corresponding, alternate interior, alternate exterior, or ...
Lifetime Fitness - Weebly...K- 0 C - 75 M - 68 Y- 67 K- 90 Color Palette Alternate Logo OPTION 2...
Transcript of Lifetime Fitness - Weebly...K- 0 C - 75 M - 68 Y- 67 K- 90 Color Palette Alternate Logo OPTION 2...
Lifetime Fitness
STYLE GUIDE 2018
NEW CONCEPT VS. OLD CONCEPT
Lifetime Fitness
STYLE GUIDE 2018 STYLE GUIDE 2018
OLD CONCEPT
Lifetime fitness has always been knownas a bold company and there logo depictsthat aspect of the brand. The typeface is bold and monotoned in color. It looks verygeared toward men and has a standoff feel.With this old look, I feel like the companyhas lost their momentum for their growth.
NEW CONCEPT
Lifetime fitness needs to expand and hit their target market more with their logo. The redesign I have created is less masculine and is geared towards men and women. The green color is more soothing and powerful than a simple gray color. The font is less harsh and the color concepts work better than a light gray.
ProductDesign
Uniform Design
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WATER BOTTLE
Lifetime Fitness is rolling out a brand of their own water bottle to sell at the gym. It holds 32 oz. of water and can be used to refill.
DRAWSTRING BAG
Lifetime Fitness will have a store that will sell personal gear to hold personal belongings while they are enjoying their workout. T-shirt
Lifetime Fitness believes in comfort wear when working. The t-shirt design is a soft t-shirt that isn’t too tight and will boost moral. Black leggings or shorts will go with the top.
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C - 62M - 0Y- 63K- 0
C - 75M - 68Y- 67K- 90
Color Palette Alternate Logo
OPTION 2
This alternate logo allows your to just use the two letter forms of L and F to showcase the logo. This would be great for packages or on products of Lifetime Fitness.
OPTION 1
This alternate logo allows for the F to be changed to white if the package is a dark color such as black or brown. This allows the logo to still be seen no matter the package color.
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Motter Tektura
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
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The Brooklyn
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
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The Brooklyn Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 !MOTTER TEKTURA
THE
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Fonts Included In Logo
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Lifetime Fitness Branding
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Web Applications
WEBSITE
There is a link on the website that will take the viewer to this page to join group classes at Lifetime Fitness, which brings in more revenue.
MOBILE APP
This is a mobile app advertisement for personal training that is offered through Lifetime Fitness.
Interior &Exterior
EXTERIOR
This would be the logo on the outside of the building. It would go on the top of the building right above the windows and would not include the words Lifetime Fitness.
INTERIOR
This would be the logo on the welcome table of the gym. It would go on the middle of table and centered and would not include the words Lifetime Fitness.
Sinage Vehicle DesignSTYLE GUIDE 2018 STYLE GUIDE 2018
BACK
The back will showcase the logo and the dark gray to compliment the light green from the logo.
FRONT
The front will showcase the green used in the logo and will also spread onto the sides.
Billboard
The billboard will contain the logo in the right hand corner and advertise that they NEED Lifetime Fitness to fully succeed their fitness goals.