billboard’s target audience

is both relevant to male and female. However I would say it is targeted at a younger generation of male and female, attracting more female attention due to the celebrities they base the majority of the main articles on.

• The age range being from 14 to late 20s.

• Billboard is intended for music professionals so this could widen the range of the target audience they are targeting.

Representation –How is it

represented?• Justin is wearing a

grey t-shirt with a gold chain around his neck. He is holding onto his chain looking directly into the camera.

• Justin is represented here as him living up to the big lifestyle that he lives up to.

Conventions

Masthead

Main Image/Splash

Headline

Banner

Strapline

Kicker

Lure

Cover lines

Brand Identity

Pull quoteCover lines

Media Language – Codes and Conventions

Cover Lines: The cover line is summaries of the most enticing features and articles which are inside that magazine. The cover lines are situated in the third quarter of the magazine as well as one in the top right hand corner. The cover line makes the audience more interested and want to read the magazine more. Main Image/Splash: The splash is the main image on the front cover; it takes up the majority of the front cover. It is the first thing the reader sees when looking at the magazine so it needs to be interesting and appeal to the target market. The main image is of the successful rap star ‘Eminem’. He is wearing a black vest top with a silver cross necklace around his neck. Eminem has tattoos up both of his arms and the position he is standing in with his arms cross making his appearance stand out and this image lives up to who Eminem is making the pull quote link well with this image. Masthead: The masthead follows magazine conventions by being placed at the top of the magazine cover. It is very large and bold. The red font makes it stand out from the white background therefore it captures the audience attention. The word ‘vibe’ is in big, bold and capitals lettering. The font is dark yet at the top of each letter going down to a bright red at the bottom of each letter. The word ‘vibe’ links well with this rap magazine as vibe meaning the right way of life like the good side but in a sort of urban way with the target audience can link to.

Banner: The banner is a front page headline which goes across the full width of the page. The banter here is a rhetorical question ‘Is 1998 rap’s last classic year?’ It also has famous rap artists going across the top of the rhetorical question. By having a rhetorical question it asks the reader a question so they can feel the magazine is more personal to them. Brand Identity: The brand identity distinguishes one magazine or newspaper from another and enables the target audience to recognize it easily. The brand identity on this particular magazine is ‘The Real Rap’ The word ‘the’ is going up the left hand side vertically and the words ‘Real Rap’ is in big, bold, capital lettering making these two words stand out. Strapline: The strapline is a headline in smaller font appearing over main headline. The strapline here is the words ‘Vicodin, Valium and Methadone’ All of these are types of drugs which link to Eminem. They are in a light grey font and capital letters making these words stand out. Pull Quote: The main pull quote is a quote made by Eminem ‘I literally almost died’ It had been put in a black font with red speech marks either side of the quote making it stand out more. As the quote has been put in black font linking to the colour vest stop Eminem is wearing. Headline: The headline is the biggest font which is related to the main story. ‘Eminem’ is the main headline with ‘comes clean’ in smaller font underneath. This makes it clear that the main article in this issue is about Eminem. Kicker: The kicker is to the left hand page a bit further down the page which is a story designed to stand out from the rest of the page. The kicker should be in a different type of font to make it stand out more to the reader. The kicker here is ‘The 50 Hottest Rap Blogs Ranked’. Lure: The lure is a small section of a story is printed on the front page and the full story or interview is advertised as continuing inside. The lure here is ‘are the roots too black for jimmy fallon?’ The words ‘The Roots’ are in a red font making those two words stand out more to the reader.

Institution – Publisher, Company..?

• Vibe is a music magazine founded by Quincy Jones.

• After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued every-other month with double covers, with a larger online presence.

• As of April 2013 Vibe is currently owned by Spin Media.

Ideology –Message, Moral

Values

• Vibe magazine features the genres R&B and hip-hop music artists, actors and other entertainers.

• The magazine's target audience is predominantly young, urban followers of hip-hop culture.

• Vibe magazine has a larger online presence than actual magazines being brought.

• Vibe magazine is a magazine where it tells the stories and news of artists that wouldn’t normally be spoken about as they aren’t usually well represented role models.

