LIIAR Analysis-Front Covers

19
LIIAR Analysis Lucy Morrissey

description

 

Transcript of LIIAR Analysis-Front Covers

Page 1: LIIAR Analysis-Front Covers

LIIAR Analysis Lucy Morrissey

Page 2: LIIAR Analysis-Front Covers

Magazine Cover-1

Page 3: LIIAR Analysis-Front Covers

Conventions/Media (Language)

See image 1- NME Magazine Research Conventions

Page 4: LIIAR Analysis-Front Covers

InstitutionNME is published by IPC Media. NME is the longest published and most respected music weekly in the world. IPS is the UK’s leading consumer magazine publisher and IPC works in partnership with its consumers, advertisers and business partners, to deliver innovation and creativity. IPC has award winning portfolio websites and they reach over 25 million users each year.

Within IPC, there are three publishing divisions, these include:

• IPC Connect• IPC Inspire• IPC Southbank

NME is published by IPC inspire. IPC inspire has a wealth of leisure brands, as well as lifestyle brands such as NME. NME is a unique media platform as it reaches over 1 million music fans every week. Every month NME celebrates all that is new and old in rock and film.

IPC have three publishing divisions:

• IPC Connect

• IPC Inspire

• IPC Southbank

Page 5: LIIAR Analysis-Front Covers

NME is a music magazine, also known an New Musical Express.

The magazine is mainly a pop/rock magazine, which can be recognised by just looking at the cover of one of the NME magazines.

NME focuses on artists that were big in the past and allows people to see to what extent there groups or artists were actually successful in the past.

NME is now one of the world's biggest standalone music site, with over 7 million users per month and up to 25 million per year.

Ideology

Page 6: LIIAR Analysis-Front Covers

NME’s main target audience is teenage boys. However, some teenage girls may be interested in the magazine, depending on what genre of music appeals to them and what they are most interested in.

IPC, describes NME of having a male target audience. Another aspect of the magazine cover that makes teenagers interested in the magazine is that it is mainly focused on today’s music.

Also, because they have artists and groups from the past in the magazine, will make people interested because teenagers won’t really know much about groups and artists from the past and how successful they were. The front cover also suggests that the magazine is aimed at most people who are really interested in rock groups.

However, not all teenagers will enjoy reading this as they might not be interested in this music genre.

The IPC website states “NME.COM is the world's biggest standalone music site serving an intensely engaged audience of 16-24 year-olds.”

(http://www.ipcmedia.com/nme)

Audience

Page 7: LIIAR Analysis-Front Covers

The magazine front cover is represented as a rock magazine and follows the codes and conventions of all magazine covers.

The main image is the most important and stands out the most and you can see that the main image is the main focus of the page and is what attracts the audience to buy it because if the image doesn’t attract them or it isn’t someone they like then they aren’t going to be interested. The arctic monkeys all have very serious faces.

This is also the only image on the front cover of the magazine, which shows how important it is because you normally expect there to be more than one image on the cover.

Representation

Page 8: LIIAR Analysis-Front Covers

Magazine Cover-2

Page 9: LIIAR Analysis-Front Covers

Conventions/Media (Language)

See image 2- Kerrang Magazine Research Conventions

Page 10: LIIAR Analysis-Front Covers

Bauer media group is Britain's largest privately owned publishing group. The Group is a worldwide media empire and they offer over 300 magazines in 15 countries. Bauer Media is a multi-platform UK-based media Group which consist of many companies collected around two main divisions , these are Magazines and Radio and they are widely recognised innovators.

‘Kerrang!’ is published by bauer media group. Kerrang ensures that the bauer media group are making the magazines to appeal to the spectrum of readers that read the magazine.

Bauer media group say “Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.”

They always ensure that everything they produce is suitable for their target audience. They always focus on the biggest things that are happening in the world each week.

Bauer Media currently spans over 80 influential brand names.

Institution

Page 11: LIIAR Analysis-Front Covers

Kerrang is a music magazine.

Everything Kerrang publish, they aim to make it suitable for their target audience.

Their magazines are devoted to rock music. Which can be recognised by just looking at the cover of one of the kerrang magazines.

The text of the title is bold and very outgoing which represents rock music and will help the audience to recognise that it is a rock magazine.

