Leveraging Google Maps with Business Intellilgence
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Copyright 2006 © INTEGEO All Right Reserved
Leveraging Google Maps to Deliver the Spatial Dimension in your Business Intelligence
Roderick RossIntegeo Pty Ltd
Andrew ChangGoogle, Inc.
Brendan HalloranIT and GIS Consultant, Encore IT ServicesWorking on project with Australia Department of Education, Employment and Workplace Relations
Location Intelligence Webinar Series
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Agenda
• Overview of Google Maps, solutions for enterprises
– By Andrew Chang (Google, Inc)
• New opportunities in spatial analysis, reporting and visualization
– By Brendan Halloran (Encore IT Services, and DEEWR)
• Business Intelligence and Google Maps– By Roderick Ross (Integeo Pty Ltd)
• Q & A
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Ask a Question!
Attendee Control Panel
Expand window to take up full screen
Close / Open dialog box
Submit questions
Raise hand if you wish to say something
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GOOGLE MAPS
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5
About Google
Sources: ComScore qSearch, April 2008,
Global
117 languageinterfaces
Google Confidential and Proprietary
Search
63% of the marketshare
Revenue
$21B in 2008
Profit
$13.1B in 2008
Awards
Top company to
work for 2007-2009
Innovation
Is part of our
core DNA
Employees
21,000 with 50%
in engineering
Ads
70% of online advertising
Apps100s of millions
of users
Platforms
Chrome, Android
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6
Google Enterprise Products
Develop innovative user-centric technology for businesses
Backed by Google’s core research and development
1000+ people focused on Enterprise offerings
3,000+ businesses sign up for Google Apps daily
1000+ Maps API Premier customers
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7
Reasons to choose Google Maps
The world’s most popular mapping serviceFamiliar
Latest features let people find what they’re looking forInnovative
Sub-second load times, even on the busiest websitesFast & Stable
Get up and running in weeks, not monthsEasy to Implement
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The world’s most popular mapping service
• 16% of global Internet users used Google Maps in August 2009• In January 2009, Google became the U.S. market leader and has continued to grow the gap
month after month
(Source: comScore, January 2009)
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Global Coverage
Global Road Data• Detailed street maps in over 100
countries• Every hour, over 10,000 corrections
or additions to Google Maps
Global Satellite Imagery• Exclusive license to GeoEye data• Google satellite imagery covers
over 30% of the world’s land surface and 50% of the world’s population in sub-meter high
resolution.
Unmatched Global Geo Data Coverage
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Features that let people to find what they’re looking for
Google Street ViewCovering 100+ U.S. cities and growing
Virtually walk down the street
Driving and walking
directionsIncludes real-time traffic
Customize with your brandYour brand on markers and windows
Add custom location information
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11
Google Confidential and Proprietary
Constant innovation, continued investment
Google acquires Keyhole
Satellite imagery
view
launch
Google Earth launched
Google Maps API launch
Street View
Draggable driving
directions
MyMaps launch
Major imagery updates
Edit locations launch
Google Maps for Mobile
launch
Major imagery updates
Google Transit
Google Maps on
the iPhone
Ratings and reviews launch
Google Earth API
Reverse geocoding
Walking Directions
Information layers
(Wikipedia/Panoramio)
Google Maps API for Flash
Street view API
2004 2005 2006 2007 2008 2009
Map Maker maps graduate to
Google Maps
Google Earth 5.0
Smart navigation in Street
View
GeoEye-1 satellite imagery
added
2010
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Really fast and reliable
“ It’s reliable… and it’s scaled with the company. The product
just works.”
Jeremy Stoppelman CEO, Yelp.com
“ I haven’t seen ANY downtime for Google Maps and we pay a lot of attention to stability and
scalability overall. Google Maps has certainly handled all of the
traffic we’ve thrown at it.” NYTimes.com
Sub-second response times
Guaranteed 99.9% uptime
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Get up and running in weeks, not months
“ It took about a week to implement on the hotels page.
The speed at which we can implement features with the
Maps API is amazing.”
Catherine Palmieri Managing Director, Citibank.com
“ Easy integration is among Google Maps’ main
attractions.”