Audience –Who’s reading

it?• Vibe’s target audience is both

relevant to male and female. However I would say it is targeted at a younger generation of male and females attracting the attention of those who are having a tougher time growing up in society due to the celebrities they base the majority of the main articles on.

• The age range being from 14 to late 20s.

Representation –How is it

represented?

• Eminem is wearing a black vest top with a silver cross chain necklace. He is also wearing a silver watch. Eminem has tattoos up both of his arms and is giving a serious, scary look directly into the camera.

Conventions

Barcode

Headline

Pull quote

Secondary image

Masthead

Main Image/Splash

Cover lines

Kicker

Cover lines

Lure

Media Language –Codes and Conventions

Cover Lines: The cover line is summaries of the most enticing features and articles which are inside that magazine. The cover lines are situated in the top right hand corner of the magazine as well as in third quarter of the magazine under the masthead. The cover line makes the audience more interested and want to read the magazine more. Barcode: By including a barcode once scanned the price appears so the magazine can then be brought, the barcode also identifies each magazine as an individual. The barcode here has been situated in a portrait position up the right hand size in the first quarter of the magazine. Main Image/Splash: The splash is the main image on the front cover; it takes up the majority of the front cover. It is the first thing the reader sees when looking at the magazine so it needs to be interesting and appeal to the target market. The main image is of the successful artist ‘Madonna’. She is wearing a black jumper with a silver strap around the hood of the black jumper. Madonna is also wearing a shiny glove with two fingers on show. She is starring directly into the camera, posing with a glared look living up to the appearance she stands out in society to. The pull quote ‘Stupid question! Next!’ lives up to Madonna’s personality who the main article in the magazine is about.Lure: The lure is a small section of a story is printed on the front page and the full story or interview is advertised as continuing inside. The lure here is ‘The 50 Best British Albums is voted by you’ the text is overlaying a circle shape of the British flag which relates to what the article is about.

Pull Quote: The main pull quote is a quote made by Madonna ‘Stupid Question! Next!’ It had been put in a white font making the font stand out to the black background with the red headline. Kicker: The kicker is to the left hand page a bit further down the page which is a story designed to stand out from the rest of the page. The kicker should be in a different type of font to make it stand out more to the reader. The kicker here has been put right across the bottom of the magazine with a light blue background making it stand out compared to the rest of the fonts used. Masthead: The masthead follows magazine conventions by being placed at the top of the magazine cover. It is very large and bold. The red background shape with the big ‘Q’ overlaying it captures the audience attention. The letter ‘Q’ is in big, bold and capitals lettering. The font is a white colour yet as it has a bright red background behind it this makes it stand out more. Headline: The headline is the biggest font which is related to the main story. ‘Madonna’ is the main headline with pull quote in smaller font underneath. This makes it clear that the main article in this issue is about Eminem. ‘Madonna’ is in bright red font capturing the reader’s attention straight away. Secondary Image: The secondary image is of another women in music as that is what the article is about. But the main image is of Madonna who is a successful women in the music industry. The secondary image being of ‘Duffy’ who is another successful women in the music industry.

Institution –Publisher, Company..?

• Q is a popular successful music magazine published monthly in the UK.

• Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, as they felt they were ignoring a generation of older music buyers who were buying CDs — then still a new technology.

• Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing.

• Bauer Media Group – Publishers now of Q.

• Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family.

Ideology –Message, Moral

Values

• Q is a successful music magazine focusing on all different types of music ranging from rap, indie, r&b, hip hop, techno, dance etc.

• Q mainly focuses at artists and music groups that are successful now to a target audience of an older generation such as Madonna (main article in this particular magazine) and artists that are not well known now but are becoming successful in the near future.

Audience – Who’s reading it?

• The target audience for Q Magazine is the older generation both males and females from the age of 30 years old plus who are interested in current successful artists but who are of an elder age such as Adele as well as upcoming artists.

• The age range being from 30 to late 40s. • Q magazine gives a comprehensive

coverage of the current music scene for the elder generation.

• Q being sold at the price of £3.90 shows that only people who work would pay for this magazine as the younger generation would rather spend that sort of money on other things as well as the younger generation are more likely to find out music information from social network websites such as Twitter as well as this the younger generation have that one artist they are particularly interested in and if they wanted to find out recent information about that artist they would use the internet or social networks such as Twitter.

