LIIARAnalysis of Front Cover, Table of Contents (TOC) and Double Page Spread (DTP)

Front Cover- Language This magazine grasps conventional features such as: This Masthead is widely stretched and take s up the majority of the top , this conveys it’s importance and outlandish style in the music industry.

The Bar Code is an essential for the magazine in order to be sold. Being situated at the bottom left is a consistent theme that normally runs through every magazine. The magazine displays the price clearly so the consumers are informed clearly when the magazine is issued.

The bold colour of this textbox draws the consumer in and the fact that it stands out emphasises the fact that it really is ‘EXCLUSIVE’ information.

Main Image is a prominent feature of the magazine, it covers three quarters of the page and the contrast with the black and white emphasises importance and empowerment.

The use of consistent colours generates a clear House style ; yellow and black. The use of these two colours brings a considerable amount of attention and it also referrers to Bee. The imagery you gain is as if a bee is stinging is you with eager information.

This feature almost like a warning sign which signifies compelling information that appeals to youth who rebel and go against the appropriate beliefs.

This Pug creates a sticker effect and blends in with the colour scheme which attracts readers because the graphic is different yet interesting.

This Strap Line gives an insight on what successful artist shape VIBE magazine. And the use of different colours display a vibrant lifestyle linking to the Masthead ‘VIBE’.

‘SERENA STRIKES BACK’ this cover line entices the readers because the use of alliteration gives it more emphasis and the Italics ‘STRIKES BACK’ illustrates a dominant forceful approach as if she’s actually striking us.

Front Cover-Institution

-Vibe is a music and entertainment magazine founded by producer Quincy Jones, launched in 1993. The Publication predominately features R&B and Hip Hop music artists, actors and other entertainers. -Production shut down in 2009, however VIBE was purchased by the private equity InterMedia Partners. It is now issued quarterly with double covers, with larger online presence, aided by the VIBE LifeStyle Network, a group of entertainment/music websites under the Vibe brand.-Vibe magazine is currently owned by InterMedia Partners which is private equity. They own other companies such as WAPA-TV (radio station) but they have earner their success through media institutions. They distribute their magazines though their online website which provides some articles from the magazine. Also the magazines gets distributed to a mixture of shops ranging from corner shops to supermarkets.

Front Cover-Ideology

-People idolise urban artist because of their success and wealth so in order to achieve this they attract audiences because it shows big music artist such as Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson.--The online version focuses more on individual artists. The online version has more facts and shows key videos linked with a certain article. Online version also has references to artists on social networking sites such as twitter and facebook.-- Originally called ‘Volume’ before co-founder Scott Poulson-Bryant called it ‘Vibe’.-- ‘VIBE’ archives the celebrities, sounds, fashion, lifestyle and business born of urban music with an authoritative voice.-- ‘VIBE Vixen’ is a magazine geared towards female readers of Vibe Magazine that covers fashion, beauty, dating, entertainment, and societal issues for "urban minded females". -- VIBE offers advertising equally online and in the magazine, it embodies over 25 websites in it’s total.“ No other urban culture brand has the credibility to provide advertisers with direct access to high-profile events counting music festivals, fashion shows, film, movie premieres and award show celebrations.

Front Cover- Audience

-‘VIBE’ is an American HIP-HOP magazine target demographic is predominantly young, urban followers of hip-hop culture. The audience for VIBE are listeners to R&B, Hip Hop, Rap or o music because the magazine is mainly focused the listed genres and target audiences between the age range of 18-34.-VIBE magazine attract audiences because it shows big music artist such as Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson. -The magazine satisfies audiences by including revolutions music reviews, a celebrities gossip column, next profiled up coming artists, also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Roca wear and Fubu.- VIBE magazine's distribution is largely through Vibe’s very own websites however it can be found at selected stores.

Front Cover- RepresentationVIBE, is an Urban magazine which targets people who are attracted to the current artists in R&B and HIP-HOP. The Mast head stretches the whole top which emphasises the idea that their cover is widely filled with successful artists. The black background keeps the focus on Drake however the background is predominately Drake against the black which conveys his dominance and ability to strive against the trials and tribulations. The usage of the yellow text reflects the career of Drake’s future; which is bright and will lead to great recognition. But the yellow is very illuminating and very alerting, this accentuates the cover with great attention to detail with everything structured so strikingly.