Dave Widmer Senior Manager, Crate and Barrel
Open technologiesJavascript, Flash, or Static Maps
Large development communityActive developer community (150,000+ strong)
Plenty of technical resourcesDocumentation & code samples
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Google Maps API Premier
• Guarantee of service• Service Level Agreement• Stable API• The ability to provide secure maps over https • Enterprise level support, usage reporting• Greater capacity for service requests such as geocoding
• Licensed for internal use either by the number of users or by page views per annum
• Priced starting at $10,000 USD
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NEW OPPORTUNITIES IN SPATIAL ANALYSIS
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New Opportunities
• The old way: – Managing Spatial Data and Systems– Producing Map Reports
• The new way:– Web 2 approach, Service Oriented Architecture,
Integration with other components.– Quick overview of DEEWR’s SOLAR application to get you
in the mood
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Current
Data
SOLAR Application
MAP
Current
Data
SOLAR Application
MAP
Complex SOLAR Architecture Diagram
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SOLAR Main Page
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Selecting a theme to overlay
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Mapserver fills in the theme
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Zooming to a location
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Connecting BI to our existing SOLAR Application
Current Next Step
Data
BI ToolsSOLAR
Application
MAP
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Insert WMS layer from MapIntelligence
Enable data from DEEWR’s BI Tools (MS Reporting
Services, Excel and Hyperion) through
MapIntelligence to display as a layer over SOLAR
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USING GOOGLE MAPS WITH BUSINESS INTELLIGENCE
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About Integeo
• Part of the Forge Group – A technology development group based in Sydney– Parent of three operating companies– Founded in 1995
• Integeo leverages Forge experience– 14+ years of telco distributed management systems– 10+ years of business information solutions– 7+ years of dashboard solutions – 5+ years of integrated BI and GIS
• Partners– Google,– Major BI players in IBM-Cognos, SAP-Business Objects,
Oracle-Hyperion – Operating Branches in Integeo SEA, Integeo China, Integeo Iberia– International reseller channel
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Location becoming pervasive
• Google Maps, Google Earth
• Satellite Navigation
• Personal GPS devices
• RFID tags
• GNAF – Geocoded National Address File
• Expectation that Location will be available in main Business Reporting context and tied to it
• Easy to do, not require GIS skills or programming
• How do we achieve this??
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Business Performance Management
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How do I get this to work with my BI
• From our BI data we can dynamically create layers over base map layers using templates
• Typically in BI you will have address data or aggregated data by location such as postcode
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Geocoding my database
• Typically you will have address data located within your systems
• Process address data through a geocoder and store latitudes and longitudes in database with the address record
• Map Intelligence is be hooked to the Google geocoding service, both on-line and in batch mode
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Spatial layers from BI
• Extract latitude and longitude points into BI report
• Use latitude and longitudes to create point layers on map, theme in different ways based on other business data
• Use points created on map to create relationship layers – relate points to each other, through radius measure, relate points to layers in the map
• Use Aggregated BI data such as totals by postcodes and relate to postcode data in the map
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Map Intelligence BI Map link
Map Intelligence
+
MI BI Connector
Map Server supplies data BI Report supplies data
Map enabled BI Reporting
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Data Flow
Business
Data
Reference
Data
Business
Intelligence Platform
Spatial Integration
Platform Map Intelligence
OGC Compliant
GIS Server
KML
Map Layers
ReportOutput
MapOutput
ReportQueries
OGCRequests Google
Base Layers
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Why is location important in performance management?
• Every dollar spent has a location
• Where are our service delivery points?
• Where are our client markets?
• Where do I recruit specialist skills?
• What areas aren’t we covering?
• How is our accessibility?
• Where will we site our new sites?
• How much assistance has been
offered in my electorate?
• The “where” can be just as important as the what
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Spatial value to BI and vice versa
• Examples of spatial value to BI– Postcodes not adjacent– Addresses don’t show proximity. Two houses could be in different
suburbs but be across the road.– Sparsity/Density eg customers– Geographic features that affect your business– Demographic and other data that can be collected geographically– Catchment Areas
• BI Value in Spatial– No code development environments– Mature deployment platforms– Comprehensive security mechanisms– Widely accepted access points
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Why use Google for your BI spatial
• Very cost effective
• Very good quality
• Street data
• Satellite imagery
• Geocoding
• Routing
• Highly scaleable
• Low maintenance
• Low management
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Why use Map Intelligence with Google
• Out of the box
• Connection all Server based
• Easy for BI report builder
• Easy for Excel users
• Data is secure
• Only one access point
to Google
• Your data never leaves your environment
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Map Intelligence with Google Saas
• Use MI Excel
• BI hosted solutions
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Wider Application
• CRM’s
• Asset Management
• Document Management
• MI Client Integration
Kit to link your applications to Map Intelligence and Google
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• US Army Recruiting – GAMAT application
• Thousands of users
• Provides guidance on daily tasks
• Tracks both potential and future enlistments
• Improved usability
• Reduced complexity in infrastructure management
• Greatly reduce overhead in management of map data
Examples of BI Integration with Google
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Sample BI Integrations
MI OBIEE and Google MI Reporting Services and Google
MI Cognos and Google MI BOBJ and Google
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Sample BI Integrations
MI Cognos and Google MI BOBJ and Google
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Sample BI Integrations
MI Microstrategy and Google
MI Excel and Google
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Demonstration of integration
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Questions?
Roderick [email protected]
Wendy [email protected]
Andrew [email protected]
Brendan [email protected]