July Webinar - Colton - CM Edits
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Transcript of July Webinar - Colton - CM Edits
![Page 1: July Webinar - Colton - CM Edits](https://reader035.fdocuments.in/reader035/viewer/2022062412/58a7c3231a28ab6b5a8b5159/html5/thumbnails/1.jpg)
HOW DO I APPLY SEO TO WORK ON MY WEBSITE?JUNE 28, 2016 11:30AMWEBINAR
PRESENTED BY: COLTON MILLER, SENIOR SEO STRATEGIST AT BOOSTABILITY.COM
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“I need a general knowledge on the SEO concept especially on how it works.”
–question from @Boostability Twitter follower
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YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT
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YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT
• “Write what you know about…” apply this thinking to your content and website
![Page 5: July Webinar - Colton - CM Edits](https://reader035.fdocuments.in/reader035/viewer/2022062412/58a7c3231a28ab6b5a8b5159/html5/thumbnails/5.jpg)
YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT
• “Write what you know about…” apply this thinking to your content and website
• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content
![Page 6: July Webinar - Colton - CM Edits](https://reader035.fdocuments.in/reader035/viewer/2022062412/58a7c3231a28ab6b5a8b5159/html5/thumbnails/6.jpg)
YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT
• “Write what you know about…” apply this thinking to your content and website
• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content
• Make your content easy for users to understand you content; break things down for your readers
![Page 7: July Webinar - Colton - CM Edits](https://reader035.fdocuments.in/reader035/viewer/2022062412/58a7c3231a28ab6b5a8b5159/html5/thumbnails/7.jpg)
YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT
• “Write what you know about…” apply this thinking to your content and website
• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content
• Make your content easy for users to understand you content; break things down for your readers
![Page 8: July Webinar - Colton - CM Edits](https://reader035.fdocuments.in/reader035/viewer/2022062412/58a7c3231a28ab6b5a8b5159/html5/thumbnails/8.jpg)
YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT
• “Write what you know about…” apply this thinking to your content and website
• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content
• Make your content easy for users to understand you content; break things down for your readers
• Approach a similar subject in multiple ways - online videos, web page content, blog content, images, and more!
Videos
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UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM
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UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM
• Have a unique purpose for each page of your website
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UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM
• Have a unique purpose for each page of your website
• To help you can ask yourself:
• Does this page accurately represent my business?
• Does this page answer one main question or does it have one main purpose?
• Can the purpose of the page be seen by simply scrolling through the page?
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OPTIMIZE YOUR PAGES AS YOU GO
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OPTIMIZE YOUR PAGES AS YOU GO• Building or rebuilding your website
gives you the opportunity to clean house
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OPTIMIZE YOUR PAGES AS YOU GO• Building or rebuilding your website
gives you the opportunity to clean house
• Things to look at:
• Meta title and description
• Page layout
• Image alt tags
• Content to links ratio (navigation links included)
• Content to html ratio
• H1, H2, H3, etc.
• Above-the-fold content
• Accurate and updated information
• Broken links
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SHARE YOUR BUSINESS ON SOCIAL MEDIA
• YouTube is the 2nd largest search engine online
• This is a great place to answer common questions with video content
• Optimize your video titles and descriptions
• Facebook is considered a top search engine as well
• Many users search Facebook, Yelp, Foursquare, and other social sites for local business information instead of searching Google
• Have your information available everywhere someone might look
• Tweets can now be found in Google results
• Twitter provides links and helps drive clicks to your website
• Google + is your Google Maps listing
• Keep your business information up to date and don’t leave your page blank
• Photos are important to your Google+ business profile
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GET YOUR WEBSITE ON LOCAL DIRECTORIES
• Google Maps
• Apple Maps
• Yelp
• FourSquare
• Yellow Pages
• Local.com
• Local Community Pages
• Better Business Bureau
• Local Government listings
• and more!
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Questions?
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“How can SEO help my website?”August 18
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“How can I evaluate that SEO is working for me?”
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