Surprisingly, what immediately caught my attention with a first glance was the splash ‘DRAKE HIP-HOP’S NEW RELIGON’. This magazine eliminated the idea of having everything starting from the left ,this is not effective because it affects the natural flow when the consumer is reading because there are studies which show this action is involuntary. Drake, the main image is looking directly at the consumer when read reading. This gives a sense of empowerment and successfulness especially when he’s wearing a top that days ‘UNSTOPPABLE’. The bar code is place at the bottom left corner, but vertically upwards. If the barcode was positioned horizontally it would affect the purpose of ‘UNSTOPPABLE’. But having it vertical reinforces the focus of Drake and it’s all in line with the plugs above.

Also, the bold size of this text draws the consumer in and the fact that it stands out emphasises the fact that Drake

is ‘UNSTOPPABLE’.

The contribution to different artists would broaden their target audience this will essentially increase their interest.

Front Cover- Language This Masthead is covered by Winehouse’s eccentric hairstyle. It’s widely stretched signifying its recognition globally. Her hair is a significant trademark for herself.

The Main Image covers three quarters of the page. This mid shot simplifies the whole purpose of Amy Winehouse: her personal struggle.

Plug- this is placed near the main image at the top which portrays importance and valuable information.

The Cover lines are all in the same font which shows consistency, generating a magazine that flows throughout. Since, each cover line is formatted in the same font colour and size, the cover lines are given clear equality suggesting that each inside stories is just as important as one another.

The use of listing different artist will allow the users to have a brief understanding on what to expect. Therefore, it will widen their knowledge of music especially Rock Music.

I identified that there is no Bar Code , this is a vital

component to the magazine because it

indicates when the issue is released and the price of

the magazine.

This Headline conveys Amy Winehouse's dominance in the music industry since Rolling Stone does not use a distinctive headline and in fact, just states her name. On that account, Amy Winehouse is identified as a well known figure in the music industry.

The background is white which evokes pure intentions. By this their really achieving the

idea of purifying Winehouse by revealing all her dark wishes. Also, the colour scheme is

pale blue, red and black. The use of these colours really illuminate the page which

attracts more attention to the publics consumption with the exposure of her skin

and the abuse she’s faced.

This magazine has a very simple but classy house style. The masthead of the magazine is normally red with an outline and is written in quite a sophisticated font which gives the magazine a very classical look.

Also, it’s the only image on the front cover, making it the focal point ad giving emphasis on how important that person is on the cover of the magazine t add, the main image always over laps the master head.

Front Cover- Institution

- Publishing Institutions Rolling Stone is a U. S based magazine, which devotes it’s content to music, politics and popular culture, it is published bi-weekly. It was first published in 1967 by founder Jann Wennerand Ralph Gleason and is currently on it’s1118th issue. It reaches a circulation of 1.4 million and is published by the company Wenyer Media. The Magazine is based in New York.

Front Cover- Ideology

- Rolling Stone magazine is published every two weeks which focuses primarily on politics and popular culture. When conducting my research I identified that the majority of front covers for Rolling Stone magazine promote mainstream superstars rather than influential politicians. As a result, this raises a concern that they concentrate on attracting youth instead of promoting politics and norms and values.

- The Rolling Stone magazine is both contemporary and classic culture. However, the magazine features all from the music sector. Television programs, films and much more of the media products.

- The magazine is well known for its controversial paramount and unconventional views and unorthodox approach to society.

- The first issued carried a cover date of November 9, 1967. Rolling Stone magazine, named after the muddy Waters song “Rollin’ Stone” (1950), was initially identified with and reported on the hippie counterculture of the era.

- In the very first edition of the magazine, Wenner wrote that Rolling Stone “is not just about the music, but about the things and attitudes that music embraces.” This has become the de facto motto of the magazine.

Front Cover- Audience -The Rolling Stone has state their prime demographic is the “middle of the road rock fans of all ages”. This implies their main target is people with passionate -The audience of Rolling Stone magazine is the mainstream audience of primarily 18-30, with the magazine content being largely popular culture often focusing on actors, television and pop music.

