Leveraging the Power of SEO with Your Local Business Matt Siltala, President...
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Transcript of Leveraging the Power of SEO with Your Local Business Matt Siltala, President...
Search Engine Results Position(SERPs)
Lets take a look at Mobile SERPs
Different Forms of Optimization
– Paid– Maps– Organic
How To Get From Point A to Point B
Optimizing For Maps Listings
NAP on Citations and Website(Name, Address, Phone Number)
Title Tags and Meta Description
We looked at 50 companies in different markets & categories who ranked position A in maps.
76% listed city/location in title tag
82% listed keyword/category in title tag
78% listed business name in title tag
10% listed business phone number in title tag
This is what I recommend:
Or…
Many Factors
– On Page– Off Page– Meta Data– Links– Citations– Reviews– Location– NAP + MAP
Why All This Matters?
Who is looking?
– College Students (Every Semester) – Mine Workers– New People brought in by increased jobs in area– Out of Town-ers– The more people move in, the more need for new
jobs (again, more new people) – As economy Grows more people move in
What Are They Seeing?
VS
VS
VS
Much Cleaner And Better User Experience
Organic Optimization
Behind the Scenes
Moving on because most of you are just shaking your head right now over simple source code meta data
stuff …. Just be glad I don’t go over stuff like this:
KML FILE
Geo Sitemap
Tip: Use GeoSitemapGenerator.com to create these. EASY!
Slide via NiftyMarketing
KML File
Which lets Google know where this
is..
Creates This…
Are both uploaded to your
site.
Geo Sitemap
Is Submitted to..
Slide via NiftyMarketing
KML data could be a factor in getting “Landmark Status” in Google Maps…
Slide via NiftyMarketing
Take a Deep Breath – We are not going there … Tonight anyway
(Maybe in September)
What Makes a Great Landing Page?
Location Page
Have a Call To Action
Map/Navigation to Business
How To Generate a Map From Google
To create a custom map visit google.com/maps and follow the above instructions.
Slide via NiftyMarketing
Feature a Testimonial
Content talking about Services You Offer
Link To Your Review Pages
Include Trust Symbols
Show Me You Are Real
Put It All Together……
Overload?
Takeaways
– Maps Optimization– Build Citations– On Site Optimization– Landing Page– Think Mobile– Think Bigger
THANK YOU!
Matt Siltala, Presidentdreamsystemsmedia.com
[email protected]@Matt_Siltala on Twitter
Download: http://www.SlideShare.net/MattSiltala