Representation – How is it represented?

• Madonna is wearing a black jumper with a silver strap around the hood of the black jumper. Madonna is also wearing a shiny glove with two fingers on show. She is starring directly into the camera, posing with a glared look living up to the appearance she stands out in society to.

• Madonna is wearing simple make up and she looks natural with natural eye make and nothing extravagant.

CONTENTS PAGE

Main Story

MastheadBanner at the top

Secondary Image

Brief Heading/Summary of Content

Subheading

Date

Page Numbers

Magazine website

Subheading

• There is no editors letter which I feel breaks the conventions of a contents page. By not having an editors letter makes more room for articles and images which shows that the magazine ‘Q’ is based purely the contents on music related subjects.

Conventions

Media Language – Codes and Conventions

• Main story – There are two images on this contents page but the main image being of Adele who the main article is about. Both images are simple images of the artists ‘Adele’ and ‘The Last’. They each have a white box of text overlaying each image with the page number in red, who they are in black bold font and a caption about them in a smaller font. This catches the reader’s attention as they are the main stories that are in the magazine. The main story being about Adele as she is somebody who is known worldwide for being an amazing singer so she stands out more to the reader.

• Masthead- The masthead ‘Q’ has the same font and colour as what is used for the main front cover of the magazine which catches the reader’s attention which makes them know what magazine they are reading so they buy it again in the future.

• Banner at the top – The banner at the top has been put straight across the top of the contents page title in black with font overlaying the banner to imply the importance of the page and to let the reader know what is going on.

• Secondary Image – The pictures used on the context page all have a border around them making them stand out more. But the main image is of Adele who is a successful current artist. The secondary image being of ‘The Last’ who are not such a well known artist/artists compared to Adele but may become more successful in the future. If ‘The Last’ was to be the main image on the contents page this may turn readers away as they may not know who ‘The Last’ are. So by having ‘The Last’ as a secondary image it encourages the audience to read on more to find out who they actually are.

• Date – The date saying the month and year this magazine has been released and the number issue of the magazine may be important to some of the audience as they may be collectors of this specific magazine. If they were to talk about this magazine to other readers this would be a way to identify the magazine making it more unique to other issues of the magazine.

• Subheading – The subheadings are all in different fonts compared to each other. The subheading ‘Women In Music’ is in capital, italic font making it stand out more and the fact this part of the magazine is about women giving it a sort of fancy font compared to the other fonts used for subheading because it is based on women in music. The subheadings being in different fonts make them the main focus of the contents to inform the reader of the features which are in the magazine.

• Brief Heading/Summary of Content – Gives extra information on what is in the magazine. These are all in a smaller black font underneath the title for each article. The page numbers are the most important part on this page as then the reader knows exactly where they are looking for the information they want to read. This layout also gives the page numbers more attention as they are in a red font. The audience automatically know where to look for each article and what each article is about by looking through the subheadings until they find what article they want. As all the articles all have a short sentence about what they are about this way the audience know a bit more about each article before reading it. The audience are then able to locate the article easily as the page numbers are right next to it in a bold red font making the page numbers stand out.

Institution –Publisher,

Company..? • Q is a popular successful music magazine published

monthly in the UK.

• Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, as they felt they were ignoring a generation of older music buyers who were buying CDs — then still a new technology.

• Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing.

• Bauer Media Group – Publishers now of Q.

• Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family.

Ideology –Message,

Moral Values

• Q is a successful music magazine focusing on all different types of music ranging from rap, indie, r&b, hip hop, techno, dance etc.

• Q mainly focuses at artists and music groups that are successful now to a target audience of an older generation such as Adele (main article in this particular magazine) and artists that are not well known now but are becoming successful in the near future.

Audience –Who’s

reading it?• The target audience for Q Magazine is the

older generation both males and females from the age of 30 years old plus who are interested in current successful artists but who are of an elder age such as Adele as well as upcoming artists.

• The age range being from 30 to late 40s.• Q magazine gives a comprehensive coverage

of the current music scene for the elder generation.