I went to the Rolling Stone website and I noticed that they incorporate different social network sites; Facebook,

Twitter, Google mail and Pinterest. These sites all share a common interest with interaction with their fans and daily

updates with anything they find revealing or appealing.

Here, the use of sectioning the different links gives are clear insight on what topic they will be reading. It is evident that the majority of the Rolling Stones audience is online based therefore, obtains a young audience however, it is clear that Rolling Stone also contributes to current affairs. They provide blog posts that are not commercially acclaimed but they give an extensive view on different cultures.

The audience for Rolling Stone are adults (aged 18+) It sold 12,742 magazines in 2010. 56% of the buyers are men and 44% are women. 56% of the magazine buyers are in their 20’s.50% of the magazine buyers are single and 36% are married.46% of the buys have kids in the household.75% of Rolling Stone buyers are white. Total circulation paid & verified: 1.4 Million. Each issue reaches close to 1.5 million people. The average of 228,469 copies per issue.

This means the magazine has to carefully appeal to both sexes whilst ensuring hey prioritize their predominately male readership.

Front Cover- Representation-This cover is a good example because it illustrates clear positioning of the basic conventions; the cover lines are above the mast head, this gives the consumer a brief insight on what the magazine offers. -The text starts from the left and frequently works it way down this is because naturally the text is meant to start at the left and have natural control that flows with the eye line.

- Rolling Stone, which is the mast head for this magazine cover. This particular font is a trade mark: it’s featured on every monthly cover and is very distinctive because it’s one of the most iconic rock n roll bands ever and the font is universal so consumers would immediately recognise the cover, by achieving this it suggests that the magazine is supported around the same values every time they release a new issue, but obviously with different information. Generally, it’s red but they chose light blue which distinguishes with Whinehouse’s wardrobe. At the bottom left it quotes ‘The Diva & Her Demons’ this statement is a reflection of how the Diva is trapped in the dark pits of her career and trying to liberate herself. In addition with the statement, the text colour is red which symbolises danger. This will alarm the consumers and intrigue them into knowing it more in full depth.

- Amy Winehouse is a successful artist who contributed a great amount to the music industry. By making her the main image attracts her fans and different people who are influenced by her music. Her posture and glare evokes attention and concerns the audience which adds more engagement, whereas the background is white and very light which symbolises clarity and purity so the conventions are easy to recognize. However, this contrast differs with Whinehouse; her clothes are ordinary, basic and simple which portrays sadness and depression or someone who is focused on her craft and not fixating on the fame.

Front Cover- Language The Masthead ‘Q’ is a world renown music magazine. This is placed in the left corner, this makes it easier to identify the magazine and it’s importance to the

music industry. It was initially supposed to be called “Cue” (as in the sense of cueing a record, ready to play).

The magazine company has chosen to put the Bar Code in line with the cover lines at the bottom

This Splash “ADELE” connotes the success of Adele in terms of personality, artistry and professionally. These are all big themes which tie with the size of the convention.

This Mid close up is of Adele (a recognisable international singer). The shot concentrates on her beauty and her animated self. This portrays are more rejuvenated mood which

Cover lines- At the bottom left corner are cover lines

which inform us more about the topics of the week. All

the artist names are printed in red or black to make it

more visible and to separate each other.

This quote is referenced from Adele. By achieving this they will empathise with their audience more because these are

words that make a women feel accepted and appreciated.

The Colour scheme for this magazine cover really highlights the conventions; the white background draws attention which helps promote the magazine more, the red symbolises striking connotations which implicate Adele's movement to the Music industry.

This Exclusive, informs readers that this particular magazine contains inside scoops which cover a theme of sources. Often, celebrates the magazine with an exclusive inside story. This will entice the consumers by engaging on a interesting level.

The term “BLOW US AWAY” metaphorically reinforces the idea of Adele actually blowing us away with her music and humility.

Front Cover- Institution Publisher-

Bauer Media Group

- Q magazine was founded by Mark Ellen and David Hepworth.- Q was first published in October 1986, by Bauer Media Group,

setting itself apart form much of the other music press with monthly production and higher standards of photography and printing.