All of the colours used are very dark (black, dark green) colours and this is what Kerrangs message is, everything they do they want it to be based on their target audience; therefore, the theme of the magazine is going to have to match their target audience.

Ideology

Page 12: LIIAR Analysis-Front Covers

From looking at the front cover of the magazine, I can assume that the magazine I aimed at teenage boys who are interested in rock music.

I can assume that this magazine has predominately male readers because of the text and colours used on the front of the magazine, it is a very outgoing ‘in your face magazine’ they want to catch the reader’s attention.

From doing research about Kerrangs target audience, I found out that the target audience of Kerrang is:

• Male- 66.2%

• Female: 33.8%

• Target Age: Between 15-45

The age range of their target audience is very big compared to a lot of other magazines, as you can tell by looking at their front cover, it isn’t just aimed at teenagers, it is also aimed at middle aged people, which is why their mission is to ensure that their magazine suits their whole target audience and makes them want to read it.

Audience

Page 13: LIIAR Analysis-Front Covers

The magazine front cover is represented as a rock magazine and follows the codes and conventions of all magazine covers.

The main image is the most important and stands out the most and you can see that the main image is the main focus of the page and is what attracts the audience to buy it because if the image doesn’t attract them or it isn’t someone they like then they aren’t going to be interested. They have also used a popular well knows band on the front of the magazine because they want it to stand out and attract people, they want this to be the main focus of their magazine.

You me at six are also wearing all black clothing which makes them stand out from the rest of the page and they are wearing the darkest colours so the focus is on them. What they are wearing also fits in with the ‘rock’ magazine.

Also, the rest of the images on the page represent rock because none on the people in them look very happy, they are very serious, which is what most people are like when they play rock music.

Representation

Page 14: LIIAR Analysis-Front Covers

Magazine Cover-3

Page 15: LIIAR Analysis-Front Covers

Conventions/Media (Language)

See image 3- Billboard Magazine Research Conventions

Page 16: LIIAR Analysis-Front Covers

Billboard is published by Prometheus Global Media. Billboard is music’s most powerful brand. Prometheus Global media is an American entertainment publishing company based in New York City. Prometheus Global media, doesn’t just publish music, such as billboard but the company also consists of Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope). They also advertise, and aim to engage and empower content and deliver it across a multimedia platform. The company was formed by the sale of the entertainment and media division of Nielsen Business Media in December 2009. Billboard is published by Tommy Page who works with billboard.

Institution

Page 17: LIIAR Analysis-Front Covers

Billboard is the world's most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine and billboard websites. The Billboard brand is built on its exclusive charts and allows people to see that latest issues and trends across all genres of music. Billboard receives hundreds of millions of brand impressions daily through many companies across various industries. magazine front cover fits with the typical conventions of a magazine front cover, including a headline, cover lines etc. The magazine aims to encourage people to get up to date with all of the latest music and trends in the music industry. Billboard has well known artists on the front of their magazines, whereas a company like NME has new, fairly unknown artists on there cover, which many people wouldn’t really know. This particular magazine cover features Katy Perry as she is very well known in England as well as in America, they like to stick to artists that many people will be aware of and will have an interest in reading the magazine.

Ideology

Page 18: LIIAR Analysis-Front Covers

• The target audience of a billboard magazine ranges from young teens to people aged 26. This is due to the fact that billboard don’t just base their magazine on one particular genre of music, allowing them to open up their magazine to a wider target audience and age range.

• This is also represented through the layout of the cover on the magazine as it is not overcrowded with images.

• Billboard are mainly about covering the latest trends in and around pop culture.

• The magazine reaches It recently reached approximately 16,327 people.

• The magazine usually costs £5.50, which also supports the age range for Billboards target audience.

Audience

Page 19: LIIAR Analysis-Front Covers

Every aspect on the front cover of this magazine represents it as a music magazine. They have also used a popular well knows artist on the front of the magazine because they want it to stand out and attract people, they want this to be the main focus of their magazine.

The main image on the front of the magazine connotes that she is the main focus of the magazine because she stands out from everything else on the page and she is wearing darker colours compared to the rest of the page.

The main colours featured in the magazine are:• Pink• Black• White• Yellow

The artist on the cover looks directly at the audience making them look at her and because she is a popular artist, this is used to catch the readers attention, which also explains why her name is one of the biggest fonts on the page.

Representation