• Q being sold at the price of £3.90 shows that only people who work would pay for this magazine as the younger generation would rather spend that sort of money on other things as well as the younger generation are more likely to find out music information from social network websites such as Twitter as well as this the younger generation have that one artist they are particularly interested in and if they wanted to find out recent information about that artist they would use the internet or social networks such as Twitter.

Representation –How is it

represented?• Adele is wearing simple make

up and she looks natural. With a plain jumper and nothing extravagant.

• Adele is represented here as a plain women yet still showing her high status with her stern look showing how successful she is. As she has not come from a rich background and worked her way up in the music industry I believe this image of her shows that.

Conventions

Main Image

Brief Heading/ Summary of Content

Date

Subheading

Page Numbers

Masthead

Subheading

Other articles

Media Language –Codes and

Conventions

• Main story – There are two images on this contents page but the main images being of Oasis who the main article is about. They each have a white border around them. This catches the reader’s attention as they are the main stories that are in the magazine. The main story being about Oasis as they are a band who is known mainly in the UK and NME is published weekly in the UK.

• Masthead- The masthead ‘NME’ has the same font and colour as what is used for the main front cover of the magazine which catches the reader’s attention which makes them know what magazine they are reading so they buy it again in the future.

• Date – The date saying the month and year this magazine has been released and the number issue of the magazine may be important to some of the audience as they may be collectors of this specific magazine. If they were to talk about this magazine to other readers this would be a way to identify the magazine making it more unique to other issues of the magazine.

• Subheading – The subheadings are all in different fonts compared to each other. The subheading ‘Band Index’ ‘News’ ‘Radar’ ‘Reviews’ ‘Live’ and ‘Features’ are in capital letters making it stand out more. The subheadings being in different fonts make them the main focus of the contents to inform the reader of the features which are in the magazine.

• Brief Heading/Summary of Content –Gives extra information on what is in the magazine. The main summary of content is about Oasis who is the band the main article is featured on. The page numbers are the most important part on this page as then the reader knows exactly where they are looking for the information they want to read. This layout also gives the page numbers more attention as they are in a red font. The audience automatically know where to look for each article and what each article is about by looking through the subheadings until they find what article they want. The audience are then able to locate the article easily as the page numbers are right next to it in a bold red font making the page numbers stand out.

• NME celebrates all old and new rock and films monthly.

• NME magazine is read by over one million music fans every week.

• NME is published by IPC Media.

• NME music magazine is published weekly. IPC is the leading consumer magazine publisher.

• Within IPC there are three publishing sections including: IPC Inspire, IPC Southbank and IPC Connect.

Institution – Publisher, Company..?

Ideology – Message, Moral Values

• NME is a weekly pop/rock music journalism publication in the UK being published since March 1952.

• NME focuses on artists that were successful in the past.

• As NME magazine mainly focuses on past artists this opens it up to an older target audience.

• Therefore the artists that are featured appeal to those in that particular target audience.

Audience – Who’s reading it?

• NME is described to have a target audience of 16-24 year-olds.

• Mainly males are reading NME with maybe some females but more of the male population in the UK interested in rock music.

• NME appeals to the elder male generation more but some male teenagers as well. As fathers or other family or friends would tell the younger male generation about rock music.

Representation –How is it

represented?

• The two images are of ‘Oasis’ all band members are wearing quite dull, tatty, old clothes.

• Each member is playing an instrument ranging from guitars, trumpets to a keyboard type instrument.

• Oasis are an English rock band formed in Manchester in 1991.

• Oasis were influenced by The Beatles, an influence that was labelled by the British media as an "obsession“.

DOUBLE SPREAD

PAGE

The title is a quote from the artist this article is based on who is Ed Sheeran. The quote has been extracted from the main article about Ed Sheeran. The font stands out compared to other fonts used on this double spread page. With letters of different sizes and the word ‘ginger’ being in red represents Ed Sheeran as he has ginger hair. This type of text is used to emphasise the state of mind of Ed Sheeran and his personality. The quote ‘I’m bringing ginger back!’ relates to another successful artist Justin Timberlake’s song ‘I’m bring sexy back’ relating the two artists and how successful they are.