- In the early years the magazine was sub-titled “The modern guide to music and more”.

- Originally, it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn’t be mistaken for a snooker magazine. Another reason, cited in Q’s 200th edition, is that a single-letter title would be more prominent on newsstands.

- Q Magazine is well known for compiling lists. It has created many, ranging from "The 100 Greatest albums" and “50 Best albums” to the "100 Greatest' Lists". Every other month, Q and its sister magazine, Mojo (owned by Bauer) have a special edition. These have been about musical times, genres, or a very important/influential musician. Q, the UK’s biggest selling music monthly magazine, sits at the heart of a cross-platform brand that celebrates the biggest stars in rock and roll and brings you the most exciting new artists.

Front Cover- Ideology

- Q magazine creates trends as much as it records them. - Q magazine serves as a portal to a growing young, trend setting,

multi cultural audience. As excellent journalists and inventive marketers, VIBE is the voice of urban music and culture.

- The Q brand has developed a worldwide reputation as a trusted and finest quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values.

- Predominately, the magazine is devoted to interviews with popular commercial musical artist.

- According to some critics that some critics and readers of the magazine have believed that it has lost its edge, and is now opting to play safe with who and what it covers, focusing more on the popularity of bands rather than their music.

Front Cover- Audience

- The target audience for this magazine would preferably be any one who is a fan of Adele, the Q magazine or both.

Twitter

- Q has numerous other media outlets that subscribers can be use to be updated with the latest music trends, styles, member, videos. This is a good investment from Q magazine as many people have different media preferences.

- The Q awards are notable for including numerous awards recognising a lifetime of achievement, rather than achievements over the year in question. In recent years, the ‘lifetime’ awards have usually outnumbered ‘current’ awards. From this, different audiences will be interested in making investments because varied artist contribute and gain such great recognition from the Q awards.

Q Websitehttps://www.facebook.com/QMagazine

Front Cover- RepresentationThe Masthead ‘Q’ is a world renown music magazine. This is placed in

the left corner, this makes it easier to identify the magazine and it’s importance to the fashion industry . This significant representation

helps the eye flow of the consumer because naturally the eyes target from the left and flows onwards.

The main image is only highlights Adele’s face, this medium close up establishes the beauty of Adele. Her gaze deliberately catches our

attention, this effectively is done by having the image positioned at the centre of the page because the consumer will naturally be fixated to

the eyes. The colour scheme for this music magazine is red, white and black which is a good choice because it doesn’t make the arrangement look cluttered and busy. The use of incorporating gold for the exclusive issue exhibits its importance and makes it even more celebratory. Also,

the gold resembles the tone of Adele’s hair colour, this comparison evokes Adele’s beauty and enhance her appearance. To add, the main image overlaps the ‘Q’ logo this is done to shows empowerment and

The term “IF YOU’VE GOT IT, FLAUNT IT...” is referenced by Adele. This bold statement attracts audiences because it implies that Adele is

comfortable with herself and her wise words would manipulate women and men because she is recognised at such high status’. This

links with the headline ‘ADELE’, this feature really catches our attention because there's a big difference in terms of text sizes. This convention really follows the normal requirements because it draws readers in and compels them on a personal level. ‘BLOW US AWAY’

this strap line supports the idea of Adele truly blowing us away with her hair. The barcode is in line with the cover lines which shows

efficiency and precision.

Table of Contents-LanguageThe word “features” is in bold and different with the main font style, this demonstrates that the boldness is valuable information that needs to be seen so the consumers could naturally draw their attention to the feature list.

Here, you can see the contrast with the black and white. This effect really improves the consumers benefit to understand the text

The list has distribution of different font styles and sizes. The use of formatting enables the user to target where to navigate, and clearly separates the title feature pages with the extra detail. The numbers are in complete different styles to the text; its red which again

Instantly you focus your concentration on the main image. This over the shoulder shot is very dynamic, it presents superiority and identity to the consumers because the facial expressions

The main image a prominent feature that that takes up the majority of the left side of the page. This is appealing because the height of the image is taller that the features list this highlights the superiority the model (50 cent) has.

