brought to you

by

Your Hosts

Andrew Jeavons, President

Survey Analytics

Dana Stanley, VP Marketing

Survey Analytics

John Johnson, Director, Mobile

Survey Analytics

The New

Yorker as

Cultural

Barometer

Look

Familiar?

Mobile Devices are

Becoming Ubiquitous

According to the Pew Internet & American Life

Center, 88% of U.S. adults own a cell phone of

some kind, and more than half of these cell

owners (55%) use their phone to go online

But You Don’t Need

Statistics to Know that

Mobile Devices are

with Consumers

Wherever They Go

There’s a Secret

Every Researcher

Needs to Know

About Traditional

Surveys

Consumers

Cannot Always

Recall Behavior

with Accuracy

Measure Actual Behavior

Mobile Feedback

Option #1: Surveys

and Diaries

Mobile Feedback

Option #2: Passive

Data Collection

What is “Passive

Data Collection?”

Passive Data Collection:Collecting Opt-In Information

Generated by Mobile Phones to

Assess Consumer Behavior

Passive Data Collection:Types of Information Include

• GPS Data

• App Installation and Usage

• Battery and Memory

• 3G and Wifi Usage

• IP Address

Important Note!

Passive data are

qualitatively

different from

survey data; they

are a new form of

information about

respondents. They

are a new sort of

data rather than

a replacement for

survey data.

LifeMetrix

LifeMetrix is Survey

Analytics’ Passive

Data Collection

product.

It is integrated

with Survey

Analytics’

SurveySwipe smartphone app.

How LifeMetrix Works

1. You enable LifeMetrix within

SurveySwipe with a simple checkbox.

2. You decide the frequency of

measurement in the settings.

3. Respondents opt-in to sharing their

mobile device data.

1. You download the data in Excel.

Use

Cases

for

LifeMetrix

Passive

Data

Collection

What Variables are Available?

And now… a demonstration

Any

Questions?