This is a brief introduction to the article where the name of the artist ‘Ed Sheeran’ has a red box around it and Ed Sheeran’s name is written in capital bold white font. By doing this it stands out and catches the readers attention insuring they know the exact name of who this double spread article is about.

The article is written in a very simple font. The ‘I’ at the beginning of the article is written in a white, bold font with a red box around it. Making that particular letter stand out compared to other font used on this article. That is a convention used to begin an article. The ‘I’ being in the same font as ‘Ed Sheeran’ name for the brief introduction shows that this is a personal article that Ed Sheeran has spoken about these topics in this article.

Ed Sheeran is wearing a simple, plain, Ralph Lauren hoodie with a necklace around his neck. He is also wearing plain jeans with a red belt as well as a watch and his guitar is placed next to him. His guitar has an orange paw print on it which stands out on the guitar representing a tiger paw print and as it is orange (ginger) like Ed Sheeran’s coloured hair. Ed Sheeran has his hands in his pocket showing his personality that he has a calm personality and just goes with the flow of life. This position reflects his personality. This image of Ed Sheeran has been taken from a long shot as the background of London’s houses of parliament and Big Ben is shown in the background representing that Ed Sheeran is from London and he wants the audience to know that.

The article is written in a very simple font. The letters ‘S’ and ‘I’ at the beginning of the article are written in a white, bold font. Those two letters stand out more compared to other font used on this article. That is a convention used to begin an article.

There is no big headline title so this does not follow the conventions of a magazine. Instead they have the name of the artist who this article is based on ‘Lady Gaga’ written in the top right hand corner of the page. It is then made clear to the reader who the article is about if they don’t know who the image is of.

Lady Gaga is not wearing any clothes apart from a weird short of metal necklace around her neck. Lady Gaga is covering her body with her hands. She is wearing make up and her hair has been back combed and all big. Lady Gaga is looking directing into the camera with her mouth slightly open showing her top teeth. This image I think represents Lady Gaga as she has a weird personality and to me this is a weird image. It is an image that doesn’t appeal to me. Lady Gaga is a unique artist and likes to stand out so this image does represent her personality.

There is a big letter ‘L’ in red font in the background taking up the whole right hand A4 side of the magazine. By having the letter ‘L’ in red it makes it stand out to the audience who the article is about. The ‘L’ links to ‘Lady Gaga’ as that is her first initial in her name. Lady Gaga likes to stand out from the crowd so I believe this ‘L’ helps her represent who she is as it stands out from the rest of the text on this double page spread.

The title is a quote from the artist this article is based on who Justin Bieber. The quote has been extracted from the main article about Justin Bieber. The font stands out compared to other fonts used on this double spread page. With the first three words ‘Girls give me’ in red and then the last two words ‘a headache!’ in black. This quote starts with an apostrophe in black and ends with an apostrophe in red. Having the text in these colours represents Justin Bieber as he is wearing a black vest top, red trousers and black shoes. The quote ‘Girls give me a headache!’ relates to Justin Bieber as he is a current successful artist with girls running after him wherever he goes no matter where he is in the world.

Justin Bieber is wearing a simple, plain black vest top with a silver chain necklace around his neck. He is also wearing plain red jeans as well as black trainers to match his top. He is also wearing a silver chain bracelet around his right wrist. Justin Bieber has one tattoo saying ‘Believe’ up his arm that is visible. The word ‘Believe’ relates to his music album he has recently released as well as it is a word he uses for motivation. He is sitting on a chair but the chair is opposite with his arm holding on to it whilst he leans back. This image represents Justin Bieber and his ‘cool’ personality that he lives up.

The article is written in a very simple font. As this article is an interview between Justin Bieber and a journalist for this particular magazine. The questions the journalist asked Justin have been written in red and Justin’s answers have been written in black. This is a clear indication between the journalist and Justin who is speaking towards the reader.

There is a secondary image of Justin Bieber and his ex girlfriend Selena Gomez. This image links back to the headline as maybe Justin is implying that Selena gave him headache when they were going out. The reader automatically looks at the headline, main image and secondary image so having the secondary image of Justin and Selena implies this to the headline.