The page numbers are a different colour and in bold which allows

the readers to see clearly and to navigate to the page efficiently.

Table of Contents-Institution

-> ‘XXL’ is an American Hip Hop, published by Harris Publications, founded in 1997.

-> Harris operates web sites tied to its magazines and is an innovator on the consumer marketing front.

Harris Publications Inc. An American consumer-magazine publisher in New York,

that publishes over 75 titles, including Juicy, XXL, King, Dog News, 0-60, Guns & Weapons for Laws of

Enforcement, Small Business Opportunities, Men's Workout, Exercise & Health, Celebrity Hairstyles, and many more.

Harris focuses in special interest enthusiast titles and is one of the largest magazine publishers in America.

Table of Contents-Ideology

-> XXL magazine was established in 1997 and is a well known hip hop magazine.

-> It was founded by Jules Winnfield. It is known for it rating system for different albums from ‘S’ to ‘XXL’

-> It is incredibly influential within the hip hop culture and community to extent where it has even been named ‘the

Hip Hop Bible’ It is well acknowledged for it’s rating system of one to five Mics and only a select few albums

have managed to get the full five mics such as Nas’s Illmatic and Jay-Z’s The Blueprint

-

Table of Contents-Audience

This particular magazine is not aimed at the older generation band, and I personally feel this magazine would

be aimed at the 16-26 age group. My cause for this is because the artists usually embodies on the front cover are usually from a more recent era and have a current purpose and contribution to pop culture, which instantly shows us that the magazine is formed around that field of music.

With the audience I also believe that this contents page is portrayed towards a male market as we can see this from the intimidating pose that is represented by the model (50

Cent) he portrays a impression that is very aggressive which appeals to the male demographic. I greatly doubt

that female population would be interested in the intimidating glare towards the camera and because they

have put all males on the front cover, this makes the magazine look as if its intended towards a male market.

Clearly, the magazine supplies information for fans interested in the hip-hop / rap genre. I consider that XXL

have portrayed themselves in an outstanding way to capture the eye of their target audience but in a remotely

unisex way.

Table of Contents-RepresentationThis contents page has structure; it’s brief formatting implies the idea of not having so much in the business but still managing to survive. The large main image allows a simple but effective flow

through which enables the audience when there reading and they naturally follow through the page.

This particular contents page has a diverse variety of features offered. One of these is the colour scheme; the colour scheme that is associated is White, Black and Red. There is more of a masculine colour and for this the main audience for this magazine would be for men. Probably the use of bland colours reflects the idea that the magazine is focused for men. Furthermore, the media terminology that is identified in this content page shows that in one of the pages it has a picture of 50 cent, the image of 50 cent is serious and also firm, this shows the idea of he has swagger and accentuates his persona which is portrayed as if he’s making a firm aggressive statement.

The arrangement of the magazine is to allow the audience to clearly recognize and identify what the magazine is about but also the information within the magazine with the page numbers so the audience be compelled and read on. The contents page has been structured in columns, this allows the audience to read the information more clearly as it coordinates the categories and, therefore allows the audience to identify what information is on each page. The layout of the content page is reliable and formal, by this it makes it easy for the audience to see what they are looking for but at the same time it gives an easy arrangement of what is needed to be shown. It only uses one line on the top right hand side as a column to show the arrangement and also gives a professional look.

Double Page Spread-Language

The Main image takes up the whole of the right hand side of the double page spread this displays superiority and great

success. Because it’s the largest image it will catch the eye of the reader and means that it is one of the main articles in that particular issue. There is no caption next to the image which would make some readers who do not recognise the two artist want to find out who they are which encourages them to search and find more which expands the magazine. The image denotes fun, friendship and talent this will attract

audiences that relate to this atmosphere and fans of the band.

The bold page numbers allow the reader to be clear with which page

they are on. They are boxed with red and have white numbers, the red ground the page which keeps the consistent colour scheme running

every time.

The capital ‘O’ and ‘A’ helps identify where to start and make sit stand out more because when you have a black background there hasTo be contrast between darkness and the use Of connotes pure, light and easy to understand. Also, there is structure with the text. ‘JAYZ + KANYE WEST’ this effect really is eye catching because they start of really big then graduates to a small font text. This suggests that no matter what they print the two artist will always amount to the inferior and remain superior.

Double Page Spread-Institution

-> Q has a history of association with charitable organisations

-> Q launched a radio station in June 2008, however it is only available on digital TV

-> Q also has it's own music channel called Q TV

-> They hold Q awards every year. - >It's circulation figures are 103,017. (81,240

being in the UK and republic of Ireland) 01-Jul-2008 to 31-Dec-2008

-> It's cover price is £3.90. - It's single copy subscription figures are 22,798. (19,097

being in the UK and republic of Ireland) 01-Jul-2008 to 31-Dec-2008

The Bauer Media group is based in Hamburg, Germany but operates in fifteen different countries worldwide. Worldwide Circulation:•38 Million magazines a week SynergyQ website advertises aloud.com with a link to buy tickets from aloud which is also a part of Bauer Media. Also, on aloud.com, there are links to recommended sites” which are all owned by Bauer Media.

Publisher-Bauer Media Group

Double Page Spread-Ideology

-> Q magazine generally focus on article interviews with successful music stars/celebrities-> The magazine features not one specific genre, but is said to feature a lot of indie, pop and hip-hop

-> Includes new released music, music compilations, live concert reviews but also film reviews-> Q magazine aspire to run with the latest technology by creating an app which presents the popular magazine

as a portable e-book so customers can access the magazine on their laptops, tablets and smart phones-> Although the founders state that they want to appeal to all the older generation, it seems that Q magazine

doesn't appeal to many woman of that age

Double Page Spread-Audience

“Q” is targeted at audiences from 18+ who are interested in popular Rock and Roll bands and have a eager interest in upcoming bands/artists. The

social demographics of “Q” readers will be.

-> The founders of Q (Mark Ellen and David Hepworth) felt the older audience of music consumers were being ignored, so instead of aiming at teenagers and young youth and teenagers, the target audience for Q is music buyers of over 25

years old, of both genders. The fact that the target audience is slightly older means that the magazine can afford to be a bit more expensive than if it was aimed at young people as the majority of these people have paid jobs. Also, with an

older audience the magazine can also contain more information about old ‘classic’ albums and music from past decades as it would suit the audience. Q features many genres of music so it is suited to all music lovers. The magazine has a mass audience as it is so fashionable, but could also be referred to as having a specific audience, as it is specifically

aimed at only music fans.

The majority is males at 68.3% and the minority is females at 31.7%

Double Page Spread-Representation

Here, the main image of the two prime artists have been placed across the double page which takes up roughly two thirds of the double page spread this implies that they are

main focus. The image is also a long shot, which has been used so the user can get the whole impact of the artist performing.

The images are not the typical conventional artist posing deliberately at the camera, but instead are of these two artists performing. By illustrating this reinforces the idea of the artist

performing live considering the title “Q Live”.

To the left hand side of the article is the title. It is written in a large

white serif font, the font has been chosen s it connotes a refined

style, making the reader think that the information contained is

reliable and the white has been chosen as its a contrasting colour

against the black background, therefore stands out.

The simplistic clothes worn have been chosen to connote these artists do not need the latest

designer clothes, to show that they are good at what they do. It also focuses the readers attention purely on the singing. The images also relates to the subheading of

‘going back to basics’ showing the seriousness of the article and also showing that their music is their

priority considering both artist are close friends who both share the

success with each other.

Directly underneath the subheading is the text has been written in a white sans font. The white has been chosen as it contrasts against the black

background and the serif font enables the reader to actually be convinced that this is a reliable source of information. Also, it connotes a sophisticated and established format to t he magazine. Also, there is a great use of drop

caps which are a conventional approach to an article, they are sued to draw the eye of the reader in. Two drop caps have been used to show the

beginning of a new paragraph, this is a clear guideline for the audience also it has been done to give the illusion that there is a lot of information within

these articles due to the use of two drop caps. At the end of the text is a red box with three white arrows to indicate that the article carries on over two pages. This has been done to give the impression to the audience that there

is a lot of information about the two artists .